Join your brand’s 11th Start-up edition!

Digital transformation is a must and a complex subject for brands. Because its mission is to support its members in this transformation, Union des marques, with the support of the Figaro Group, launches the recruitment of the eleventh group of its Start-up your brand program reserved for Martech start-ups. .

60 start-ups have already been accelerated. This new edition will run from February to July 2023.

Upcoming key dates:

January 13 – Deadline for returning files

January 18th – Selection committee composed of L’Oréal, PMU and Delonghi
February 14th – Start


This support program is aimed at start-ups in the Martech market in the broadest sense (adtech, insight & data, production, communication, retail, etc.) by brands in the marketing of their offer.

Marketing : Offer marketing and speech optimization,

Legal and ethical: Training on the regulatory framework and responsible practices of the advertising marketing market,

Network : Participation in events/webinars organized by Union des Marques and its partners, access to a network of internal and external experts,

Visibility : Promotion among Union des marques members through its communication tools and through interventions in their “business” communities, communication relays, Union des marques support for events aimed at advertisers organized by start-ups.

Each program promotion start your brand it has 6 to 7 start-ups that are supported by the Union des marques teams and NEVA.associés, its expert partner, in a close and personalized relationship.

To be part of it, you must meet the following three criteria:

• Having an operational and innovative solution in the Adtech/Martech area,
• Be recommended by a top advertiser
• Subscribe to the values ​​and principles advocated by the Union des Marques (trust, transparency, loyalty, responsibility, etc.).

The amount of the contribution to program costs is €7,000 excluding start-up taxes.

Among the startups accelerated by the Union des Marques program, we find, for example, Adrenalead, Adyoulike, Armis, Ask Locala, Deepreach, Hubvisor, IMPACT+, Kolsquare, Teeps, VidMob or Viewpay.

Vincent Villaret, co-founder of IMPACT+ started the program when its start-up was less than 6 months old: “The support is personalized on several important topics: marketing, legal, communication and CSR. Start-up your brand allowed us to get to know and launch the top management of dozens of brands. The advice we received from the Startup your brand teams and brands was invaluable and allowed us to better structure our message to effectively respond to our customers’ needs. Even though we shouldn’t expect a direct return on investment, this program opened up several contracts for us early on. I strongly recommend Adtech-Martech for start-ups! ».

“The marketing, communication and customer relationship professions have been completely transformed by new technologies and the period we are living in will accelerate these changes even more. Brands need to identify the most effective innovative solutions on the market. Start-ups, in turn, need to refine the contours of their offer so that it really adapts to the needs of brands because the crisis will test the solidity of some models. The Startup your brand program was built with and for brands, with and for startups in accordance with the principles of collective intelligence that govern the Union des marques”. Jean-Luc Chetrit, managing director of the Union des Marques.


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