What is e-commerce live shopping: definition, origin, market

What is live shopping ecommerce? When was the concept born? How does it actually work? In which country is live e-commerce shopping most popular?

Definition: what is e-commerce live shopping?

Live e-commerce, more commonly known as live shopping, is an online shopping experience where shoppers can try on clothes, make purchases, and return items before purchasing them.

Live shopping or live shopping is a new digital marketing approach for e-merchants that makes live video marketing fully interactive. Through the integration of two-way communication and direct purchase, live shopping brings online shopping closer to the physical store shopping experience, breaks the purchase barrier and increases the conversion rate by up to 30%, according to estimates.

E-commerce, combined with live video streaming, creates a real-time shopping experience🇧🇷 An interactive experience that showcases shopper content and allows retailers to easily bring the in-store experience to life online. Instead of reading product descriptions and researching customer reviews, potential customers can now join a live video stream and discuss products in real time before making a purchase directly over the stream.

E-commerce live shopping is extremely popular in China

While live Internet shopping is gaining popularity in the United States, China is setting the standard. According to Coresight Research, live purchases in China would have exceeded 300 billion dollars in 2021. In light of the enormous success found in China, many American companies are asking themselves the same question: Is live shopping the future of e-commerce?

China is the undisputed leader in live online shopping. Ecommerce streaming on TikTok accounted for 28.2% of traffic in February 2021, compared to 24% in January. Bilibili, a Chinese video sharing website, recorded 12.4% of live stream consumption and 10.7% of traffic consumption.

Buying through live shopping has emerged as an attractive new approach to e-commerce during the COVID-19 pandemic. This sector would still experience an average growth of 76% worldwide from 2020 to 2021, according to Astound Commerce.

As the number of live shopping e-commerce software becomes more popular, live shopping is expected to become more and more relevant for all brands and retailers. In most cases, if you already have social networks and an online store, you can easily integrate additional features. If you’re getting into e-commerce, it’s a good idea to consider live shopping as part of your e-commerce strategy as soon as possible.

From traditional e-commerce in the 90s to live shopping in 2020… 30 years of evolution in online sales

Live shopping is one of the new trends of this decade, as is shopping in the metaverse. But over the past 30 years, e-commerce has gone through many forms and evolutions. Since the launch of eBay and Amazon in the 1990s, consumers can now buy almost anything online. Today, almost all commerce companies incorporate online business practices into their business models.

Ever since the eCommerce industry started, it has grown steadily. This sector has managed to become the most modern source of shopping engagement. We are faced with a situation where, before buying anything, we spend a lot of time on the Internet and make decisions to find the best offer. It is an obvious activity that we practice on any occasion (buying gifts, parties, current needs, etc.). Live shopping marks a considerable shift in the way online marketing is done.

It is worth remembering that the history of e-commerce begins with the first online sale: on August 11, 1994, a man sold a Sting CD to a friend through his NetMarket website, an American online store platform. This is the first example of a consumer purchasing a company’s product via the World Wide Web, or “e-commerce” as we know it today.


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