Every year, Black Friday attracts millions of French people to shopping sites. This edition is even more expected with inflation hitting the wallet. While the operation begins on Friday morning, offers are already underway this Thursday. We’ve put together a list to lay the groundwork for you in the best possible way.
Black Friday and Amazon are closely linked: the merchant was the one who helped export the commercial operation beyond American borders. In France, this event has been part of the landscape for almost ten years. It also took over more local operations, like sales or French Days. These were invented as a response to Black Friday.
Black Friday still has an advantage that the others do not: it is a critical moment when consumption is high. In the second half of November, the French take the opportunity to do their Christmas shopping. Now is the perfect time to offer discounts and further increase sales volume.
Why play on Black Friday?
Black Friday is an operation that was invented a long time ago, in the United States. This is always done for 24 hours, the day after Thanksgiving. Logically, therefore, it is on the last Friday of the month that the event is held in the United States. In France, cyber traders extend the pleasure, as Black Friday lasts for almost two weeks. It’s a real comfort.
The French don’t like the rush, nor the pressure of lightning sales in just 24 hours. It is for this reason that e-merchants such as Amazon, Cdiscount or Fnac leave a longer period to their community. Starting Friday, November 18th, you’ll get absolutely every Black Friday deal that will be online. There will be a few more flash sales, but most of the deals will be available.
Starting this Thursday, Black Friday on Amazon has taken another turn. The e-commerce giant has started revealing nuggets on thousands of products, including its own brands. So you can save money on all devices equipped with the Alexa voice assistant (including Echo speakers). In technology, there are also discounts on the latest iPhone 14 Pro or MacBook Air.
See deals on Amazon
Black Friday at Amazon and Cdiscount isn’t limited to high tech. You might see discounts on furniture, decor, sports or beauty accessories, or even toys. If the event gained such a scale, it is because it meets the expectations of the French. It’s a real chance, although the end of year celebrations are about a month away.
Compared to shopping without a discount, you can easily save 30% on Black Friday at Amazon. Sometimes, you can go even further with discounts of up to 80% on certain references. Please note that merchants do not have the right to sell products at a loss. Discounts are therefore deducted directly from your margin. They lower prices on certain references to hope you buy other products at the standard price.
Amazon imposes its brand
During Black Friday, Amazon offers premium service to all its customers – even non-Prime customers. Indeed, the merchant offers to return their purchases made during the month of November until the end of January 2023. This allows people to buy Christmas gifts now, give them at Christmas and return them later. This is a way of not taking risks in these purchases.
Other merchants remain subject to legal obligations in this area: Black Friday is no exception, as they give you 14 days to change your mind. This implies that you will have to return them within two weeks if you don’t like them. This, therefore, does not allow you to do Christmas shopping without risk. That said, with the savings you can get on Black Friday, you won’t have to worry about reselling them.
This year, like last year, there will be a risk in the stock. Last year’s Black Friday at Amazon saw a lot of breakups happen even before the actual Friday. Amazon isn’t faking it, and it’s releasing all of its deals on Friday, November 18th. You won’t find anything better later unless there are flash sales. But almost all deals are available about 10 days before the real Black Friday.
Rather than wait and watch supplies dwindle, it’s best to take control as soon as possible and secure the gifts you want to give. Whether it’s for you or those around you, it’s time to save. Black Friday on Amazon, however, sees strong resistance from all French gamers who are also very active. Direct brands are also developing in this operation.
In our list above of this Thursday’s bargains, you can see that Black Friday isn’t just about Amazon. There are live brands that are eyeing their customers with specific offers on their website. It’s a good way to capture them directly, without going through an e-commerce platform. We have included in the above list all the players that have attractive offers that you might like. Here, too, there is an inventory dimension to keep in mind.
To discover Black Friday this Thursday, it’s here:
See deals on Amazon