MullenLowe France, fifty-five years old, May ’69… Budget earnings for the week (January 9-13, 2023) – Budgets > Agencies

Every week, discover our summary of competitions and bids won by agencies, advertising agencies and marketing service providers. This Week: Snap Inc, Bolt Influence, Fifty Five, Format, EGG Sports, Thomas Marko & Associés, MullenLowe France, Effinity, May 69, Clustaar, Paradise, Havas Paris, BLUE 449, Performics, Fred & Farid Paris, Mlle Pitch , Repete Grupo, Mood Media, Moma Event and Norte Comunicação.

North Communication

OPPO France entrusts its relations with the media to North Communication. The challenge is above all to reinforce the brand’s visibility in the sports environment, through sponsorships.

Mom Event

At the end of a competition launched this summer by Paris La Défense, the event communication consultancy agency Mom Event becomes again the main events agency for the annual summer meeting “Garden Parvis” in its next three editions. Incidentally, Moma Event had already tasked him from 2019 to 2022.

humor media

Intersport Switzerland chose humor media and LG to equip their new alpine store concept in Crans-Montana, in the heart of the Swiss Alps, with the latest audiovisual technologies for businesses. The brand chose Mood Media to completely rethink the concept and make it experiential through a device of dynamic and innovative screens adapted to the climatic constraints of the mountains.

repeat group

After consultation, the Regional Health Agency of Auvergne-Rhône-Alpes (ARS) entrusts repeat group orchestrating your media strategy and buying space for all your general interest and information campaigns.

miss pitch

The agency’s great causes department miss pitch welcomes 5 new clients: Médecins du Monde, APF France handicap, Learning Planet Institute, Les Scouts Guides de France and Pour un Sourire d’Enfant! Thus, the agency continues to use its experience in public relations and events to develop the image and reputation of various charitable actors. Médicos do Mundo entrusts Miss Pitch with organizing its first urban art festival: “Festival dos Grandes Males”. The agency will also be in charge of media coverage of the 90th anniversary of the APF France handicap; media coverage of the Learning Planet Festival, the largest international festival of learning; the organization of a press trip, the negotiation of TV reports and media coverage of the highlights of Pour un Sourire d’Enfant and the creation of an audio press kit for the Scouts Guides de France.

Fred and FaridParis

In the context of a public tender, Fred and FaridParis wins the communication budget of Stéphane Plaza Immobilier, plus 700 franchised agencies in France. Fred & Farid Paris will support the Stéphane Plaza Immobilier brand in a rapidly changing sector due to the pandemic.

Havas Paris, BLUE 449, Performics

After the tender concluded in December 2022, Grupo La Poste awarded the 3 advertising and media contracts to the following agencies. For advice on advertising strategy and development of institutional and commercial campaigns, the group selected the advertising agency havas paris for a 2-year firm contract (renewable three times for 1 year) of 1er January 2023.

For media strategy and consultancy, purchases of OFF media space and its digitized counterpart (linearized TV, digitized external communication, digital audio, etc.) and multi-lever coordination, La Poste group selected the agency AZUL 449 (Publicis Media) for 3 years firm (renewable 3 x 1 year) from 1er January 2023.

For its purchases of ON media space at all levels (SEA, over-the-counter and programmatic display, paid social), tracking, traffic and digital coordination, the La Poste group has selected performing arts agency (Publicis Media), digital media agency for a fixed term of 3 years (renewable 3 x 1 year) from 1er January 2023.

Paradise

The agency Paradise is renewed for 2023 by Dacia to continue to support the brand in its social media strategy in its top 35 markets. The agency supports Dacia teams in defining and implementing international governance, but also in designing and orchestrating all social media productions through the implementation of a content factory and different activations of branded content. Deliveroo is also expanding its collaboration with the agency to continue the work started two years ago and to pilot the brand’s social media strategy in France across Instagram, Facebook, Twitter and, recently, TikTok. Heaven is responsible for Deliveroo content creation for the 4 platforms, community management and media consulting. Finally, French skincare brand Payot renews its trust in heaven for social media support (advice on how to speak, editorial committee co-design), influence (influencer strategy and casting in the 3 highlights of the year) and production of content (filming content for social platforms, production and post-production, co-production of TikTok content, etc.). The agency also participated in the reformulation of the Payot website, which will be launched in March with UX/UI/DA consultancy.

