why the Lyon startup M&Wine wants to guarantee the DNA of a wine

The startup M&Wine is working on what it defines as the Metal Wine Profile (MWP) of wines. Quesaco? 🇧🇷Each wine has a multimineral profile. It’s his DNA and it’s unique to everyone. If we look at it now and five years from now, it will be the same“, explains Théodore Tillement, CEO of the startup Lyon M&Wine.

For each fingerprint, M&Wine analyzes up to fifty mineral elements. This mineral profile is different from, but complementary to, the organic signature commonly used in wines.

Théodore Tillement created the startup in November 2021 alongside his father: “I worked in the hotel and restaurant business and sold wine in New York. My father works with minerals and metals applied to health🇧🇷

“Correlate Fingerprints and Quality”

“The aspect of mineral analysis has so far been mainly linked to the challenge of detecting heavy metals. The mineral is ignored in the approach to the taste of the wine while, for example, when we drink ‘Évian or Hépar, the taste is different, because the minerals play.

“It’s a completely new approach. We try to correlate fingerprints with the quality of the wine.” Profiles are entered into a database and processed by artificial intelligence. Currently, M&Wine has already registered 5,000 wines on its platform.

In its analyses, the startup therefore seeks the main minerals, trace metals, trace metals and trace metals. For example, “there is a wine clarification phase that uses different methods to absorb cloudy particles. This is made with bentonite or egg white. It doesn’t have a direct impact on flavor, but it does come through in the ultratraits.”

The objective is to be able to provide information that will serve for the traceability, authentication and quality of the wine, thus allowing to predict its quality, thanks to the analysis, and to prevent falsification or fraudulent mixtures.

🇧🇷With AI we can find the region, the domain and hopefully go to the crop“, advances Théodore Tillement.

For its quality work, the startup has, for example, partnered with wine competitions. 🇧🇷We make a sample and correlate it with the medal. So we can say that if there are certain mineral elements, there is a higher chance of getting a medal.“An analysis that wants to be”objective“, because ITasting is specific to each person🇧🇷

A solution for professionals

When marketing his solution, Théodore Tillement sees two approaches. One for professionals, such as oenologists or viticulturists, to help them work on quality and develop winemaking, knowing which wine is most appreciated and why.

The other application would be for large groups that sell wine, helping them to predict the quality of a batch and, therefore, guiding them when selling or buying. 🇧🇷We can also anticipate the quality of a wine, before its recognition and thus make price savings.🇧🇷 This analysis also makes it possible to identify counterfeits and thus preserve the image of the groups.

For individuals: “We are also working on a platform for consumers to help them select wines. If the consumer likes three wines, for example, this will allow him to make a choice.“, completes the founder of the startup.

In 2021, M&Wine raised an initial amount of 105,000 euros, followed by a bank loan of 75,000 euros. It also received 90,000 euros from the French Tech Emergence Scholarship managed by Bpifrance and raised a second amount of 160,000 euros. Values ​​that allowed him to buy analysis equipment and recruit two employees (a third recruitment of an analytical manager is underway).

The multimineral print processing method by artificial intelligence has been patented. M&Wine has joined SATT Pulsalys for its work with three laboratories: the Lumière Matière Institute and the Institute of Analytical Sciences (Claude Bernard Lyon 1 University and CNRS), the Polymer Materials Engineering Laboratory (Claude Bernard Lyon 1, Jean-Monnet University of Saint-Étienne, Insa Lyon and CNRS) and the Institute of Analytical Sciences (CNRS, Lyon 1).

Soon, she will start an incubation at Startup Win by Bernard Magrez, an incubator specialized in the wine sector.