▷ 11 must-see digital marketing trends in 2023

In order to make a solid short-term plan, it’s important to keep an eye on where you’re going in the long term. Nobody can say with 100% certainty what the future of marketing will look like, but we can expect marketing to evolve strategically. So what are the most important digital marketing trends we are likely to see in 2023?

podcasts

Nearly 90% of marketers use short audio content to drive potential customers to engage with their business or brand. This type of content must be impactful and have quality sound to attract the target audience. Having borne fruit in 2021, it is frequently used on various social networks such as TikTok, Instagram and Snapchat.

artificial intelligence

Will 2023 be the year of the rise of robots? It might be. We’ve already seen huge advances in artificial intelligence (AI) in recent years and an increase in the number of companies using AI-based automation to support their marketing efforts.

AI is one of the key technologies behind voice search and smart assistants. It also gave rise to chatbots, which are now appearing on more websites than ever before.

Artificial intelligence and marketing automation help take some of the tedious work out of marketing, so brands can focus on strategy, create a successful customer experience, and streamline real-time tracking of:

  • The evolution of your website traffic;
  • The automatic launch of your advertising campaigns;
  • Purchase history on e-commerce sites;
  • Studying the needs and behavior of Internet users as part of the user journey.

Webinars

Used in both B2C and B2B, the webinar or online seminar aims to attract new prospects to convert them into customers, to later retain their loyalty. This digital marketing strategy was developed during the COVID-19 pandemic period to create a climate of proximity, trust and pave the way for direct interaction with participants.

Organized under different themes, the webinar should be well prepared and mastered. It is recommended to use it as a regular meeting time for it to be effective.

Live streaming will continue to grow in popularity

Live streaming is gaining popularity due to the rise of social platforms like TikTok, Snapchat and Instagram that offer live video content. In 2023, live streaming will become even more popular as more businesses use it to reach their target audience and Y generation.

In 2021, consumers spent 548 billion hours streaming content via mobile devices. Influencer marketing becomes even more effective when combined with live streaming, allowing potential customers to directly engage with influencers who discuss and showcase products first-hand.

live shopping

Live purchases are defined as telesales 2.0, because they start from the same concept. However, its difference with telesales lies mainly in the presentation of products, which is carried out in streaming or through live videos. Also, sales are done online, not over the phone.

According to a McKinsey analysis, compared to traditional sales channels, live purchases generate a 10x higher conversion rate. Faced with so much success, Facebook and Amazon launched, respectively, Shopping Direct and Amazon Live, their Live Shopping platform.

social commerce

Social commerce is not new, but it is finally becoming a mainstream form of shopping. Brands are becoming smarter than ever to leverage influencer marketing, create ads that fit seamlessly into social media feeds, and integrate their eCommerce platforms with social media channels.

Instagram and Tik Tok have been particularly influential in accelerating the social commerce trend. In fact, Instagram Checkout makes it easier than ever for brands to advertise and sell their products through the platform. Tik Tok, on the other hand, is a complete game changer in influencer marketing with tools like the Creator Marketplace, where brands can find creators that match their products and interests, and Tik Tok Shopping, which allows brands to Engage more meaningfully with customers through the application.

video content

In general, Internet users do not like to read long texts on websites. Instead, they are attracted to animated graphics, images and visual content because they provide more information in less time. Therefore, it is ideal to integrate video content into your content marketing strategy so that the user stays longer on your web page.

The videos are captivating and manage to capture the user’s attention. So use engaging videos to get your audience to stop and watch your webpage.

AI and machine learning

Another trend that seems to be taking over digital marketing and is set to dominate in 2023 is the increased use of artificial intelligence and machine learning. As technology becomes more popular and useful in the marketing industry, we can use things like artificial intelligence and machine learning to help us with our digital marketing techniques and trends.

These technologies will allow companies to automate customer segmentation, campaign management and lead generation. Furthermore, AI and machine learning can be used to create more personalized marketing messages and improve the overall effectiveness of digital marketing campaigns.

influencer marketing

In 2022, we definitely saw a rise in influencer marketing, and the trend will continue to grow in 2023. Influencer marketing, once the domain of just a few marketers, has now become the strategy of choice for virtually any business with a presence. online. Businesses that collaborate with influencers can see huge returns on investment through increased sales and brand awareness.

According to marketers, influencers help to increase return on investment or ROI. Present on social networks, they are considered opinion makers due to their quick visibility and high conversion rate.

the backlink

The backlink technique consists of proposing links to one or more reliable sites, known or not, in your content. Promotes better positioning in search engine results and thus allows a site to gain notoriety.

Many marketers claim that this strategy is more than 60% effective. In the context of exchanging backlinks, however, it is recommended to choose those that are relevant, as Google only considers this type of link.

Narrative

To arouse the emotion of your target audience, it is essential to master the art of storytelling. Frequently used in the beauty and luxury industry, this marketing technique contributes to a simplified memorization of the product or brand. This narrative communication is particularly popular when creating newsletters and blog content, about pages, reviews, testimonials, etc. By telling fictional or real stories to promote a service or product, companies can easily build customer loyalty.

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