Six Startups Spotted at NRF Retail’s Big Show 2023


The American retail fair, which takes place in New York from January 15 to 17, 2023, gives a prominent place to startups and innovative companies, whether in e-commerce or in physical stores.

Navigating the floor called the innovation laboratory or the fair’s stalls, NRF Retail’s Big Show 2023, which takes place in New York from January 15 to 17, 2023, opens space for companies that offer innovative solutions in physical and online retail. Here are six technologies spotted during the international retail boom.

FIT:MATCH creates its digital twin

Founded in 2018, the Fort Lauderdale, Florida start-up aims to help shoppers better select their sizes online and in-store through its platform. FIT:MATCH allows customers to create their 3D avatar directly with their smartphone at home or in the store booth. The startup’s patented algorithms define the shape of the customer’s body using augmented reality and the LiDAR technology present in some smartphones such as the iPhone 12, 13 and 14. Once the avatar is created, FIT:MATCH will determine the digital twin of the customer in question, that is, the person who best adapts to your morphology to know what sizes you should buy from a given brand. The start-up is particularly interested in more complex clothing categories such as sports bras. This B2B SaaS solution has won over Macy’s, Savage X Fenty and Fabletics.

Optimum Retailing, a 360° view of the store

The Canadian company Optimum Retailing offers retailers with multiple locations a global solution for mapping their stores to better organize the work of their teams, ensure that the store corresponds to what the head office expects and the performance of marketing campaigns or certain products. On the Optimum Retailing dashboard, on the map representing the store, the elements will flash to indicate to the teams that there is an action to be taken, either to move products or present a new marketing element. The Optimum Retailing solution integrates with other solutions such as heat maps and point of sale management systems. The company already works with Orange, Sephora, Vodafone or McDonald’s. In a Verizon store, Optimum Retailing also makes it possible to integrate sales into the store’s menu in order to see in real time which products are selling best. “With our solution, we measured a 30% reduction in the work time of the teams dedicated to store installations, so that they can focus on value-added tasks. Sales increased by an average of 27%”, guarantees Sam Vise, CEO from Optimum Retailing.

Quilt.AI, social media trend analysis

The Singaporean platform Quilt.AI created in 2018 by Angad Chowdhry and Anurag Banerjee conducts consumer studies based on comments, posts, videos, biographies and profiles found on social networks, but also on web pages. Quilt.AI has developed technology that allows you to convert these big data signals found online into human analysis and studies. The company supports brands, large and small, in understanding an industry, trend or consumer group. It could also be measuring the impact of an ad or inspiring a brand with ideas for campaigns, slogans and social media posts.

Zebra technology takes RFID even further

The American company Zebra Technology has developed solutions around RFID and, in particular, SmartLens for Retail. When the products are equipped with RFID tags, the antennas placed in the store can automatically detect the products in real time. This solution allows you to have visibility on stocks and avoid stockouts. This system facilitates the execution of certain tasks such as sending the store and facilitates the detection of thefts. “RFID has become cheaper than in the past, the price of tags has fallen with volumes. In this period, use cases have multiplied and are proving their usefulness in stores”, evaluate the Zebra Technology teams. This solution equips a Tommy Hilfiger store in Paris.

Kore.ai opens up the customer experience with conversations

Created in 2014, the American platform Kore.ai was first interested in the banking and healthcare sectors with its conversational applications before more recently turning to retail. Kore.ai offers its customers a chatbot to support customers in their online shopping. This retail assistant is capable of presenting a selection of products, memorizing the conversation, customizing the selection offered and accompanying the customer to the choice of delivery method and after-sales service, all based on the questions asked. Kore.ai offers another scenario, directly inside the store, by facilitating exchanges between employees and customers through their smartphone, the salesperson will be able to vocally consult the chatbot. The conversational assistant also works on a walkie-talkie to help employees who are not equipped with smartphones. Kore.ai already supports eBay, Columbia, LG, Samsung and McDonald’s, among others.

Pointr or Google Maps from the store

London-based start-up Pointr created in 2013 provides retailers with a map of their stores, which they can integrate directly into their app to guide their customers through their premises. The customer will simply indicate what he is looking for and he will be able to find it on the map of the store. This solution is aimed at retailers with many points of sale. “We can offer personalized interactions to the customer, sending suggestions, discounts or recommendations. The customer must have downloaded the retailer’s app in advance, the solution is aimed at omnichannel shoppers who regularly interact with the brand”, said Jessica Milan, director of Pointr growth. In the United States, the company’s solution already equips all Home Depot stores, a chain specializing in home appliances.

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