Created in 2016 by Fred Roumat and Jérôme Cami, Wanteed now has 28 employees in Bordeaux, Nantes, Paris and Lyon. It claims one million browser extensions installed and used each month. This extension allows identifying and applying the best promotional code available when the Internet user is about to validate his shopping cart on an e-commerce site. “This is a phase where the transaction abandonment rate can be high, even more so if you have to search and test promotional codes on different third-party websites for a quarter of an hour. the buyer and the seller”, explains to La Tribune presents Fred Roumat, advancing the figure of 40 million promotional codes listed each month on the platform. These are provided by Wanteeed and the user community. And in times of galloping inflation, there are no small savings, as demonstrated by the number of players present in the promotions and cashback market, this form of rebate that corresponds to a refund in euros by a retailer for an online purchase made on its website . In addition to Wanteeed, there are also iGraal, Poulpeo, Widilo or ebuyclub.
On the Wanteeed side, the use of the extension is 100% free for individuals, as the company from Bordeaux has chosen to be remunerated exclusively in BtoB with its partner brands.
“Since 2016, our only economic model is the commissions we receive in the cashback tool offered by our 2,000 partner brands and deposited in the Wanteed kitty. our million users who are relatively young. It is, therefore, a very volatile and very popular public among brands”, explains Fred Roumat to La Tribune.
Through this refund tool, Wanteeed allows over 100,000 unique transactions per month. Thanks to this source of income and “the sale of promotional space for brands without segmentation”, says the businessman “a few million euros in turnover in 2022” and an activity that grows +25% compared to 2021. Since its creation six years ago, it is on this unique and profitable model that the company has based its growth. “We prefer profitability to raising funds. This guarantees our independence in relation to our partners”, points to the leader.
The big shift to mobile
For historical and technical reasons, the Wanteeed extension was previously only available on desktop browsers. A real disadvantage, although smartphone use for e-commerce is growing and already accounts for around half of traffic and transactions. “We’ve been asking for this for a long time, but it wasn’t technically simple. But I have great news, Wanteed will finally be available on Android on November 21st!”, announces Fred Roumat, who obviously has his eyes on Black Friday on November 25th. “For us it is a very big moment of activity, so we had to be ready in time for this small revolution”, smiles the co-founder. The release on iOS is also expected soon.
Another novelty, the extension will soon include a public price comparator on the various e-commerce platforms and arrow options for partner brands. With what to calmly consider the year 2023 “about fifteen recruits in the pipes”🇧🇷
What about personal data?
There remains the question of the use of users’ personal data, which is inherently sensitive when it comes to free digital tools. “If it’s free, you are the product”, we used to say. But Fred Roumat guarantees to give all the guarantees in this matter:
“Internally, we use aggregated and anonymized data for the purpose of analyzing the service, behaviors or trends. Externally, Wanteeed does not share any data with third parties and is obviously never resold, this is part of our ethics. We are a French company, not owned to any major group, and therefore the company never uses data collected under Wanteeed for other activities.”