Cloud gaming, the new digital gold rush?

After revolutionizing cinema and allowing platforms like Netflix to emerge, the cloud is now attacking video games.

Cloud gaming, or cloud gaming, is attracting more and more consumers and businesses.

Several factors for your success

Between the shortage of electronic components and the shortage of graphics cards, gamers are increasingly turning to cloud gaming. And for good reason: thanks to a cloud gaming connection, they can enjoy all their favorite games without investing in specific hardware, the games – and the computing power needed to run them – all being stored in data centers. .

So a smart TV, an old PC or a smartphone can turn into powerful game consoles. No more buying a console with the maximum configuration and waiting for it to be available. The only restrictions for gamers: having a screen and a low latency connection.

This explains the resounding success of Cloud Gaming: this market, valued at less than a billion dollars in 2020, multiplied by 3 to reach a peak of 3.7 billion in 2021 (source: Omdia).

And this trend will not stop: again according to Omdia, cloud gaming revenues will reach 5.2 billion US dollars in 2022; P&S intelligence firm predicts that it will hit the $111.3 billion mark by 2030.

A nascent market, with many challenges to overcome

As this industry is still in its infancy, various types of companies are competing fiercely for the favors of online gamers:

  • Telecom companies: Whether it’s Orange and its orange games launched in 2012 or Proximus Belgium and its recent deal with Shadow, the telecom industry is increasingly investing in this niche,
  • Startups specializing in cloud gaming such as Shadow,
  • The Gafam: Google Stadia, Amazon Luna, as well as Microsoft and its Xbox Game Pass,
  • Console manufacturers: here we still find Microsoft, but also Sony and its Playstation Now.

In short, it’s a rapidly evolving market where even small start-ups can thrive at the expense of giants. Google Stadia’s crushing defeat in 2022 against the rise of French start-up Shadow is a symbol of this.

And if SMEs can fight battles worthy of David against Goliath – and above all win them – it is thanks to the offers of IT infrastructure.

Without them, it is impossible for SMEs to have a network infrastructure that combines the two essential criteria sought by network players:

  • A low response time, even immediacy;
  • High availability of content;
  • A secure and reliable network protected from cybercriminals.

The network, the central element

Among all the offerings that allow companies to meet these criteria, two are particularly popular: the CDN (content delivery network) or low latency infrastructure.

To satisfy all Internet users, it is essential that companies whose services depend on cloud computing use data close to users.

The only problem for cloud gaming: players are geographically (very) dispersed. And it’s impossible to replicate data across multiple locations without increasing IT maintenance costs.


A CDN infrastructure allows companies to have their data replicated across a multitude of data centers close to where demand is high. Best of all, companies no longer have to deal with routing path upgrades or optimization – it’s all handled by the carrier.

Ultra Low Latency (ULL)

To prevent players from being disconnected during their gaming sessions, it is necessary to have a stable network. In addition, it will be necessary to protect the transfer of packets on the computer network from hackers.

All this with the lowest possible latency.

This is where low latency infrastructure comes in. Cloud gaming players should choose a carrier with data centers in Europe, America and Asia and scalable bandwidth to eliminate latency.

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