This holiday season, online shopping has become a reflex for many consumers around the world. Year-end shopping dates, such as Black Friday, Cyber Monday, Christmas and soon the January sales, are accompanied by consumption peaks whose magnitude is almost impossible to predict.
Today, faced with the rising cost of living and the uncertainty of the economic situation, it is obvious that consumers are looking for bargains… but that’s not all! In fact, they are also sensitive to the quality of your online shopping experience and are less likely to tolerate underperforming digital apps and services. As attractive as the prices offered are, they will turn their backs on any brand that doesn’t offer them an ideal experience. Therefore, it is essential for retailers and distributors to be able to deal with seasonal peaks, providing their IT teams with the necessary tools to manage the availability of your tech stack at all times. This implies that they put into practice a more modern observability solutioncapable of giving them the necessary visibility into extremely complex application architectures.
Shoppers looking for bargains to fight inflation
Cisco AppDynamics recently conducted a global survey (12 countries) of online shopping habits and intentions during the holiday season. In France, they are 86% of consumers turn to online shopping apps and services during this time🇧🇷 Large online shopping events have become, for them, synonymous with offers and advantageous prices. And the study reveals that bargain hunting is reaching new heights this year. 94% of French people say it is more important for them to find good deals and low prices, given the economic strains. No matter what they’re looking for this year, they’re determined to find the best prices. For online merchants, this is the opportunity attract new customers and generate new revenue by offering attractive prices🇧🇷 And consumers will look favorably on any brand that saves money to make the most of the holiday season. Expectations that professionals are perfectly aware of if they want to take advantage of them, before a year of 2023, which could be difficult in terms of consumption.
However, while brands focus on offering the most attractive deals possible, they would be wrong to think that only price matters to consumers. The study shows how consider the online shopping experience essential.
The online shopping experience matters more than ever
Overall, 95% of French consumers expect brands to offer a fast and seamless online shopping experience, without any delay or interruption. And faced with supply problems, 94% of them also want to be regularly informed about the status of their orders in order to reduce the stress associated with delivering gifts in time for Christmas in particular. viewed as enjoyable or as an added bonus when shopping online. For 65% of consumers, the shopping experience through an app is as important as the offers offered. And 67% believe that, whatever the quality of the offers offered, there is no excuse for a bad online shopping experience.
Today’s consumers are savvy when it comes to using online apps and services. And indeed, their expectations continued to grow. If they are not satisfied, 63% say they would feel anxious and irritable. The Cisco AppDynamics App Attention Index 2021 study revealed that 54% of French consumers say that brands only have one chance to impress them and that if their online services don’t perform well, they won’t use them again. A number that today rises to 60%, proving the paramount importance of a great online shopping experience
The alarm bell goes off for online trading professionals. If their apps can’t keep up with peaks in demand and deliver quality digital experiences at all times, they risk seeing more than half of their customers walk away, perhaps never again. Because consumers rarely forget: a bad experience can lead them not only to uninstall an app, but also to take to social media to share your disappointment 🇧🇷
IT managers need visibility into their cloud-native environments to ensure quality digital experiences
The need to focus on application availability and performance during the holiday season is nothing new for IT managers.
They are used to working round the clock at this time of year to ensure their digital apps and services are able to withstand unprecedented spikes in demand. However, availability and performance management has become increasingly complex over the last couple of years, mainly due to digital transformation initiatives. Since the start of the pandemic, retail companies have accelerated the adoption of cloud-native technologies. Modern application architectures enable IT teams to be faster, but building applications in cloud-native environments also makes it difficult to optimize application availability and performance. As a result, teams now have to manage extremely complex application architectures and, in most cases, struggle to have clear visibility and insight into their applications and infrastructure running on public clouds.
These highly distributed systems use thousands of containers, generating a large volume of metrics, events, logs, and traces (MELT) every second. IT teams simply don’t have the tools to successfully make sense of this massive amount of data and therefore cannot quickly resolve the application and performance issues that plague their hybrid environments. Obviously, the possible consequence of this situation is the disruption of the end-user experience with the potential negative business impacts that this entails.
IT teams therefore need to a cloud-native observability solution, that enables them to manage and optimize increasingly complex and dynamic applications and technology stacks. They need a solution that empowers them to monitor the status of their key business transactions across the entire technology stack. With real-time information from their business transaction telemetry sources, IT managers can easily identify the root causes of problems and accelerate their resolution according to business prioritiesensuring a top-notch digital experience for your users at all times.
E-commerce managers should remember that price isn’t everything and puts an end to all those holiday parties. If they fail to offer, in addition to great deals, seamless and seamless online experiences, their customers will feel frustrated and see unique opportunities disappear!