Les Vitrines du Gier: a new e-commerce platform to boost local commerce

The association of merchants and artisans of Rive-de-Gier presented its new e-commerce platform: Les Vitrines du Gier. An initiative that aims to relocate the purchases made on the internet by the inhabitants of the Gier, but also to provide a digital tool to merchants that adhere or not to the structure. Explanations.

During the presentation of the Showcases of Gier to the VIP of Génilac © NB/ IF Saint-Etienne

Online since the beginning of November, the website showcasesdugier.fr, together with its homonymous app (available on iOS and the Play Store), allows Gier merchants to have a common platform for online sales. Launched by the Les Rues 2 Rive Traders and Craftsmen Union, the association Les Rues 2 Rive, this new tool open to members and non-members alike, should allow Gier inhabitants to relocate online shopping. 🇧🇷 We had this idea in April 2020 following the first wave linked to Covidexplains the president of Rues 2 Rive, Hervé Passot. The future has arrived, buy online and support local businesses by consuming in your region🇧🇷 “In your area and not in the Amazon in particular, because according to the president, many products are available from traders in Rive-de-Gier but also in the surrounding municipalities, which have a wealth and diversity of important types of businesses, such as a hatter or even three different photographers, which is becoming very rare.

There are already 60 stores present on the platform

Imagined and designed by the Horspiste agency, directed by Pierre-Alain Anglade and a member of the association, the platform that already welcomes 60 merchants (40 members and 20 non-members), allows them to have a space dedicated to the promotion of their products and above all all of which are sold directly online through an integrated payment solution. 🇧🇷 The strong principle of this Vitrines du Gier project is to add visibility to the products, also with a strength in natural referencing or a qualitative website available to reassure customers. », explains Pierre-Alain Anglade. Merchants who are not members of the UCA, to benefit from access to this new platform, will have to pay 95 euros for a year, knowing that merchants located in the municipalities of Rive-de-Gier, Lorette or Saint-Paul-en-Jarez benefit of a first year supported by its city hall. For companies associated with the UCA, the service is included in their membership of the association. Knowing that the development of this platform was possible thanks to the support of various partners such as the Region, Saint-Étienne Métropole, the Department of the Loire, the Pays du Gier union, several cities of Gier, as well as Crédit Agricole Loire Alto Loire.

At the same time, to make it easier for merchants new to the web and online sales to get started, but also to ensure consistency in the presentation of products on the platform, Brice Leclert, photographer at the Rive-de-Gier DreamUp Light agency, offers to take 10 photos of products every first Monday through May 2023 in their studios – five additional member photos.

Our aim is to bring together as many Gier traders as possible around this platform, not just those from Rive-de-Gier.🇧🇷

Hervé Passot, President of the Union of Merchants and Craftsmen of Rive-de-Gier

Future developments in anticipation

Lastly, a communication campaign was conceived to boost the launch of this initiative as an approach to the end of year festivities, combining 4×3 screenings on the streets of Gier, sponsored campaigns on social networks or even the dissemination of a video at the Cinema Chaplin in Rive-de-Gier. All this already thinking about news for this offer. 🇧🇷 Our aim is to bring together as many Gier traders as possible around this platform, not just those from Rive-de-Gier.explains Hervé Passot. We are also thinking about delivery methods or product collection points. Today, some merchants offer others to allow their customers to come to their store to pick up their orders, but in the long term, we would like to install lockers that allow them to simply pick up their product at any time, or even develop a delivery system. To ensure the maintenance and development of the platform, the association also recruited a project manager.

Gier Showcases are accessible on this page

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