The best places to buy wine

Nothing predisposed the wine to be sold on the Internet. On the contrary: “Fragile, heavy and expensive, it is a product that is not very suitable for e-commerce and delivery”, emphasizes Matteo Neri, author of the research Le E-commerce de vin in search of profitability for the winery Estudos Xerfi. However, the average growth rate of this market was 30% per year between 2014 and 2021. And this in a context where total wine sales fell by 15% in value in the same period! The confinement of the Covid-19 period was a roadster-style accelerator. In 2021, 46% of French people bought wine online.

In 2022, this percentage did not return to the pre-pandemic level: 41% compared to 31% in 2019, points out the SoWine/Dynata 2022 barometer. New habits, mainly among young people and wine lovers, were acquired. Also according to the research institute Xerfi, in 2021, this market reached, including movement, 750 million euros or 9.7% of the wine market as a whole! The institute foresees “a growth of 10% per year on average to reach 1.1 billion euros in 2025”.

Virtual sommelier, rare wines, primeurs…

Three economic models coexist in this market. First, that of the producer-distributor, the winemaker who sells directly on his website. Then, the reseller intermediary, that is, the wine merchant who buys the wine and resells it, making a margin along the way. Finally, market place operators, who connect producers and buyers and are paid on a commission basis.

In all, more than 500 actors want to share this cake and the competition is fierce. In addition to the imperatives of reliability and speed of delivery, several strategies exist to excel. The first is the use of WineTech, to develop assistance – for example with a virtual sommelier, or chatbot (a software agent that dialogues with the user) – to design a high-performance mobile application, to improve the quality of service and eliminate all barriers to purchase. Second way: propose a premium offer thanks, in particular, to allocations of rare wines. Third way: expanding the offer to distillates and beer, which has become the favorite drink of the French. Finally, develop the commercialization of noble wines; this favors the profitability of the sites: the buyer pays and it is only delivered eighteen months later.

100% dedicated to wine

For this research, we selected twenty sites. We excluded those from large retailers, general marketplaces (Amazon, Cdiscount, etc.), entry-level wine sites, general private sales sites (Veepee, etc.), as well as subscription wine offerings such as boxed, which we tested in May past (see La RVF n° 660).

The twenty selected sites are sites dedicated to wine that target an audience of enlightened amateurs, connoisseurs, even experts, and allow them to deepen their knowledge about wines. We’ve classified them into two categories: general sites and enthusiast sites. Each time, to test the quality of delivery, we order a bottle, or a box when the site does not allow unit sales. Result: no break and the announced deadlines, from 24 hours to five days, are maintained. Wine quality, pluses and minuses site by site, you’ll know everything. At your clicks!

The best places to buy wine

general websites

They offer a very wide range of quality, with beautiful labels from the great wine regions, a very serious service and regularly beautiful nuggets. The mondovino tour is just a click away!

A top offer
9,500 references – 200 French denominations and 15 foreign countries – Shipping costs: minimum €25, free from €300

In business since 1997, Millésima is a must. Born into the world of the Bernard family, it comes from the eponymous wine merchant founded in 1983 by Patrick Bernard under the name of Vins des Grands Vignobles. It is now presided over by his son Fabrice. This year, Millésima expects to earn 67 million and has 85,000 customers in 120 countries. Two and a half million bottles are stored in the house’s cellars, including an impressive collection of large formats (approximately 12,500 double-magnums, jeroboams, imperials) and an exquisite selection of primeurs. The service is qualitative and top-of-the-range, the advisors competent and accessible over the phone. The discounts offered (- 33% from three boxes, – 40% on the second box of the same wine) are interesting for group purchases.

  • Good points:
    – Possibility of composing a variegated box
    – Many old vintages available
    – A magnificent collection of large formats
  • Negative point:
    – No single sale except for expensive bottles

Italian wines… but not only
12,000 references – 360 French denominations and 17 countries – presented – Shipping costs: €9.95, free on purchases of €149

Created in 2013, Tannico has experienced considerable growth, especially since the acquisition, in 2020, of 49% of its capital by the Campari group. Active in France since 2021, Tannico also controls Its extensive offer is qualitative, with more than 500 rare wines: Jacques Selosse and Salon champagnes, Armand Rousseau, Coche-Dury, Tenuta dell’Ornellaia, etc. The wines are stored near Milan in a temperature-controlled warehouse with over 500,000 bottles. On the website, the “Natural wines and philosophies” tab, quite practical, goes beyond organic and biodynamic to list aging in amphoras, vegan wines, macerated wines and “natural” cuvées. Tannico emphasizes grape varieties over appellations.

