Israeli start-up raises $12 million to cut $900 billion of fresh produce industry waste

Clarifruit, an Israel-based company that develops a software platform for automated quality control in the supply chain, has completed a nearly $12 million funding round led by Champel Capital and Firstime Ventures.

Participants in the round include Kubota, a leading global supplier of agricultural machinery and technology, and venture capital fund NevaTeam Partners. Private investors also participated. With the completion of this round of funding, the total amount raised by Clarifruit to date is over US$15 million, in addition to the US$2.5 million donation received under Horizon 2020, an EU program designed to support start-ups that develop cutting-edge technologies with the potential to have a significant social or environmental impact.

Clarifruit was founded in 2018 by Avi Schwartzer, currently COO and formerly Director of R&D at HP, Ruby Boyarski, CTO and formerly VP of R&D at Infomedia, and Elad Mardix, CEO of Clarifruit and formerly Head of Business at technology investment bank of JPMorgan in APAC and in the United States.

Avi Schwartzer, who managed the world’s first QA automation product for HP software, has a family background in agriculture that led him to the idea of ​​combining his QA experience in the software world with the agriculture world.

“Since launching our product 20 months ago, we’ve been able to make a significant impact and integrate dozens of global leaders into our circle of customers who are now using Clarifruit’s advanced technology to automate their quality control and provide real-time insights to reduce waste and maximize revenue opportunities,” said Elad Mardix, co-founder and CEO of Clarifruit.

“The market potential is nearly endless, as everyone in the industry, from the biggest retail chains to farmers, is using outdated, manual methods of quality control, with limited data to base their decisions on. We intend to build a company that will become a global leader and revolutionize the way the industry makes decisions. This will significantly improve supply chain productivity and profitability for all participants, while contributing to lower fruit and vegetable prices around the world. 🇧🇷

Clarifruit currently employs 25 people. Following this financing transaction, Clarifruit plans to significantly expand its sales activity globally with offices in North America, Latin America and Europe, and hire a significant number of R&D employees to bring its cutting-edge artificial intelligence products to market.

“The emerging climate crisis has increased demand for solutions to conserve food and resources and ensure global food security,” said Jonathan Benartzi, partner at Firstime Ventures. “Clarfruit has developed a technology solution that significantly and directly reduces waste and indirectly enables better use of water, soil and fertilizer resources, to the benefit of all stakeholders. The wonderful team at Clarifruit has managed to create a cost-effective and simple solution that remarkably embodies sustainable and environmental values. We are happy and proud to partner with Clarifruit. 🇧🇷

“We are proud to sponsor the outstanding team at Clarifruit, a company that provides an exceptional technology solution for an industry whose revenue exceeds two trillion dollars a year,” said Amir Weitmann, managing partner of Champel.Capital. “This is an industry that, due to manual quality control processes, suffers from levels of depreciation that are unacceptable in the world we live in. It is no coincidence that the company has achieved significant milestones at such an early stage and we are excited about what the future holds. As an investment fund and influencer, we see the ability to drastically reduce waste as a worthy cause with a significant environmental impact. 🇧🇷

Clarifruit was created with a mission to reduce waste in the $2 trillion fresh produce supply chain to ensure an adequate supply of food for future generations. The company’s solution addresses a major quality control and decision-making challenge: the lack of standardized, objective quality control processes for assessing the quality of fresh fruits and vegetables. These problems lead to the waste of 45% of the sector’s agricultural production, which represents approximately US$ 900 billion in losses each year.

Clarifruit’s AI-powered QA platform consists of two elements. The first is a mobile application installed on any smartphone that allows quality controllers to carry out automatic checks in minutes. The second is a control system based on clouds which allows operations managers to design and manage a specific control process for their company and visualize the results according to the requirements of different (potential) customers and actionable information in real time.

Clarifruit’s automated quality control platform, utilizing proprietary computer vision technology and big data and analytics capabilities, enables retailers, wholesalers, marketing companies and growers around the world to make data-driven business decisions to reduce waste and maximize profitability.

Clarifruit’s customers include dozens of major global retailers, including Dole, Mucci Farms, Zespri, SanLucar and Pink Lady. In recent months, Clarifruit has begun working with some of the largest supermarket chains in the world.

For more informations :
Elad Mardix
clarified fruit
Such. : +(972) 543-666838

Publication date:

Leave a Comment