The State, future big e-commerce operator?

Barid Al Maghrib will lead a new strategy. first indiscretions

The Ministry of Industry and Commerce announces a new bill governing the courier sector. The aim is to reorganize the general framework of express mail and universal postal service (SUP) activities.

While the State seeks to monetize its presence in the economic sector, it seems that the authorities have already found a very promising niche. This is e-commerce. The aim is to make Barid Al Maghrib a leading e-commerce operator. The latter has shown insolent growth since the start of the pandemic and the health restrictions that followed. So the authorities have smelled a good deal and are starting to think big for the public sector’s messaging arm. In this sense, the Ministry of Industry and Commerce announces a new bill that governs the courier sector. The aim is to reorganize the general framework of express mail activities and the universal postal service (SUP) internationally defined as an offer of postal services of a certain quality provided on a permanent basis. The other axis of the new public strategy consists of supporting the public operator. Specifically, it is about supporting the Barid Al Maghrib Group in its strategic projects to support the development of the e-commerce sector. Thus, a new subsidiary will be created for the group, called “Chrono diali”. The envisaged measures also concern the industrialization of packaging processing and the development of logistics, transport and storage.

New program contract

The managers thus intend to support the Barid Al Maghrib Group in its transformation and repositioning through its strategic projects aimed at the diversification of postal and express mail services with the stated objective of making the public operator an essential player in e-commerce. To this end, the competent authorities will draw up and sign a new program contract between the State, on the one hand, and the Barid Al Maghrib Group, on the other, for the period 2023-2025. It will also involve developing and executing a development plan for the group over the next three years. Furthermore, the Ministry of Industry and Commerce announces the creation and gradual generalization of an e-commerce platform aimed at artisans within the scope of the “Tassdir Sahel” project. Finally, those responsible intend to implement the twinning project with the European Union (EU). Indeed, the year 2022 was marked by the signing of a contract between the Ministry of Industry and Commerce and the EU, which specifically aims to support and create an observatory for the messaging and mail market, support for the creation of a postal intermediary and finally, the strengthening of institutional capacities for the organization of the courier sector. These measures therefore aim to increase the quality of postal services across the country and better regulate the e-commerce domain with the probable birth of a public giant in this area.

Online sales explosion

According to the Center monétique interbancaire (CMI), e-commerce activity maintained a strong upward trend. The results obtained in the first half show a 36% increase in payment transactions via the Internet. The CMI lists 12.8 million online payment transactions using Moroccan and foreign bank cards for this purpose. These transactions refer to a value of 4.6 billion dirhams, 21.3% more than in the same period of the previous year. “The activity remains very strongly dominated by Moroccan cards with 96.2% in number of transactions and 92.6% in value”, observes the CMI. Indeed, 12.3 million online payments were made by Moroccan cards against 9.1 million transactions in the previous year, thus marking an increase of 35.3%. These operations covered MAD 4.2 billion (+17.6%) against MAD 3.6 billion in the same period of the previous year.

african market

The first edition of the African e-commerce fair “E-Markets Expo” took place in Agadir. According to the organizers, the “E-Markets Expo” is the first e-commerce fair covering the whole of Africa with the aim of creating a meeting space for leaders of e-commerce projects and Moroccan, African and international companies belonging to different business sectors. This event is part of the digital transition policy, creation of new jobs for young people and support for start-ups and young entrepreneurs. This show is organized in the form of exhibitions by project leaders, face-to-face and remote conferences. It is marked by the presence of teachers specialized in the field of e-commerce, as well as various courses related to e-commerce and digital marketing.

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