  • Good points:
    – A very attractive offer of Italian wines
    – Rare wines available
  • Negative point:
    – Navigation is a bit tiring

great spanish selection
2,000 references – 300 denominations and 21 countries shown – Shipping costs: 6.90€, free from 120€

This Spanish site belongs to Drinks & Co, the market behind which the Pernod Ricard group is located. As usually happens on this type of site, the offer is very wide and uneven. Fans of Spanish wines will be delighted, those of foreign vineyards too, but if you’re looking for great French labels and nuggets, you might be disappointed. The site’s ergonomics are simple and efficient with three tabs: private sales, wines and spirits. The search engine lets you know immediately if the wine you are looking for is on the site. The quality/price selection and organic entry are significant; however, there is no vintage filter. The €10 reduction is granted on the first order.

  • Good points:
    – Good offer of Spanish and foreign wines
    – Navigation is simple and pleasant
  • Negative points:
    – No vintage filter
    – Some French nuggets

Closed 19
Enter the universe of the LVMH group
300 references – 6 denominations and 6 foreign countries – Shipping costs: 8€, free on purchases of 150€

Here, you enter the cozy and luxurious universe of the LVMH group (Louis Vuitton Moët Hennessy). Dom Pérignon, Armand de Brignac, Krug, Ruinart champagnes, Bordeaux and Burgundy grands crus (Yquem, Cheval Blanc, Clos des Lambrays) and cognacs (Hennessy Paradis)… If you’re a label drinker on a budget, Clos 19 is for you! The ergonomics of the site are elegant and efficient. We also recommend this address to anyone who wants to please their friends: limited editions, personalization of boxes… it has everything to make really nice gifts. The site also offers accessories such as trays, champagne buckets, Riedel flutes, etc.

  • Good points:
    – Large labels gathered at the same address
    – Gift ideas for wine-loving friends
    – Low shipping costs
  • Negative points:
    – Out of stock reports
    – By email, customer service did not respond to us

avenue of wines
Follow the leader !
3,500 references – 200 French denominations – Shipping costs: €9.90, free on purchases of €250

Founded in 2011 by Julien Guinand, who came from the world of “technology” and IT, Avenue des Vins is a marketplace that does not want to replace sommeliers with artificial intelligence. In the offices, sommeliers taste the wines and give purchase tips over the phone. Thematic selections are there to guide you, as are those of Dominique Laporte, Best Sommelier in France 2004. If the big houses are absent, you can discover beautiful bottles here, thanks to an easy-to-use search engine and filters. Note that the organic, “natural” or vegan offer is quite extensive. Avenue des Vins has just added spirits to its offer.

  • Good points:
    – The choice of Dominique Laporte
    – Guide me guide is very practical
  • Negative point:
    – No foreign wines or one-time purchases

1 day 1 wine
big private sales
996 references – 330 denominations and 34 foreign countries – Shipping costs: minimum €7.90, free on purchases of €250

Owned since 2018 by the Castéja family, owners of the Batailley, Lynch-Moussas and Trotte Vieille castles and wine merchants (Grands Vins de Gironde, A. De Luze, Mälher-Besse), 1Jour1Vin offers a very pleasant eclectic offer, in the form of a multitude of private sales (Clos des Fées, Mas de Daumas Gassac, Domaine Pellé, Yves Leccia, etc.) which can be accessed by creating an account. You can easily orient yourself thanks to the three tabs: Private Sales, Bordeaux Winery, Selections. The bottles are stored in the cellars of the properties until the start of the sale, then at Dartess logistics in Blanquefort in Gironde. A selection of organic wines is permanently featured.

  • Good points:
    – The clarity of the presentation of private sales
    – Many qualitative and accessible domains
  • Negative point:
    – You have to go to the website or open your emails every day to not miss a sale

Find the other 14 best sites to buy wine in La Revue du vin de France from December to January. If you are not a subscriber, subscribe to view the magazine and our online archives.

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