Twitter, Starlink, Tesla: Elon Musk’s Busy Year

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Today the economy retraces Elon Musk’s crazy year. A very dense year 2022 for the multibillionaire. O ” serial entrepreneur added Twitter to the long list of groups he already leads.

Elon Musk became “Chief Twit” this fall. These are the words, meaning “Boss Cretin”, that he displayed on his Twitter profile when he bought the social network for 44 billion dollars. An acquisition at the expense of a large debt for Twitter, and which kept Twitterers in suspense. The now second-richest man in the world, according to Forbes, announces his intention to get his hands on the bluebird in the spring, then no longer want it in the summer, before finalizing the operation to avoid a lawsuit.

The purchase does not calm the uproar

So, soon with the keys to the store in hand, Elon Musk dismisses the management team and the board of directors to find himself alone at the head of a company that withdraws from the Stock Exchange. He bluntly dismisses half of the 7,500 employees and imposes an ultimatum on other employees: work “full” or leave.

Employees aren’t the only ones distancing themselves. Several major brands are suspending their advertising for fear of being associated with toxic content. The Libertarian arrived with the intention of loosening moderation. A freedom of expression that reveals itself with variable geometry. The new head of the social network recently suspended the accounts of journalists covering the news for Twitter and its owner before changing his mind.

In the weeks following the takeover, he tried to reassure advertisers or threatened to call for a “thermonuclear” boycott. In particular, it briefly “declares” “war” on Apple, from which it also criticizes commissions withdrawn from the App Store. A surprising episode for Carolina Milanesi, president of the consultancy Heart of Tech: “ It shows how little he knows about this world. He criticized Apple for its commission “secret” by 30%. But it’s nothing secret. This has been known for years. »

“A Personal Matter”

If all this turmoil worries investors or regulators, Elon Musk seems to be having a good time. The troublemaker even publishes a photo of a man posing in front of a grave, both adorned with a blue bird, as if Twitter was laughing at his own burial. Something to ask about his intentions: “ I don’t think he bought Twitter because he saw an economic opportunity there, because that opportunity would have to be huge to recover his stake, continue Carolina Milanesi. In my opinion, this is a personal matter. He thought he would be some kind of hero. »

In the end, after a survey of Twitter users, Elon Musk promised he would resign from general management so he would have found ” someone crazy enough to take the job “.

His successor will have to straighten out the finances

Elon Musk expects 2023 revenue to drop more than 40% from 2021. The turmoil could affect other businesses Musk oversees. Tesla title collapses: -70% over the year. Not all of the drop is related to that acquisition, but it sold nearly $40 billion worth of Tesla stock this year, in part to buy Twitter, and investors are worried.

The expectation of lower production in Shanghai weighs even more on the title.

Read too : Shares of Tesla, Elon Musk’s company, at the lowest level in two years

Another shock from Tesla’s side, his compensation plan developed in 2018 and estimated to be worth $56 billion over 10 years, landed him a lawsuit.

Starlink helps Ukraine stay connected

Along with Twitter and Tesla, SpaceX has also gotten a lot of ink flowing. For the first time since 2019, SpaceX flew its Heavy Falcon, the most powerful rocket in the world. It also won a contract with NASA for lunar shuttles.

SpaceX distinguished itself in the conflict in Ukraine. Its Starlink constellation provided the fighters with telecommunications. Again, this is not without some turmoil. In the fall, he threatens to no longer provide Ukraine with free internet and asks the Pentagon to take over.

Once again, Elon Musk ends up backing down. Once hailed as a hero, the Pretoria native’s image was also tarnished in Ukraine by the publication, on Twitter, of his banners for a peace plan between Moscow and Kyiv. Plan privately proposing that Crimea officially become part of Russia. Ukrainian Ambassador to Germany, Andrij Melnyk, had replied to himstill on Twitter, to go “fuck you”.

In a very different context, some Starlink terminals were also deployed in Iran to circumvent the restrictions imposed by the authorities.

After the car, the electric truck

All this was not enough to fill Elon Musk’s year. Small stock à la Prévert of the rest, not running out of its 2022 novelties: it delivered the first “Semi”, Tesla’s electric truck. According to the businessman’s promises, the 37-tonne can travel 800 km with a load, almost twice as much as other vehicles in the segment have offered so far.

On the side of Neuralink, Elon Musk announced that the start-up would be able to implant its first connected device in the brain of a human in the course of 2023. Health authorities still need to approve.

Finally, one of his companies, BoringCompany – which is used to digging tunnels – released a perfume. Surprising, perhaps not as much as the name: “ burnt hair » [cheveu ou poil brûlé en français, NDLR].

Read also: Twitter: “Elon Musk’s real project is political”

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