“Youngstar Academy”: Apprentices take over a shop in…

Manor AG

Geneva (others)

“Super beneficial”, “awesome”, “stylish!”: these are the qualifiers used by Manor apprentices about an extraordinary training experience they participate in: the “Youngstar Academy”. During the month of November, Manor Genève thus entrusted “the keys” and the entire management of a boutique in the Geneva department store to its sales apprentices, following the codes of a famous television program, offering them a rich and rigorous support through targeted training and a final trophy challenge.

After going through a casting as if it were a show, four apprentices in their first year of apprenticeship, aged between 17 and 23, arrive this year to take on the challenge within Manor Geneva of fully managing the “Young Fashion”, which represents a sales area of ​​more than 500 m2 and offers more than fifteen brands that specifically meet the expectations of a young public. Last year, the same concept was implemented, but with second and fourth year apprentices.

“Apprentices represent the present and future of our company, which is why it is essential to invest in the younger generations. They are trained with full and complete missions, based on the principle of “learning by doing”, their potential and implementing it to succeed “, underlines Selim Arcan, store manager at Manor Geneva.

A competition that leads to emulation: each week, a ranking is established based on the young people’s evaluations according to the rich and varied missions carried out. They thus develop their skills while gaining self-confidence, whether in the field of logistics, managing stocks of goods, or in the field of monitoring boxes and invoicing, but also in visual merchandising. with the development of the commercial area. For success, the “director”, Rosa Chabloz, Sales Manager, and a dozen managers from various departments in the store advise and act as coaches. A word of order: always serve the customer in the best possible way.

Christian, one of four Youngstars whose enthusiasm is palpable every day, as is that of his peers, gives us his impressions in between: “Manor has invested in us and it is a great privilege, we feel valued, we see that they trust us. It is an incredible opportunity to manage the store from A to Z. I will return to my day-to-day life with many new skills and first line.”

In this sense, the objective of the program is not only to develop entrepreneurship in apprentices, but also to strengthen team spirit and self-confidence. It is also an incredible training experience for all the actors and actresses in this project, apprentices as well as trainers, who will return to their respective sectors, on the one hand with in-depth knowledge of managing commercial activity for young people, and on the other hand with an in-depth experience carried out with Gen Z coaches.

Call for applications: Throughout Switzerland, Manor recruits apprentices and offers them varied and motivating tasks. Interested in joining around 200 dynamic and motivated young people, whether in sales, visual mechandising (3D polydesign), logistics, IT or mediamatics or administration/purchases and commercial management (company employee)? Visit the careers website https://careers.manor.ch/fr/travailler-chez-manor/apprentis for more information and apply directly!

About Manor

The largest group of department stores in Switzerland welcomes its customers to the most attractive places in the country and thus contributes to the liveliness of Swiss cities. At the same time, the company follows an omnichannel strategy (using and linking stationary websites and online stores) and also operates an online marketplace for selected suppliers and brand partners at manor.ch. Manor AG, based in Basel, is represented in all regions of the country. The company employs approximately 8,000 people and currently trains 200 students. The Manor Group consists of 59 Manor department stores, 27 Manor Food supermarkets and 23 Manora restaurants. In total, Manor markets over one million items from approximately 2,800 vendors worldwide. This includes approximately 700 local producers who supply Manor Food Markets with seasonal, local produce.


Manor is present on social media, as well as TikTok! https://www.tiktok.com/@manor


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