BEBO HEALTH – PARTICIPATE IN BABY DEVELOPMENT – 12/05/2022 6:30 pm

Press release / 05.12.22

PARTICIPATE IN BABY DEVELOPMENT

FIVE BRANDS: SLIM SONIC – SNØ – MAIDAY – BODY ANALYZE – CELLISS

  • A promising area of ​​activity: Beauty – Sport – Health – Well-being
  • Vertical Integration: Design, Development, Production
  • A company from Geneva that develops with local strengths
  • Brands distributed exclusively by BEBÔ all with the SWISS MADE or “Made in France” (Savoie) label
  • A gross margin above 55% that guarantees high profitability
  • An activity that respects the environment.

A CONCEPT:

  • A concept based on integrations in existing centers that provide us with privileged locations and adequate infrastructure.
  • A synergy between our host’s activity and that of BEBÔ.
  • BEBÔ HUB offers its customers the range of treatments provided by its products. It is essential visibility in the territories we distribute.
  • Thanks to the synergies generated with our guests, the profitability of our centers is approximately 35%.

THREE COMMERCIAL AXES:

E-COMMERCE:

  • This represents 60% of our sales with a significant gross margin (>55%) for unlimited territory influence.
  • Our communication is based on this segment. We internalize these services that are active in all relevant media.

SOCIAL NETWORKS – GOOGLE – LINKEDIN – YOUTUBE – TV – RADIO – PRESS – INFLUENCERS ETC.

  • We also have ambassadors, scientific and sports references:

KILLIAN LE BLOUCH – BEAT HEFTI – ROBIN MULHAUSER – DJIBRIL CISSÉ – SABELLE YACOUDOU – AURÉLIEN BROUSSAL DERVAL – Dr. CHRISTOPHE HAUSSWIRTH – Dr. DOMINIQUE DURRER – FRIBORG OLYMPIC – ETC.

B to B:

  • Most of our sales in this segment are concentrated on e-commerce distribution platforms, all active from January 2023.
  • A platform generates between 250 and 350KCHF (€) in turnover per year and a net margin between 20-25%.
  • The development of our (internal) e-commerce is accompanied by presence on platforms considered relevant for each territory.

BABY CUBE:

  • Our three-axis development strategy is complementary, taking into account the promotion of our products for optimal visibility and maximum profitability. In this context, the BEBÔ HUB centers are an essential link:
  • We are integrated into existing and well-built centers such as GUINOT and LA FABRIQUE
  • We offer scientifically validated treatments, benefiting from ten years of experience.
  • Our brand can evolve into franchising, so we directly operate several spaces.
  • The profitability of these centers is very high (>30%)

THE ACCOUNTS – THE “ORDER BOOK”:

The provisional accounts calculated on September 30, 2022 confirm the projections for 2022:

  • Turnover: 4.01 MCHF + 27% compared to 2021 (same period)
  • EBITDA: 0.65 MCHF, up 16% compared to 2021
  • These results only have value if the “order book” is full for 2023
  • Our organization, the investments made and the very detailed knowledge of our sector of activity guarantee a turnover of 8 MCHF and an EBITDA of 20.9% for 2023.

DEVELOPMENT ACCELERATORS:

  • The three commercial axes are complementary, their contributions in terms of profitability are very similar. It is therefore imperative to make coordinated progress in our development.
  • Our analysis shows these contributions in detail. (Accessory)

EMAIL CAMPAIGNS:

  • Advertising is concentrated in our e-commerce, it represents about a third of sales in the segment. Most expenses are granted for digital communication, TV and radio spots. The latter guarantees the basic sales volume. To boost the latter, we send emails constantly. Each of them generates 15 ct of billing. For rapid development, we need to increase our database (DATA). The cost of these investments represents around 3% of the turnover generated.

ELECTRONIC COMMERCE PLATFORMS:

  • Each platform brings between 250 and 350 KCHF/year in revenue for the company. They support development, ensure visibility, and are inexpensive to set up.

BABY CUBE:

  • A dedicated center costs approximately KCHF 400. A concept integration at a coaching institute or studio only costs around KCHF 85. The first solution is needed to get started (one in Switzerland and five in Paris this year). Our development strategy is primarily based on integration into existing centers, which is faster and benefits from synergies.

ABOUT BEBO Health SA

Founded in 2019, BEBO Health SA (Euronext Access – MLBBO) specializes in the online distribution of health, sports and wellness products for individuals (BtoC) and professionals (BtoB). The company offers slimming belts that allow massive elimination of excess fat (SLIM SONIC), a body shaping device for the treatment of cellulite (CELLISS), body temperature control products and personal air conditioners (SNØ), as well as as dietary supplements (MAIDAY). The company develops its activities through the 4 exclusive brands it represents and the 4 corresponding websites available worldwide. In 2021, BEBO Health SA achieved a turnover of CHF 5.5 million, an increase of +170%.

www.be-bo.eu

LEGAL NOTICE

“This document does not constitute an offer to sell or solicitation of an offer to buy securities of BEBO Health SA. If you would like more complete information about BEBO Health SA, we invite you to consult the public documents available on our website (https://bourse.be-bo.eu/). This document may contain certain forward-looking statements. Although the Company believes that these statements are based on reasonable assumptions as of the date of publication of this press release, they are, by their nature, subject to risks and uncertainties that could lead to a difference between the actual numbers and those indicated or implied in these statements . 🇧🇷

CONTACT

BEBO Saúde SA

Jean-Charles Juriens

General secretary

Email : investor@be-bo.eu

Telephone : +41 79 353 38 44

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