The Web, which will soon be flooded with AI-generated content, could undermine the hegemony of the Google search engine.
Emily Turrettini – journalist specializing in new technologies
While the web giant’s policy is censure content generated automatically using machine learning tools, in fact their algorithms are not capable of detecting content generated by advanced language models like GPT-3🇧🇷
These represent an important development and are at the origin of a great controversy in the world of web traffic, where dozens of search engine optimizers observe and analyze all the small changes made to Google’s algorithms, in order to be able to advise their clients on the best way to appear at the top of the search results.
Content produced by AI-powered writing software is on the rise, as companies whose websites depend on their Page Rank are increasingly using AI to write and optimize their content – to save time and save measures. In particular, e-commerce sites that offer articles on hundreds of products.
Even if Google tried to crack down on AI-generated websites, it would go against the grain of the evolution of new technologies and, above all, would find itself confronted with its own limits. Such software has become so powerful that it is almost impossible to distinguish text generated by an AI from text written by a human being.
In addition to the problem of positioning in search results, AI runs the risk of disrupting the very way we search for information. Tyler Cowen news agency reporter Bloomberg even predicts that in the future we will consult an AI instead of Google.
To illustrate these words, I ordered one of the best automatic writing software jasper.ai (powered by GPT-3) with the following prompt:
“Will AI text generators replace Google’s search engine?”
Among the many answers offered, I chose this one:
“There are several reasons why AI text generators could potentially replace Google’s search engine. Mainly because they are getting better and better at understanding and answering natural language queries. This means they can provide more accurate and relevant results than Google, which still relies heavily on keyword matching.
They can learn and improve over time. As they are exposed to more data, they can gradually improve their understanding of user intent and context.
It’s still too early to say for sure whether or not AI text generators will replace search engines. However, they are already starting to have an impact on the way people find and consume information online”.
The result is satisfactory, but an important point must be emphasized. Google queries itself for free (in exchange for our personal data), but Jasper, like most machine translation software, is a paid service. As an indication, your entry price Beginner to generate 35,000 words is $40 a month. So it won’t be for everyone.
In the meantime, here’s a list of 25 best AI writing tools in 2022 with your subscription option. They are English-focused – though Jasper is fluent in 26 languages thanks to integration with the DeepL machine translation tool.
For a language model intended to best interpreter in frenchyou can consult Cedille.aiof a start-up based on the EPFL Innovation Park campus.
Sources:Business Insider 🇧🇷 search engine diary 🇧🇷 While on Arrakis 🇧🇷 balance sheet
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