Carrefour reinforces e-commerce offer with opening of logistics platform in Rungis – 11/25/2022 at 11:07 am

(AOF) – Carrefour reinforces its e-commerce offer with the opening of a new warehouse in Rungis, operated in partnership with the Stef Group. Objective for the French distributor: to accelerate the growth of its home delivery offer in Ile-de-France and to develop same-day delivery in the Paris region, Stef taking charge of all logistical operations (reception, storage and preparation of orders).

With this new logistics capable of preparing up to 3,000 orders a day, Carrefour is stepping up home delivery in Île-de-France to meet the growing demand from consumers in the Île-de-France region. The platform already serves 2.2 million inhabitants spread across 91 municipalities in the Ile-de France.

The location, located less than 20 kilometers from Paris, will also allow Carrefour to meet new customer expectations in terms of delivery times, offering same-day delivery as the order is placed.

The ambition of the Carrefour Group is to generalize the delivery of complete purchases on the same day of the order in France.

“This warehouse, located in the south of Paris, will allow us to meet a very strong demand for our Carrefour delivery service delivered to your home. It is an increasingly important criterion for our customers and makes the difference”, says Elodie Perthuisot, Director E-commerce, data and digital transformation executive at the Carrefour Group.

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key points

– First European food distributor and second in the world;

– Activity of €78.1 billion concentrated in four major markets, France with 45% of sales, rest of Europe -Belgium, Spain, Poland, Romania and Italy, Latin America -Brazil and Argentina-then Taiwan;

– Ambition to become a world leader in the food transition with a focus on fresh and organic products through the global program Act for food (healthy food, local and accessible to all);

– Capital marked by the strong presence of 5 shareholders: the Moulin family, also owners of Galeries Lafayette (12.91% of the shares and 17.75% of the voting rights), Peninsula Europe (7.61% and 11.83%) , Cervina Europe (4.99% and 7.67%) and Bunt (3.17%), with the 16-member Board of Directors chaired by Alexandre Bompart, Chairman and CEO;

– Financial position with shareholders’ equity of €11.3 billion and stable net debt of €2.6 billion Record free self-financing of €1.3 billion.

challenges

– Strategy 2023 based on 2 pillars: global Act for food program and ambition to be a world leader in e-commerce with duplicate objectives: productivity through investments of 1.7 billion euros per year in commercial competitiveness and own brand (30% sales) / omnichannel universe: opening of convenience stores, expansion of Promocash in France, acceleration of the Cash&Carry format with 20 new Atacadão a year in Brazil, etc. / additional savings of €2.7 billion;

– “Data-centric, digital first” innovation strategy around 4 axes: e-commerce acceleration (tripling in 2026 vs 2021), retail data and media ramp-up, digitization of financial services and traditional distribution channels from operations: €2.8 billion in investments in information systems/strategic partnerships for the Carrefour Links platform;

– “Act for food” 2025 environmental strategy for carbon neutrality by 2040: reduction of indirect emissions by 35% in 2025 and 40% of direct emissions / circular economy: 100% reusable packaging / food transition: 45,000 organic partner producers , quality location or sector, 300 suppliers committed to the food transition pact (vs. 114 in 2021) / “green” loan launch;

– Acceleration of disposals of non-strategic assets (rumored disposal of Taiwanese activities) and openings of convenience stores;

– Continued market share gains in France, Brazil and Spain, the top 3 countries in the group with 8/10 of current operating profit.

challenges

– Negative impact of currencies, especially the Brazilian real;

– Sustained increase in inflation in transport, energy and food, which will be offset by cost reductions and the reinforcement of Carrefour branded products;

– Integration of the BIG Group, 3

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food distributor in Brazil and 172 Supersol stores and supermarkets in Spain;

– Objectives for 2022: €4.8 billion in organic products, 1/3 of sales under the Carrefour brand.

Urban transformation to enhance real estate assets

Several initiatives intend to densify the land around the hypermarkets and/or bet on the mix of uses (commerce, offices, housing and even urban logistics). Nhood, a company launched by the Mulliez family, has the mission of transforming the land belonging to the Auchan, Ceetrus and Nodi real estate companies, and the real estate assets of other companies in the group, into mixed neighborhoods. It’s going to accelerate in this urban regeneration business. The Mulliez family had planned to invest 1.8 billion euros between 2022 and 2026 in their real estate projects. This target should be revised upwards soon. Carrefour, for its part, joined forces with developer Altarea in early 2021 to transform commercial areas into mixed neighborhoods.

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