Meta found help to speed up the creation of its AR glasses

Meta is doing its best to accelerate the development of its augmented reality glasses. To give the project a boost, the Californian giant bought a Dutch company that manufactures lenses using 3D printing.

Target just acquired luxexcel, a company based in the Netherlands. The Silicon Valley giant confirmed the news to our TechCrunch colleagues. It is not known how much Meta paid to get its hands on the company, which also has facilities in Belgium and the United States. The Belgian media evokes a high price.

Founded in 2019, the Belgian-Dutch company specializes in manufacturing prescription lenses for 3D-printed eyewear. The company also focuses on design 3D smart lenses. These lenses are equipped with a screen-like display system. For example, Luxexcel participated in the creation of the lenses for Snapchat’s Spectales glasses.

“It is with great satisfaction that the Luxexcel team has joined Meta, deepening the existing partnership between the two companies”says a spokesperson for Meta.

According to The Brussels Times, Meta already collaborated with Luxexcel in the past. The Dutch company would have participated in the Aria project. The initiative aims to develop a pair of glasses tailored for augmented reality.

Read also: why Meta is already behind Apple in the field of augmented reality

Target for 2024 for Target

Unsurprisingly, the acquisition of Luxexcel will allow Meta toaccelerate the development of its first augmented reality glasses. The Aria project, essential to Mark Zuckerberg’s metaverse, has encountered a myriad of obstacles over the past year. Forced to reduce costs, Meta preferred to put an end to the first version of the accessory, considered too expensive. The company is now focusing on a pair of consumer-facing eyewear for a scheduled 2024 release.

As Andrew Bosworth, President of Virtual and Augmented Reality at Meta, explains, the company is far from slowing down. In a blog post summarizing the year 2022, he recalls all the advantages of this technology:

“It’s clear that mixed reality will help virtual reality devices become increasingly attractive alternatives to laptops and desktops.”.

AR glasses for consumers

To develop the AR glasses, Meta also approached ray ban, a longtime partner. The two companies aim to design the most discreet pair of AR glasses possible. With this accessory, which aims to be identical to classic glasses, Meta seeks to encourage adoption by the general public.

The emergence of consumer AR glasses is expected to give the mixed reality market a major boost. According to a report by experts at CSS Insight, the market will start to take off from 2024, after the commercialization of AR glasses. From 2026, glasses will represent a significant part of the accessories dedicated to mixed reality in circulation in the world.

“Our vision of true augmented reality glasses will require years of progress to make our devices thinner, lighter, faster and more powerful, consuming far less power and generating much less heat”admits Andrew Bosworth, aware of the challenges facing Meta.

Despite the economic slowdown and disastrous financial results, Meta’s buying spree continues unabated. Previously, the Californian giant notably got his hands on within the unlimiteda start-up specializing in virtual reality, to accelerate the development of its metaverse.

The group’s strategy quickly raised concerns from regulators. Believing that the Goal seeks stifle the competition, the Federal Trade Commission (FTC), the US Competition Authority, filed a complaint. The regulator claims that Meta wants to dominate the virtual reality market and demands the abandonment of the acquisition. In the past, Mark Zuckerberg’s group also bought music game BeatSaber and start-up Oculus. Thanks to this latest acquisition, Meta was able to market a range of VR headsets, including the Quest 2, the best-selling accessory in the virtual reality market.



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