Frans Bonhomme, the ETI with 100,000 construction customers, is established in Spain and on the Internet

French leader in the distribution of products and materials for public works companies, namely specialists in the laying of underground PVC pipes (sanitation, roads, construction, etc.). The Frans Bonhomme group continues its rapid development on the other side of the Pyrenees.

The French champion (40,000 references, 300 suppliers, 100,000 customers, 380 points of sale, 2,500 employees and 900 million euros in revenue in 2019) will open 25 new points of sale in Spain by 2026, including four this year. In fact, at the end of October, the group had inaugurated around 12,000 m2 of commercial space in the cities of Málaga (2,900 m2, Vigo, León and Granada, with a total investment of around 1 million euros).

Arriving in Spain with the acquisition in 2004 of the company SOT (Barcelona region), Frans Bonhomme, with his current 28 Spanish points of sale and the 25 new points of sale announced, will thus be able to count on around fifty branches in the country within four years. Frans Bonhomme, who wants to consolidate his position as the protagonist of his sector of activity in Spain, expects to double by 2026 both his workforce (180 in 2022) and the local turnover (70 million euros in 2022) .

Founded in Tours in 1935 by a Belgian building materials dealer, the first to distribute PVC pipes in France right after the war, Frans Bonhomme operates in eight segments in total.

In the public works sector, the group develops its activity in the management of rainwater and wastewater networks, drinking water supply, fiber optic networks and, finally, urban development and roads. Frans Bonhomme is also involved in construction and urban development for foundations and structural works, non-collective sanitation, drainage and supply.

Hard hit by the health crisis of 2020 and 2021, the French ETI, which in 2019 reached a turnover of 900 million euros, had to be recapitalized by up to 60 million euros by its reference shareholder, the British investment fund Hayfin Capital Management, which became the majority shareholder two years ago.

E-commerce already accounts for 25% of total activity

The transformation of its business model, with the continuous development of e-commerce, is another aspect of the group’s growth over the next two years. Initiated in 2018, this strategy required an investment of around 10 million euros over the last four years.

Now, digital channels account for 25% of overall business activity. Frans Bonhomme’s goal is to reach 45% in 2024, with the reallocation of its sales force, around 600 employees, to prospect and retain new customers.

Frans Bonhomme’s “phygital” policy (sales at physical points of sale and on the Internet) is accompanied by regular adjustments to its network of points of sale. 🇧🇷 We constantly seek to position ourselves in the right places and in direct contact with the reality of our customers’ commercial flows.explains CEO Pierre Fleck. This agility leads us to regularly modify our locations, an average of 10 to 20 trips per year. 🇧🇷

At the same time, Frans Bonhomme is on a schedule to modernize its sales sites as well as the headquarters of its five regional departments in France. Both the group’s flagships and showcases in France will all, in principle, be raised to high environmental quality (HQE) standards by 2025. d’Oise, has already been fully refurbished in 2020. The group will begin work on its national headquarters in Touraine next month, with delivery scheduled for April 2023. The buildings for the western departments in Rennes, the Rhône Alpes in Lyon and the south in Toulouse, it will also benefit from a complete modernization within three years.