Seven uses of artificial intelligence for professionals in the creative industries

Posted on January 2, 2023, 5:12 PM

Translator, illustrator, developer, journalist, screenwriter… All these professions can now rely on artificial intelligence. Overview of uses.


Machine translation tools have come a long way. Google Translate and Microsoft’s Bing Translator offer pretty reliable machine translations in about a hundred languages. Limited today to 29 languages, its competitor Deepl, a specialist German company, claims the title of “the most accurate and subtle automatic translator in the world”. »

There is still progress to be made in lesser used languages. Google this fall launched a new project called the “1,000 Languages ​​​​​​Initiative”, to cover 1,000 languages. For its part, Meta has been working since February on a universal real-time translation system, which works even with languages ​​not supported by a written system.

Write texts in different formats

The specialist website lists 186 different AI-based text generation services. The most famous is ChatGPT, the dialog interface developed by startup OpenAI, based on the powerful GPT-3.5 neural network. Other services work just fine, like or

Recently made available to the public, ChatGPT allows you to produce any type of text on demand – article, press release, fiction, etc. -, summarize content, or provide ideas for a plan. Your results are impressive. But their answers often contain errors and are sometimes outdated, with the algorithm’s core data stalling in 2021. They can also be biased.

“It remains a very academic transcription of reflections already available on the internet”, adds Kati Bremme, Director of Innovation and Foresight at France Télévisions. ChatGPT still can’t write a humor post in its author’s place, 01Net and Radio Classique columnist David Abiker has already gone through this. “The dosage, the sensitivity, the bad faith… You can’t delegate that to an AI”, he attests.

It is not, therefore, a matter of replacing journalists. Except, as already happens, in automatic factual summaries, as France Télévisions did with the results of the regional elections. Microsoft also generates AI text for NBA game results.

script help

Is creativity still a prerogative of humans? Either way, AI provides screenwriters in need of inspiration with “intrigues” and other “creative stories,” which are part of the use cases presented respectively by and

Open AI’s GPT-3 algorithm supports the AI ​​Dungeon service, specialized in science fiction universes, in which it is enough to select a genre (fantasy, apocalypse, zombies, etc.), a type of character (survivor, soldier or scientist) and enter the name of the main character to be offered a new epic.

“In anything creative, the robot can be quite powerful, because it feeds on a lot of references,” says Benoît Raphaël, founder of AI-enabled newsletter Flint.

Information research and “fact-checking”

Halfway between Wikipedia and Google, ChatGPT can act as a search engine. So much so that Google is concerned about it. For now, this use remains limited by the fact that the algorithm is not up to date with information after 2021 and does not indicate its sources.

Capable of automatically analyzing large amounts of images and sounds, AI can also be used to identify “deepfakes”, those faked videos… by AI. France Télévisions’ fact-checking unit, “Les Révélateurs”, relies on AI to verify modified or manipulated images and videos.

image creation

Dall-e, developed by Open AI, but also Jasper Art, Midjourney or Stable diffusion, these tools project original images on demand, entering a simple description as a request. “They can save money for those who go through image banks,” observes Benoît Raphaël. As an experiment, the T magazine of the Swiss newspaper “Le Temps” published an issue this autumn in which 95% of the visuals were created by algorithms. The images produced by AI can also serve as a source of inspiration for illustrators, for example.

Writing lines of code

Trained on billions of lines of code, the Open AI system, Codex, masters a dozen programming languages. Applications based on it, such as Github Copilot, allow you to generate codes by typing requests in English. Beware of bugs as, like AI-generated texts, responses may contain errors. Developers can therefore rely on these tools to go faster, but the review phase remains essential.

Transcribing from audio to writing… and vice versa

European public service channels, united in the European Broadcasting Union (EBU), have launched a joint initiative, Eurovox, to capture the sound of videos and subtitle them automatically. In France, France Télévisions, which tested the tool live on France Info, and INA use it for their transcription needs, for accessibility purposes.

Many tools for transcribing voice recordings – meeting, interview, etc. – there are also such as or simply Google, which offers its “speech to text” service. AI can also do the opposite and turn texts into audio content. Le Monde’s “La Matinale” application has been offering since November with the support of Microsoft.

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