Phenix will accompany major retailers towards the national brand Antigaspi

As of the end of January, the national seal Antigaspi will reward the points of sale most committed to combating food waste. Jean Moreau, founder of the start-up Phenix, explains the interest of this new official brand.

The first national anti-waste seal will be operational as soon as it is published in the official gazette by application decree at the end of January 2023. Provided for in the anti-waste law for a circular economy (Agec), it will reward the most efficient points of sale in the reduction of food waste, based on an audit carried out by an accredited certification body, with a rating system of one to three stars.

The start-up Phenix currently supports 17,000 points of sale, including 1,500 mass market, in the fight against food waste and puts them in contact with philanthropic entities and animal feed structures. It thus saved 62 million meals from garbage in 2022, i.e. almost 75 tons per day.

The start-up is launching a new support service for distributors to help them obtain the national anti-waste seal. Its founder, Jean Moreau, tells us more about this new brand and how the fight against waste is beginning to take hold in mass distribution.

Engineering techniques: what is this new label and why was it necessary?

Jean Moreau, founder of Phenix. Copyright Phoenix

John Moreau: The national anti-waste seal is a State seal that stems from the anti-waste law for a circular economy, the Agec law, approved in 2020. The idea was to implement the commitment of the various players in the large-scale distribution sector to have a reference certified by a trusted authorized third party. And this to identify and promote stores engaged in a concrete anti-waste approach with tangible results.

This label complements the Garot law that has implemented the fight against food waste in all supermarkets of 400 m² and more since 2016. [Cette loi a rendu obligatoire la conclusion d’une convention de don à des associations pour la reprise de leurs invendus alimentaires encore consommables et l’interdiction pour les distributeurs de rendre impropres à la consommation des invendus encore consommables, NDLR]. If this law was useful, there were still expectations about its concrete application. In particular, if a fine of 10,000 euros was foreseen for a verified infraction, the fines are not applied.

In total, the label is based on 17 criteria. Which ones are most important?

The criteria are divided into four broad categories. There are transversal criteria that assess the overall performance of the point of sale in combating waste, criteria that concern the supply, purchase and manufacture of food products. They are particularly interested in inventory and order management. They check, for example, whether replenishment is automatic or adapts to seasonality, sales history, school holidays, etc.

There is a set of criteria concerning the marketing of foodstuffs and the pedagogy on the shelves regarding expiry dates. Finally, when a product is not sold, the criteria concern management practices and donations to charities, as well as animal feeding structures such as farms, zoos, equestrian centers or animal parks.

Two criteria are essential for obtaining the seal. The decree will set a maximum breakage rate not to be exceeded for the point of sale. It is the share of products placed on shelves that are not sold and not valued, a maximum that cannot be exceeded. This rate is being defined, but should be around 2.5%. The quality and traceability of donations to associations will also be scrutinized: donations to associations must be on par with other retail practices.

So will the label be used to highlight good students?

Today, approximately 70% of mass distribution players have initiated anti-waste actions. However, we can do much better. By ceasing to point the finger at bad students, we will reward the virtuous and mobilize the rest through a logic of exemplarity. There is also a purely economic issue. Reducing waste means saving up to 2% of revenue.

The brand must also be able to generate brand preference to bring more customers to the store. Between two similar stores, the consumer is likely to prefer a committed zero-waste approach. In fact, according to a YouGov study for Phenix, carried out in January 2021, 84% of French people would prefer a brand with an anti-waste seal over another.

For Phenix, what will this new label change?

A store that opens takes on a cash system, lighting, cold storage… From now on, sales management will also be essential. At Phenix, we are 250 employees with 80 people in the field helping to reduce food waste at every level. Let’s support stores to reach the highest possible level. Our goal is to bring more than 300 points of sale to national certification by the end of 2023.

Leave a Comment