Clustaar (Ad’s up Consulting)

Agroupdigital performance consulting SEO brand ad consulting, announces the signing of three new brands. Clustaar will now support Coca-Cola and Mars (Wrigley Group) in optimizing their performance on internal search engines (MRI) and, in principle, Intermarché Drive. At the same time, the travel specialist,Promocances, chose to turn to Clustaar to help improve the SEO performance of its product pages, in order to increase traffic to its website.

may 69

The agency may 69 won several budgets at the beginning of the year, namely the definition/implementation of the 2023 social media strategy for MCZ, specialist in pellet stoves; branding and creation of the first communication campaign for Tandem, the company’s bicycle service for companies (poster campaign currently visible in the Paris metro + campaign on Social Media); the digital and DOOH version of the houra.fr anniversary campaign; and, finally, with the Eatology digital campaign, a startup specializing in weight loss programs and wellness delivery.

affinity

affinity, a consultancy agency in digital acquisitions, which recently carried out its first LBO (Leveraged Buy Out), announces that it has acquired 25 new clients since September 2022, including Devialet, Flunch Traiteur, Carrefour Voyages, EasyCash and also for export, Dim ( Spain and Switzerland), Salt (Switzerland) and Bexley (Spain). With its 650 B2C and B2B clients in France and Europe, and its multiple expertise (affiliation, search ads, social ads, influence, display), Effinity conquers brands in various sectors (travel, parapharmacy, clothing, telecommunications, etc.) .

Mullen LoweFrance

After several agency tenders held in the last quarter of 2022, Mullen LoweFrance starts 2023 with 4 new budgets. Agence de la biomédecine, Buffalo Grill, Le Parfait and Yoomi rely on the agency, which continues to grow and impose itself on the market thanks to its 360 integrated offer: creation, digital, CRM, press relations, influence and social networks.

Thomas Marko & Associates (Venice Group)

After consulting agencies, Photonis, a French company specializing worldwide in high technology for the defense and industrial markets, selected Thomas Marko & Associates (Venice Group) implement a national and international press office strategy and ensure operational implementation. This action plan should allow Photonis to gain visibility and increase its influence with its target audiences.

EGG Sports

EGG Sportssports marketing, events and brand activation consulting agency of the EGG group (egg-events.com) announces its collaboration with Rugby Club Toulonnais (RC Toulon) in the design of a “Hosting Partner” innovative and unique.

Format

After consulting 4 branches, Aircall, a cloud telephony solution for VSE and SME sales and service teams, chooses the branch Format structure your corporate communication and manage your relations with the press in France. The agency’s missions will focus on communication strategy, definition of key messages and media coverage of its activities in France. The Format agency will also have the role of supporting Aircall during this new chapter of the company’s transformation after obtaining Centaur status last June.

fifty-five

fifty-five, a consultancy specializing in data marketing, has been hired by Parisian brand Claudie Pierlot to support it in the development of its digital media strategy and in the management of its SEA and Paid Social levers. In full digital acceleration in Europe, Claudie Pierlot, whose digital share in revenue is already very high in the market, has ambitious goals for the coming years. In this dynamic, the brand intends to monetize its investments in media (SEA and Social), conquer a new European clientele and reinforce its visibility among its target audience.

Screw Influence

The dermocosmetics brand Ducray, belonging to the Pierre Fabre group, entrusts the management of its influence marketing strategy for the year 2023 to the agency Screw Influence. The team will be responsible for the macro-influence part, that is, the activation of profiles of influencers with a certain notoriety.

Snap Inc.

Snap Inc. Announces on January 12 a 2-year partnership with Orange in Europe to create innovative and immersive experiences on Snapchat, combining Orange’s 5G and Snap’s augmented reality technology. The two companies will work together to create new augmented reality experiences for consumers, in different universes such as music, culture or sports, including the possibility of experiencing events in a new way on Snapchat.

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