It’s the first Sunday of Black Friday and Amazon is still going strong. Number one in e-commerce in France is followed by Cdiscount and Fnac, who are also very entrepreneurial. We’ve listed the best deals to take advantage of this Sunday.
We are not mistaken: Amazon bet the entire end of the year on this Black Friday. The US Merchant boasts impressive pricing on premium references and unprecedented flexibility to shop with complete peace of mind. Cdiscount is also doing very well and the Fnac Darty group is close behind. We’ve compiled the best deals for this Sunday.
In previous editions of Black Friday, Amazon operated very differently this year. At the time, Black Friday took place over a long weekend and was a succession of lightning sales lasting a few hours. Today, the situation is very different, as its operation is spread over a total of 10 days. That is, from the 18th to the 28th of November, there are bargains.
In addition, Amazon also abandoned the concept of flash sales in France. The French are much less diligent than the Americans in this type of promotion. So he decided to take it all off on the first day of the operation. Then you have the ultimate Black Friday deals through Monday, November 28th. They won’t budge and Amazon is even committed to an unprecedented pledge.
This promise is to guarantee you the best price from day one. This means that if you buy a Microsoft Surface Pro 8 tablet today for 799 euros, you will be guaranteed to have the best price of all these 10 days. If Amazon lowers that price by Nov. 28, it will refund the difference. That said, it clearly has no plans to change its pricing, so the promise is obvious.
Amazon’s Strong Arguments
This flexibility in guaranteed pricing is a strong commitment from France’s leading e-merchant. It’s also that he wants to educate people about a new way of working where the Black Friday deals are the same throughout. This will encourage them not to wait until the last minute to get equipped and make their Christmas presents. You can also take advantage of this Sunday, as the best price is guaranteed for you with full transparency.
There’s only one risk in waiting with time, and it’s a shame you won’t get a better price: the risk of out-of-stocks. Since Black Friday began, all e-merchants have faced shortages. This is the case with the Amazon platform on the iPhone 14 Pro Max, Cdiscount on LG OLED televisions, etc. So you have to be careful not to miss out on good deals.
If you’re wondering why Black Friday on Amazon is so popular, it’s for several reasons. The proximity of Christmas is one of them, but it is not the only one. The catalog of discounted products during this operation is more premium. In technology, we find brands like Apple that arouse public enthusiasm. Outside of Black Friday, you won’t see them at a discount.
According to the latest Fevad studies, two-thirds of French people intend to shop on Black Friday. More than half of these people will focus on the internet and Amazon seems to be the winner of this evolution. It must be said that it was he who exported the concept to France from its home country. He is logically the big favorite in this operation.
Discover deals on Amazon
It is also he who has the advantage of having more power with brands. With that market share, he can lower prices even further to offer his customers the best discounts. Black Friday isn’t just for Prime customers like Prime Day is. Anyone in France can take advantage of the offers across the site and unconditionally.
Black Friday happens before Christmas
As we said, Black Friday is lucky to be a few weeks away from Christmas. It was then that the French began to give gifts. Still according to a study by Fevad, 43% of French people will take advantage of Black Friday to contribute with their end-of-year gifts. And they are right, as prices are significantly lower back then.
Amazon was able to find the right compromise between the covered products and the discount. Admittedly, we won’t find an 80% discount on Apple’s latest MacBook, but we will have a significant enough discount to please. On slightly less popular brands and there may be an 80% discount. Keep in mind that traders cannot sell at a loss outside of winter and summer sales.
The last point we want to highlight for this Black Friday on Amazon is that the cyber merchant gives you time to pick up and return your purchases even after Christmas. Cdiscount is also embracing the same flexibility, which avoids the hassle of reselling Christmas gifts. Amazon and Cdiscount will take it from you and refund the full amount.
In the small compilation of deals we’ve made above, there are discounts on all the major e-commerce sites. Some even refer directly to brand websites, as is the case with Dyson or Samsung. Everyone participates in this great celebration of international trade and Black Friday still has a bright future ahead of it. At a time when inflation is galloping, it’s the right way to limit the cost of your Christmas presents while making people happy.
To discover Black Friday is happening here:
Discover deals on Amazon
What you need to know about our good plans
This content is brought to you by the experts at JDG.
The editorial team did not participate in its production. It is possible that this publication contains an affiliate link: the e-merchant can then pay us a commission (for you, nothing changes). Prices mentioned in this article are subject to change.