French e-commerce in strong growth in the 3rd quarter of 2022

Internet sales approached 36 billion euros in 3th quarter of 2022. This is a +17% increase over the same period of 2021, mainly thanks to the sale of services. There were 560 million sales over these 3 months on the internet for a total turnover of 35.9 billion euros. These are products and services combined, representing a global increase of 8.8% in the number of online purchases. The balance is prepared by Fevad, the federation of distance sales.

Service sales soar thanks to travel

Product sales are still slightly behind (-2%), but services sales are up by +34%. The tourism and travel sectors are recovering after the Covid health crisis and are experiencing the most dynamic growth (+39%). The average value of a purchase amounted to €64 (+7.3%), reflecting the weight of inflation according to Fevad. Sales on marketplaces are growing (+5%) as well as on cell phones (+6%).

Product sales stabilize at the level of 2021, but with a slight drop of -2%

The sale of products over the internet is slowly recovering. It fell 15% in the first half of 2022, after the records recorded during the Covid health crisis. As of now, product e-commerce is stabilizing at its 2021 level, albeit with a slight -2% drop. The sale of products online, however, maintains a dynamic of structural growth, with an increase of almost +30% compared to 2019.

Apparel, furniture and home decor and beauty sales are stabilizing, while travel and leisure are still showing strong growth. Consumer products sales are in line with the general trend and have stabilized at the 2021 level at -2.4% compared to the same quarter of 2021. This trend affects several important sectors of e-commerce, namely fashion, decoration and beauty, which are back to a level close to that of 2021. Sales of electronic products, on the other hand, show a further -15% drop compared to 3th quarter of 2021 and that its level slightly exceeds that of 2019 (+3%).

Continued positive trend for travel and tourism

The travel and tourism sector, which had registered very strong growth in the previous quarter, maintained a positive trend of +28% compared to the 3rd quarter of 2021. It was driven by the return of the possibility to travel after the health crisis in A Covid accrued to the increase in the average value of each purchase.

The appeal of purchases on marketplaces is confirmed

The attractiveness of purchases on marketplaces is confirmed, with an increase of +5% in the marketplace index compared to the 3rd quarter of 2021, i.e., an increase greater than that registered by online sites. Compared to the 3rd quarter of 2019, this progression is even more spectacular with an increase of almost 23% in the space of 3 years. Likewise, mobile sales are increasing. Mobile sales increased +6% Q3 2021, driven by buoyant travel sales.

side 4th quarter of 2022, more than half of French people regularly buy their Christmas presents online. On the Black Friday side, deals and bargains are the main motivation for online shoppers. “I’m looking for good deals in times of crisis” is the 1st reason to participate in Blackfriday for 21% of intentional cybershoppers.

Cyber ​​shoppers want to take advantage of Blackfriday

Overall, 70% of Internet shoppers intend to take advantage of Blackfriday. Only 9% “definitely not” according to a Harris Interactive survey presented at the Fevad press conference. The average Christmas budget is €404 this year and 73% of online shoppers plan to do their Christmas shopping online this year. Significantly, second-hand products are expected in large quantities under the tree because 1 in 2 Internet users (49%) declare themselves ready to offer one or more second-hand gifts at Christmas.

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