9 User Experience Experts Will Attend NRF 2023 With Business France

Among the 40 young French companies offering innovative solutions for retail players, brands and e-merchants that will participate in the NRF from 15th to 17th January 2023, there are 9 experts in user experience. Among them, some have already operated in the French market. La Revue du Digital described the achievements of Hapticmedia, Lizee, Veesual, etc.

A total of 40 companies will travel to New York for the major NRF 2023 fair. They will be accompanied by Business France. They are divided into 5 main categories, “Efficiency”, “Marketing”, “Data”, “User Experience” and “Web3”.

user experience category

ekoo : is a SaaS solution that allows brands to create voice content and collect audio reviews from their customers. This content is accessible on their websites, in stores or on physical media.

hapticmedia : offers new immersive product experiences through high quality interactive 3D product configurators, virtual tryon (“virtual TryOn”) and also digital twins for NFT and Metaverse applications. The company is also developing a new SaaS platform, Apviz.io, which will dynamically generate a large number of 3D configurators and thus independently extend the technology to client companies.

Lizee : created in 2019, Lizee is a startup that offers a technological and logistical solution allowing brands to rent their products. With the Saas software, Lizee offers its business customers the possibility of implementing their own rental or second-hand offer. The startup helps brands enter the circular economy era centered on uses rather than purchases.

Payinnov : is a French startup. He offers to help traders enter the world of blockchain and Web3.0, which is also a currency layer. It supports its customers by offering them a SaaS platform called Payliko. After a simple registration procedure, these customers can create and register their various cryptocurrency addresses to welcome new customers who want to pay in cryptocurrency online or in store in an efficient, transparent and regulatory manner.

Paytweak : specializes in secure omnichannel remote payment. This Fintech is connected to 500 banks, PSPs (Payment Service Providers) and wallets worldwide. It transforms the customer journey to accelerate receipts and optimize conversions, with any payment method.

pister : is a SaaS platform that recreates the connection between brands and end consumers through user manuals. The company turns post-purchase into a growth lever, from handling the product to the products’ second life.

Sinfin : is a digital experience platform (DXP) that supports brands and retailers in implementing their omnichannel strategy. The SaaS platform automates the centralization of product data, optimizes and distributes content to all distribution channels. It aims to increase sales, accelerate time to market and improve the user experience, from content to sale.

TwicPicsName : is a SaaS solution that allows companies of all sizes to automate the optimization of their media for the Web (images and videos). TwicPics technology makes it possible to offer the best possible user experience to each Internet user, thanks to the optimal visual quality and loading speed on all terminals, reducing the carbon footprint of the pages.

veesual : develops an online virtual fitting technology. The ambition is to change the way fashion brands do business online. From the content offered by the brands, Veesual makes it dynamic and allows the consumer to choose the modeling model with which he most identifies to visualize the products used in a more real way. This solution intends to answer 2 questions: helping consumers to better project themselves in their online purchases, and helping to improve the e-commerce performance of brands that face stagnant conversions and rising acquisition costs.

The 40 companies in the technology sector focused on retail, e-merchants and brands, selected to be accompanied by Business France at the NRF 2023 exhibition, were selected by a jury. This jury brings together Vanessa Gignoux, e-commerce and omnichannel director of the Gemo brand, Edouard de Miollis Group Chief Experience and Digital Officer of the Louis Delhaize group, Jérôme Fauquembergue, Global Innovation And New business Director of the KIABI brand, Vincent Petillo, Director of Les Mousquetaires Innovation Lab Accelerator, Sarah Gaisset Chief Investment Officer at Altavia, Romain Meggle Head of the “CB Innovation Lab” at Cartes Bancaires, Loïc Oumier Executive Vice President Marketing and Communications at SES-imagotag and Mike Hadjadj, iloveretail .fr & La Retail Tech.

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