With the explosion in the number of online businesses over the last decade, many web marketing techniques have become popular, not only among entrepreneurs, but also among the Internet users to whom they are applied!
Let’s take an example: offering a free product to capture emails.
This technique is very popular: a huge number of bloggers use it.
But why they offer an e-book, training or something similar “for free” has become an open secret…
Almost everyone already knows that the goal is to retrieve email addresses in exchange, in order to promote content (free and paid) or services behind it.
You don’t need to be a webmarketing connoisseur to know this technique!
And this is one example among many others…
Suddenly, one wonders if, in the end, all these widely known and used webmarketing techniques would not have lost their effectiveness?
And above all: should we still use the various web marketing techniques at our disposal (at the risk of sounding like a bad rug dealer)!?
Why Web Marketing Techniques Always Work!
Let’s go back to the free email capture product example…
This technique has been used since the emergence of professional blogs on the net.
And even today, it is used everywhere!
The reason ?
It works !
It may be well known, even among Internet users, but that doesn’t affect its effectiveness.
It’s exactly like the 9.99 prices…
For years, everyone understood why companies, stores and supermarkets prefer to withdraw a penny instead of offering a round price.
But it works!
Certainly because we can know the gimmick, it still has its effect on an emotional level.
Likewise, when an Internet user has the opportunity to download free content that helps (or at least promises to help) solve his problem, he is ready to provide his email to download!
Even knowing that the goal is to promote us behind it, it’s hard to resist the urge to get something for free – at least when we see some value in it.
The choice is emotional.
This is also the case with so-called “scarcity” techniques.
When I see an “exclusive offer” with a countdown or a limited number, I know it’s a technique to encourage me to complete the purchase.
However, if the offer interests me, I will still feel the urge to act right away.
Although I know the technique by heart, it continues to influence me emotionally.
And the same goes for a multitude of other marketing techniques: since they work on an emotional level, they work (at least to some extent), even if you know them!
It’s actually quite simple…
Marketing uses undergo a kind of natural selection over time
If one technique no longer works, or works less than another, it eventually disappears!
It ends up being abandoned or replaced.
So: if a technique is still widely used today, however old or popular it may be, it is most likely because it is still effective!
However, it is true that when a technique ceases to be innovative, it becomes less effective.
As it democratizes, people develop a better “resistance” to its influence – unless it is REALLY applied very well.
But as a general rule, popular web marketing techniques are effective!
And it is precisely because they are effective that they are popular.
Where Internet Marketing Has Changed
That said, amateurism is no longer tolerated today.
Meaning, even 10 years ago, you could completely rush your marketing or use techniques completely out of the blue, you still had a good chance of making sales.
Sometimes even a lot!
However, today your marketing must be of good quality if you want to be successful on the internet.
For example: you could make a lot of sales just by putting a few pages online to present your product…
Whereas today you have to make well-developed sales funnels to have a correct conversion rate.
But on the other hand, today you also have a ton of tools at your disposal to improve your marketing.
Looking around a bit, you’ll see that there’s no shortage of web marketing software used to create sales funnels!
And they allow you to set up effective funnels in record time.
Whereas a few years ago it was a hassle; you had to nest a lot of plug-ins together (and cross your fingers that one of them didn’t bother the others…).
The same goes for the Timers (countdown) on your sales page.
Today, with software like Thrive Ultimatum or Deadline Funnel, you can add a Timer to your sales page in minutes to add a touch of scarcity and a sense of urgency to your offer.
And it works REALLY well!
You can increase your conversion rate with just this little technique.
So today you MUST have much better quality marketing…
But you have NO excuse for not marketing better, given all the tools available to you.
In conclusion: web marketing techniques work and…
Yes, marketing techniques are always effective!
And I go even further…
You can’t do without it!
You need to use a lot of them if you want to acquire new customers and make your mark with your online business.
The more you use, provided, of course, they are relevant for your business What if they are Good used, the more you increase your chances of generating more sales – and better, of course!
Many budding entrepreneurs imagine that they can rush their marketing because their product and/or service is excellent according to them…
This is a BIG mistake!
It’s not the quality of your product or service that determines your success, but the desire you give your potential customers to order them!
And what is marketing if not making people want to buy?
It’s your job to make your prospects want to take action.
That’s what web marketing techniques are for.
And with (always) great efficiency when well used!
About the author
Richard Louet : entrepreneur since 2013 and always passionate about the Internet, I support men and women in the success of their web project.
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