The idea was born during one of his umpteenth insomnia. “She came to me on the night of August 1, 2021,” recalls Georges Diab, founder and CEO of Lebanese start-up Book-ink. A fortnight later, he quit his job as a consultant at a delivery company and it was after many sleepless nights that this Beirutian from Achrafieh launched his website three months later. Demand is growing fast, and the start-up launches its mobile app in August 2022. “Book-ink connects customers to tattoo artists who match them thanks to various search criteria: budget, location, sought-after art style, etc. , explains the 24-year-old. The whole process, from finding a tattoo to getting it done, is facilitated and managed through the platform. He says: “The concept is new in Lebanon, in the region, but also in the world. »
Graduated in 2019 from the Holy Spirit University of Kaslik (Kesrouan) in marketing and finance, Georges Diab anchored in himself a passion for numbers and the art of tattooing. “I’ve always enjoyed juggling numbers and understanding what they can mean, especially in the business world, when it comes to creating a product and selling it,” he explains. Thanks to his savings and with the help of his father to launch his start-up, the young man was able to combine his two interests with Book-ink, with the aim of revolutionizing the tattoo industry through regulation and digitization of tattoo. the industry while delivering a social message through their work. “We must educate people who want to get tattooed, but also change mindsets, in Lebanon and elsewhere, to deconstruct clichés and pejorative ideas about this environment, whether they are tattooers or tattooed. This sector should be able to be considered like any other trade, ”he says.
Coming soon to the Greek market
To this end, Georges Diab’s team is keen to verify the professionalism of any artist wishing to join the Book-ink platform. Meeting with the tattoo artist, inspection of the studio and equipment, verification of qualifications, etc. “Once the green light is given, the artist in question signs Book-ink for a subscription that varies from month to year. This paid subscription thus allows the application to be self-financed and the artist to receive in return various services that allow him to develop his business: ease of communication with customers (over 18 years old) and appointment bookings, access to a larger clientele thanks to better visibility of your work and analysis of your business performance, among others. “Customers can download the application and use it for free”, explains the CEO. They also have the opportunity to leave a comment about their experience and the artist they hired, valuing the profile of each tattoo artist. »
With 65 Lebanese artists already subscribed to Book-ink, around 20,000 active users on its platforms (website and mobile app) and over 5,000 subscribers on its Instagram page, the start-up is now generating enough profits to maintain, expand with an upcoming launch in Greece, which will pave the way for the European market, and donates “10% a month to needy Lebanese families. The goal for this year is also to establish partnerships with philanthropic entities to strengthen our impact on society. At our level, of course”, emphasizes Georges Diab. A scale made up of ten employees, full-time and part-time, as well as some workers hired “when we launched a new project signed Book-ink”.
This will also be done this weekend with the launch of a monthly podcast “The Book-ink Experience” on all distribution platforms (Anghami, Spotify, Instagram, YouTube, etc.). A filmed interview with a tattoo artist who will tell his personal and professional experience in this industry “still little explored around the world”, insists Georges Diab, who hopes to change this situation thanks to Book-ink which is already “5 , even 10 years advance to the region’s tattoo industry.” A revolution is underway.
The idea was born during one of his umpteenth insomnia. “She came to me on the night of August 1, 2021,” recalls Georges Diab, founder and CEO of Lebanese start-up Book-ink. A fortnight later he quit his job as a consultant at a delivery company and it was at the cost of many sleepless nights that this Beiruti from Achrafieh launched his website…