the advent of digital revolution offered new digital opportunities to companies and gave new importance to the Digital marketing🇧🇷 E-reputation is increasingly decisive for the notoriety of a company or franchising network and will have a direct impact on the service provided at offline and online points of sale…
To position itself well on the web, a company must therefore implement effective natural referencing strategies. Creating websites, setting up an online store or even redesigning the editorial line on social networks are relevant elements for a web marketing Successful.
However, if there are many usable digital levers, one of them has become essential. Formerly called Google My Business, the Google Business Profile business listing it is now an essential part of any self-respecting digital marketing strategy.
What is Google Business Profile?
at the time or local seo plays an increasingly important role for a company’s web presence, brands compete for ways to appear on the first page of Google search results, by far the most used. Website creation, social media pages, content optimization… However, the most effective tool to increase your electronic reputation is without context the Google Business Profile index card.
The former Google My Business is a free tool that gives a company or franchising network the possibility of having a professional profile online for each of its points of sale. The creation of a google profile allows a brand to better position itself in the Google search engine. It is also a way to benefit from several additional services offered by Google, and directly linked to the business listing, starting with the tool Google Maps🇧🇷
Thanks to Google Business Profile, an Internet user can now obtain all the essential information in a single click to take him to his point of sale, be it physical (following a logic of web-to-store) or digital. A Google My Business listing gives you access to many elements that can help convert a prospect into a customer, starting with:
- A postal address and an email address for your point of sale;
- A phone number to get in touch with you easily;
- The opening hours of your physical store;
- Your company’s field of activity, and the products and services it offers;
- Images and photos of your company, your products or your teams, which will capture the attention of Internet users (Google statistics show that business listings with a strong visual identity are much more likely to generate interest from potential customers).
It is important to remember to keep your GBP file up to date. Incorrect information would quickly lead to a downgrade of Google’s algorithm. So always remember to edit your Google account if you move or change your opening hours.
It is also possible to link your business listing to your own websites. create a website for the occasion can be very beneficial to you, if not already the case, in order to further introduce your products and services to an audience that is already interested enough to follow the link on your GBP list.
Why is the Google Business Profile essential?
To generate traffic, you need to find potential customers where they are. But with millions of daily users, search engine Internet are now the primary means of connecting Internet users to nearby companies, products and services – and Google is number one. I’algorithm local referencing is an essential factor for companies that want to increase their e-reputation.
This is even more true in the case of geolocated searches, which will often be the prerequisite for a visit to the store. we are talking about ROPO (Research Online Purchase Offline) or web-to-store to designate this search and purchase process. To benefit from it, therefore, it is essential to be very present online.
That’s why it’s essential for a company to create its Google Business Profile, especially to improve its local SEO and its positioning in the local pack. When consulting a Google My Business listing, the visitor will have easy access to:
- On behalf of the company;
- On its average rating and number of customer reviews;
- Your field of activity;
- To your email and postal address;
- To your phone number;
- During your opening hours;
- A link to the website (if any);
- A button to create route on Google Maps.
GBP is, therefore, a good way to attract customers close to your business, and that with limited efforts and investments, betting on local SEO, less competitive than “Classic” SEO (or small businesses are struggling to emerge from competition from big brands and websites e-commerce Online sales).
The ability of a Google Business Profile page to improve the awareness of a business or franchise makes this digital tool a critical asset for a business. It’s both a way to generate traffic on the catchment area of your points of sale, and also of a lever making it possible to highlight your website on the Internet, as it will attract internet users interested in your products or services.
Your Google SEO listing is not only a local SEO tool but also a lever to make your other content stand out and thus serve as a showcase to cultivate your brand image and improve the customer communication🇧🇷
Simple and free, Google Business Profile is therefore the ideal solution to improve your local referencing and thus generate more traffic at the point of sale. While this is just one element of your digital strategy, it’s potentially the most important. Fortunately, you don’t have to be an expert to create your Google Business account. Following a step-by-step guide shouldn’t be too difficult.
However, you can turn to a specialist web agency if you want to further optimize your Google Business Profile and improve your overall digital strategy.