Reenchanting Education and building the school of the future, the ambition of startup Unowhy

If the entrepreneur tells the story of SQOOL today, he must also go back to that of QOOQ. Two entrepreneurial stories that connect and reflect Jean-Yves Hepp’s vision on the transmission of knowledge.

Project genesis: QOOQ

Jean-Yves Hepp relates the beginning of his career: “I started in the media, just over thirty years ago, quickly moved into consulting, first with Arthur Andersen. Then at McCann, where I was the French manager. I also took care of Nespresso globally and had the opportunity to sign the contract of George Clooney, the famous What Else”🇧🇷 But at forty, he wants to create his startup. “With the ambition of bringing a very beautiful object to the kitchen, like Nespresso, but instead of selling capsules, my idea was to sell content”🇧🇷 QOOQ was born, the tablet that serves as an interactive culinary trainer. That was back in 2008. With smart software that can understand your tastes, cooking level, recipes you’ve made before, and much more. And rich content, with over 150 chefs and 6,000 step-by-step video recipes.

“It’s a break from custom, because we asked people, tell me who you are and I’ll tell you what to eat. It is a technological advance because we arrived with a design object, tactile, connected to the internet, in the kitchen »🇧🇷 But also a break in the economic model since at the time most of the content on the internet was free. “We proposed a basic base of recipes, and to have more recipes is worth it”explains Jean-Yves Hepp.

After this experience, the businessman remains convinced that digital technology will transform society, “and not only in the transmission of know-how as in QOOQ, but also in the transmission of knowledge”.


It is therefore very natural for the entrepreneur to turn to education. He wins a project call that will be the beginning of SQOOL: “This allows us to meet 8,500 children in three years. 350 teachers, 17 faculties, to ask themselves what it would mean if we introduced digital technology into the school”.

After three years of research and development, SQOOL was released. “Somewhat in QOOQ’s logic, it wasn’t just hardware”🇧🇷 The solution includes a terminal, initially tablets, but today there are also PCs. as well as software, “manage before, during and after class”🇧🇷 And finally “a sovereign cloud because from the beginning this data will become subject and finally a content store with the intention from the beginning to say, we are in school, the applications or the content of the store should not expose children to advertising or solicit them commercially”.

Jean-Yves Hepp talks about Unowhy as a company always focused on innovation. “And this year, we even entered service innovation, with SQOOL TV, a television channel focused on education”🇧🇷 Try to be the voice of initiatives for the school of tomorrow. “We chose well-known journalistsexplains the entrepreneur. And shows like school memoirs, where celebrities come in to talk about what it was like when they were in school.🇧🇷

Campus, academia and more: the school of the future

Unowhy is also a campus. “The idea is to live an immersive experience of what the school will become. On this campus, you find the so-called classes of the future, which shows that learning is disruptive”🇧🇷 But the teams also bet on a digital academy for teachers. In particular, because the founder of Unowhy detected a brake on teachers. “They tend to think that kids are more talented than they are when they are primarily digital consumers”🇧🇷

The SQOOL Academy will allow teachers to understand the digital environment they live in, understand the tools, transmit this knowledge to students. And to ask the question: “How can I change my pedagogy thanks to digital technology? Because one of the strengths of digital education is being able to practice a differentiated pedagogy, that is, taking into account that not all children learn at the same pace. The strength of digital is that you can tailor your education to the kids you have in front of you.”

Unowhy thus wants to take the school of the future, while always maintaining a European vision of digital, according to Jean-Yves Hepp. He believes in digital for the development of children and, therefore, does not sell anything other than his tools designed for education. “This vision of digital is to contribute to imposing in Europe three or four players, leaders who will create digital, in line with Europe’s philosophy. This is my social ambition”🇧🇷

And due to his economic vision, the businessman points to Europe in the medium term, always returning to placing education at the center of learning, providing him with tools that allow him to better support these children, “who are so different from each other”concludes the founder of Unowhy.

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