Several years ago, e-commerce sites exploded onto the web. Products and services coexist and competition is fierce. So how do you get out of the online sales game as a new entrepreneur?
Creating an online store requires implementing an effective marketing strategy. For this, several axes must be perfected to guarantee success in this adventure that can be dangerous for a new entrepreneur🇧🇷 Whether you start with an online sales CMS or go through a marketplace, you’ll have to put the odds on your side to crown your project with success. In fact, since the crisis of the covid, online sales sites are constantly growing and customer demand is growing. To stand out from your competitors and online sales successhere are the tips to apply.
1. Define your target
Before embarking on creating an online store, it’s important to know who you’re talking to. To be successful in online sales, it is essential that what you offer meets the expectations of your customers. Therefore, you will have to start with a market study. Identify your needs targetfind answers to their needs, optimize their offer, identify their habits, but also the means they use to find what they need.
Once this step is completed, you can make yourself known to your target. To do this, it will be necessary to multiply the promotional channels and don’t hesitate to play the proximity card to bond with your customers.
2. Offer quality products
This is obvious! beyond all marketing and communication strategies that you can put into practice, the quality of the products is fundamental. In fact, if you base your activity on sales and neglect quality, you run the risk of failing ine-commerce🇧🇷 You should know that one Online sales can generate a lot of comments and that the sharing of experiences of your customers can have huge repercussions on your reputation and, in turn, your volume of business🇧🇷
3. Create an effective online sales website
from your project e-commerce website The entire success of your online store project depends on it. This step must be entrusted to professionals who will be able to create an ergonomic, aesthetic, efficient and responsive website. In fact, most consumers use their smartphones or tablets to carry out online shopping🇧🇷 Usability is also important. In fact, customers quickly lose patience with a site that loads slowly or whose pages are not hierarchical.
Another piece of advice and not least, your content must be relevant and your website must be regularly stocked with articles to generate traffic🇧🇷 In addition to the products you sell, it may be interesting for potential customers to have access to tips and tricks🇧🇷 The more visitors you retain to your site, the more likely they are toincrease your sales🇧🇷 Good content is also an asset from the point of view of the SEO referencingwhich guarantees you a good position in the search engines.
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4. Pay attention to the presentation of your packaging
When your customer is seduced by your products and decides to confirm their purchase, they have high expectations. It is his duty not to disappoint you and, above all, to respect your commitments. This means choosing a delivery service who is reliable, professional and qualified, but also in choosing packing🇧🇷 In fact, you can choose to send your products in fairly common packaging, but you can also bet on sophistication.
Your customers’ shopping experience is a whole. Since arriving at your online shopping website until the order is received, everything must be handled. The ideal is, therefore, to use a packaging supplier that offers a solution “one stop shop”🇧🇷 This will allow diversifying the types of packaging depending on the product to be shipped. From the bag to the sachet through the gift box, the bag, coated bags, a wide choice of packaging is possible, in different sizes and colors, the Raja.fr website offers all this and much more. You can also choose to customize them to further enhance your customers. All of these help make your brand unique and set you apart from your competitors.
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5. Explore the potential of social networks
To drive traffic to your e-commerce website, social media is incredibly powerful. They allow you to create and maintain a strong connection with your customers, but also to improve your offer taking into account the to notice of these. Social networks are also a good way to make yourself known to as many people as possible. Don’t hesitate to deploy on all platforms and even use your personal social networks to get to know you even more. In fact, often the first circle of customers for new entrepreneurs composed of relatives. So enjoy!
6. Diversify your promotional methods
When you start selling online, you have to think a little bit more to attract potential customers to your website. Now is the time to offer promotions in order to encourage discovery of their products and createimpulse buying in customers. Subsequently, to keep their interest, you will need to rely on an effective commercial approach. This includes, in particular, support from a Customer service who is responsive and professional. Each of your customers should feel unique. In this way, he will tend to recommend you to the people around him and to come back to you, as this feeling of being valued is very strong.
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7. Focus on advertising
To make money, you must be willing to spend it first. If you’re new to online sales, you’ll need to invest in advertising to make yourself known. This concerns both online paid advertising and Google Ads🇧🇷 Facebook🇧🇷 Instagram or pinterest just for your Communication🇧🇷 To draw attention to your activity, you’ll have to get physically close to your target. Do not hesitate to distribute flyers, send emails, advertise in the press or even think of goodies that are always a good tip to expand your notoriety and make it known to as many people as possible.
8. Work on the presentation and description of your products
Just as you wouldn’t pay attention to poorly stocked products in a supermarket, your customers won’t waste time trying to decipher what you offer them in your store. Online store🇧🇷 Therefore, it is necessary to take scrupulous care to highlight your possessions and take care of the description of your products🇧🇷 This implies, therefore, that it will be necessary to use photos that are aesthetic, because the customer is attracted above all by the image. In large part, it’s what the customer sees that will encourage them to buy.
Regarding the product description, it is important that it be detailed. Sizes, dimensions, available colors, materials, weight and other information must be indicated in order to clearly guide the customer on what he is going to buy. This will also allow search engines to index your products when IF THE🇧🇷
SEE ALSO: Online sales: 4 ideas to create a profitable e-commerce
9. Think about partnerships
More and more brands to appeal to bloggers to extend your influence🇧🇷 In effect, the network It’s a tactic that works well. Although you are in the best position to speak about yourself, a foreign opinion will always carry more weight. Therefore, you can attract bloggers whose content is related to your offer so they can test your products and talk about you. This will allow you to make yourself known in their community and increase your conversion rate.