Adam Neumann and the “capitalist kibbutz”. Kibbutzim saved thanks to high technology. – Israel Valley

SPECIAL FROM THE VALLEY OF ISRAEL. Adam Neumann is an Israeli personality who has had a profound impact on American investors. He is one of the Israeli businessmen who do not deny his origin. This colorful man with undeniable charisma had a very special childhood in Israel. His life on the Kibbutz marked him deeply.

The founder and director of the start-up WeWork, Adam Neumann, explained that his childhood on the kibbutz and his experience in the army in Israel are in fact the origin of the WeWork project. With a childhood spent partly on kibbutzim, Adam Neumann admits he was inspired by this community spirit.

WeWork is a coworking startup. The beginning ? Rent offices by the day or by the week to start-ups, in an open space with common areas open to all. Today, WeWork is valued at several billion dollars. For Adam Neumann, founder and founder of WeWork, much more than a business, it is a true mission. To create a real community.

According to Vanity Fair: “By reimagining the office as a ‘capitalist kibbutz,’ Adam Neumann dazzled Wall Street, which valued his multibillion-dollar company WeWork. On the strength of a good story and without the slightest benefit… until his precipitous fall in 2019. Today, the businessman left with a billionaire platinum parachute, presents himself as a martyr. His story echoes the great financial bubbles of the 2010s.

According to lesnumeriques.com: “WeWork’s spectacular collapse in the fall of 2019 did not overcome Adam Neumann’s entrepreneurial appetite. After making headlines with WeWork, the coworking giant whose catastrophic management and the escapades of its emblematic boss almost caused his loss, the American businessman of Israeli origin is back at the front of the stage with two companies, one in the real estate sector and the other in cryptocurrencies”.

MORE. RADIO BROADCAST J. Kibbutzim have saved money thanks to high technology.

Live on Radio J (94.8FM). Hi Eve,

INTRODUCTION. In this column we are going to talk about “innovation and high technology in kibbutzim”. Few people know this: since 2020, many kibbutzim companies have come out with almost unbelievable values. Millions of dollars ended up in the pockets of kibbutz members. A famous man who was inspired by Kibbutz life marked the history of Kibbutzim…

R&D CENTER. Very recently I was invited by the association of Kibbutzim in Israel to the inauguration in the North of the country of a unique R&D center created by Kibbutzim to boost innovation. Nothing to envy to what can be seen on the Polytechnique campus in Saclay (France). An excellent R&D Center with ambitions worthy of a Microsoft or Intel.

Startup incubators, world-leading R&D centers, management teams trained in the best business universities in the world, Hightech Kibbutzim have been here for a long time.

An undeniable fact. Kibbutzim have increased their investments in Israeli start-ups in recent years. These investments were made through the “Hamashtela” fund, dedicated to the development of technology and innovation in kibbutzim.

Hamashtela is operated by KIA Kibbutz Industries Association (KIA) and the Kibbutz Movement, an umbrella organization for kibbutzim.

Kibbutzim are keeping an eye on new technologies. In addition to agriculture and industry, recent years have been dedicated to the development of the third “pillar”, technology.

RENOVATION. After playing a key role in the country’s creation, kibbutzim sank into social and economic malaise during the financial crisis that rocked the country in the 1980s. by embracing wage labor and by privatizing certain sections, which allowed certain members of the kibbutz to emancipate themselves from it and some non-members to work there.

Kibbutz Industry Association CEO: “We want to encourage kibbutzim to create their own start-ups, introduce technologies into their manufacturing processes and invest in start-ups. After all, we were Israel’s first start-ups.”

Turnover for all kibbutzim reached a record $12.8 billion.

COMPANIES THAT FIND SUCCESS.

Netafim, founded in 1965 on Kibbutz Hatzerim, is the flagship of the kibbutz industry. But alongside Netafim, there are many other successful kibbutz businesses, such as armored vehicle maker Plasan at Kibbutz Sassa in northern Israel; and Plasson Industries at Kibbutz Maagan Michael, a manufacturer of plastic fittings for plastic pipes.

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A. KIBBUTZ SHAMIR. “Israel Essilor”. Shamir was the first kibbutz to introduce a company to Wall Street on Nasdaq. Shamir Optical specializes in the design of progressive lenses.

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B. ECOTECHNOLOGIES. Kibbutz Ketura, once a simple agricultural kibbutz, has become a leader in innovative environmental technologies.

Founded in 1973, it has the particularity of being a multinational community and following a progressive religious policy. Headquarters of the Arava Institute (arava.org), recognized worldwide for its research and awareness campaigns on ecological issues in the region, brings together several businesses, such as a date plantation, a dairy farm, a photovoltaic plant and a seaweed that produces the powerful antioxidant astaxanthin.

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C. GIVAT BRENNER.

Israel’s Equinom develops high-protein soybean and pea varieties non-GMO. It is expanding its plant protein production platform called “Manne” and developing new varieties of chickpeas, fava beans, mung beans and black-eyed peas at its R&D center in Kibbutz Givat Brenner.

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D. GALILÉ. URTICARIA. In Israel, robotic hives watch over bees. Kibbutz Bet Haemek.

In a kibbutz in Galilee, an Israeli start-up is building robotic hives that monitor bees 24 hours a day and reduce the mortality of these great pollinators, guarantors of food security. “There are two million bees here,” said Shlomki Frankin as he stepped into a 12-square-metre white container, sitting among the avocado trees at Kibbutz Bet Haemek in northern Israel.

The container called “Beehome” can house 24 hives, explains the beekeeper. These bee houses work like normal wooden hives, except that they are managed by a robot placed inside that monitors these insects, controls their habitat and takes care of them, specifies Mr. Frankin, who works for the Beewise company on the origin of the mega hive.

MORE.

The adoption of technology in Kibbutzim has multiple objectives:

– Encourage existing kibbutzim industries to use more technology in their production process; encouraging kibbutzim to establish their own technology companies in areas of interest to cooperatives, such as solar energy or agricultural technologies;

– Invest in start-ups operating in areas of interest and mentor them, allowing them to experience their technologies on kibbutzim and giving them workspace; and becoming a hub for start-ups, allowing new entrepreneurs living nearby to set up shop on kibbutzim pastoral estates in exchange for rental fees and/or options in the business.

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