The automotive industry in the Kingdom of Morocco is experiencing rapid growth, so much so that it is considered the second most important sector in the country. Kingdom Alaouite aims to become the most competitive automotive industrial platform in the world and is on track to achieve it.
During a meeting with the Head of Government Aziz Akhannouch, the Minister of Industry and Trade, Ryad Mezzour, the Deputy Minister responsible for Investment, Convergence and Public Policy Assessment, Mohcine Jazouli and the CEO of the multinational Stellantis group, specialized in car manufacturing , accompanied by Samir Cherfan, the group’s director of operations for the Middle East and Africa, the automaker announced the approval of an investment of more than 300 million euros (3.2 billion dirhams) in its Kenitra plant to double the production potential of the site and intelligently design the car’s platform.
“We are proud to announce today another important step along the way for our industrial plant in Kenitra, in collaboration with the Moroccan Ministry of Industry and Commerce,” said Samir Cherfan, quoted in a press release from the group.automotives.
The head of government also highlighted the contribution of Moroccan executives to the advancement of the electric car sector at the Kenitra plant (Citroën AMI and Opel Rocks-e), highlighting the contribution of a group of Moroccan experts and technicians in the design and manufacture of these cars. Stellantis, which has abandoned car manufacturing in Europe, aims to reach the target of manufacturing around one million cars in the region by 2030, which corresponds to 22% of production, with an integration rate of over 70%. Morocco will produce 450,000 vehicles a year and create 2,000 additional jobs.
Morocco managed to build the first 100% Moroccan car. The electric car can be seen today in the courtyard of the Chamber of Deputies. According to the Moroccan newspaper Hespress, Trade and Industry Minister Riad Mezzour confirmed that the 10,000 dirham car, with a top speed of 75 kilometers per hour, was designed and manufactured entirely in Morocco. On the other hand, Mezzour said that the Moroccan automotive industry, which employs around 230,000 workers, will cross the 100 billion dirham threshold for the first time in the country’s history.
Since its inception in 2019, the Kenitra plant has consistently exceeded contractual commitments as part of the industry’s strategy to continually improve operational efficiency and quality performance. This announcement is also part of a strategic industrial agreement between Stellantis and the Moroccan government, launched in 2015 to strengthen the country’s automotive industry. “Together, we were able to position Kenitra as a premier industrial location for Stellantis and make it a major contributor to our bold ambition in the Middle East and Africa region, leveraging the potential of the platform that will be at the heart of our vehicle offering. in the region by 2030,” said Samir Cherfan.
“Stellantis in Morocco is positioning itself as an important contributor to the country’s automotive industry. Production of the Opel Rocks-e will benefit from an ecosystem of local suppliers and a talented and diverse team at the African Technical Center and the Kenitra factory” , he added.
This facility will give a major boost to the automotive sector and facilitate the switch to electric cars to reduce carbon emissions. Morocco is committed to this project, not only because of the benefits derived from it, but also because of its reserves of cobalt, an essential element for the manufacture of electric batteries.