Startup ODAPTOS raises half a million euros and sets foot in the United States

LA TRIBUNE – What is the innovation brought by Odaptos (incubated at BIC Montpellier and IMT Mines Alès) ?

Maximilien JOANNIDES, co-founder of Odaptos – Odaptos is a company that we launched in 2020 with co-founder Felipe Restrepo. Both UX designers by training, we developed an artificial intelligence that analyzes the emotions of testers during user experience tests via video conference. Previously, these tests were conducted by hand: designers would stand behind tinted glass and analyze the feelings of testers who were in a room. Thanks to our AI, it is possible to carry out the tests on video without the need for three designers per session. A single designer conducts the interview, aided by an AI that takes notes for him. The AI ​​analyzes what the person says and creates a transcription in which it analyzes in detail their micro-expressions and the unsaid of their gestures, that is, all the users’ non-verbal language. Available 30 minutes after the interview ends, automated debriefings allow marketing and design teams to quickly address pain points and improve the product and user journey on the web or across the web. a product.

What is the use of artificial intelligence for emotion analysis developed by Odaptos?

You just completed a fundraiser: how much and for what ?

We just completed a fundraiser of 500,000 euros with the participation of Meliès Business Angels, Sofilaro (regional investment capital subsidiary of Crésays Agricole, Editor’s Note), Mines of Ales Angels and background dInvestment by FrenchTecSeeds (Bpifrance, Ed.). Todaytoday, there are three of us: two co-founders and one developer. The purpose of this fundraiser is to allow us, in particular, to recruit five employees – a salesperson, a marketing professional and three promoters – and two interns for this challenge.goal ofyear 2023. Aid from the Occitania region includes this fundraising in atotal investment d1.1 million euros, we intend to develop nationally and internationallyInternational.

Where are you in your market development?

That’s what we’ve been working on for two years: our solution entered the beta phase in March 2022. We started testing the market, talking to digital agencies, large groups, ESNs (digital services companies, editor’s note) to offer them a new work methodology in their projects. We received a lot of positive feedback from various players, both in the regions and in Paris, with digital agencies like Spiriit (ex-Choosit, Ed) Where kirk agency, an agency specializing in luxury based in Paris and with a hub in Marseille. We have just started projects with Prisma Media and Bouygues Telecom who want to carry out initial tests with our solution on user journeys. Since the start of the school year, we’ve changed our targeting a bit: we’re more interested in large groups and ESNs because they have in-house teams that do a lot of testingyear. Companies like Accenture, Docaposte, Cap Gemini… This is where our solution can bring real added value to your work because your designers sometimes run 50 tests a month. Being able to automate them and improve their performance at that job saves time and money.

How is this finished version different?

We implemented the first big technological brick, which allows us to analyze the face or the voice. At first, these tests were only done on the desktop, and now it’s possible to do them in any browser and also on mobile. Our goal now is to go further, seeking to analyze even more emotions on the face. Today we are analyzing seven of them and we want to go up to 45 to detect more complex things like irony. So we want to develop our Android solution to serve the entire market.

What is the advantage of having a mobile version?

There are two interests in mobile. Firstly, there are many apps to test on the phone itself. If we do an experiment in a browser with mobile interfaces, we won’t get the same feeling. If testers have the device in hand, they can test an app using their fingers, which is normal usage. Therefore, we will be able to use the phone’s microphone and camera to perform the same analysis. The other interest is being able to analyze physical objects or places in the location: one can, for example, imagine testing a user’s feelings in a store or in perfumery spaces… The person can hold the phone while explaining their feelings and state mind while browsing the shelves.

You are present with a stand at CES 2023 in Las Vegas: what are your expectations for CES 2023?

If we’re going to CES, it’s to be able to step on the American continent. Last summer we went to New York for two months accompanied by Ad’Occ (the economic development agency for the region of Occitania, editor’s note) and the House of the Occitanie Region. It is now up to us to get to know more digital players, large groups and innovation directors in the area. And exchange with these American digital players more focused on the user experience, because they were the ones who launched this approach in the 1980s. In France, we started to be interested in this only ten years ago. .

You went there last year, what changes this time?

Last year, we were more focused on seeking visibility and investors when presenting the concept. This year we’re coming up with the finished V1 so we can find customers and traction there.

And you will receive a prize…

Indeed, we received an innovation award, a innovation award (Software and Mobile Apps category, Editor’s Note), and we also have a showcase space in Las Vegas where we can showcase our technology alongside LG, Samsung and other great companies that are innovating. It’s quite prestigious!

What are the next steps in your development?

From a technological point of view, we want to develop fully automated tests. These are the so-called “unmoderated” tests: instead of having an interviewer, the questions are asked directly to the tester during navigation. That way, we can make medium baskets a little bit bigger, because it takes even less time for the designers, who just need to get the answers to do their iteration work. By doing unmoderated tests, instead of doing, say, 15 tests a month, they’ll be able to do 50-60 because they’ll roll them out like Google Analytics or Hotjar at longer test intervals. For us, the objective is above all to democratize the user experience in France… In addition, we plan to go to New York to participate in the acceleration program WEVE Accelerator from September to December 2023, with a life (international corporate volunteering, editor’s note) postgraduate studies to solicit agencies and large groups. This will help us network across the East Coast of the United States and connect with potential investors for an upcoming or series A fundraiser in late 2024.