As Black Friday fast approaching, closely followed by the Christmas festivities and winter sales, online ordering will accelerate for anyone looking to find good deals on their favorite e-commerce sites. But ordering online can be stressful for both buyers and sellers, and especially because of delivery. So what solution?
Online orders are numerous today. There is a practical side, but this can sometimes create some anxiety about the proper delivery of the package. the solutions follow and track, tracking and traceability service, allow you to be more serene for both the sender and the recipient.
What is “track and trace”?
Much of the big challenge for online commerce success, parcel tracking is getting better and better to reassure individuals and professionals.
Even if only for the year 2021, the La Poste group claims to have delivered 2.8 billion orders. This record number can be explained by the boom in online activities and commerce. There are therefore billions of orders that go through every day and it is essential to reassure customers so that they can benefit from a great delivery experience. The solutions of follow and track are, therefore, online tools that follow in detail the route of sending and receiving a package using a universal tool that centralizes in one place the data of many courier and transport companies.
Ordering online is never risk-free. The wait sometimes ends up being stressful because you have trusted an unknown website and fear that you will never receive the long-awaited order. There is also the anxiety of not receiving the package on time if you have delayed it for a while at the last moment, for example for parties, birthdays or even Christmas. For international orders, delivery times are sometimes longer. And if the customer hasn’t necessarily consulted the shipping methods, he may be surprised at how long it takes for his package to arrive at home. Real-time package tracking, therefore, makes information gathering and patience easier.
Finally, this one-stop shop is accessible in your language. We think in particular of international orders. You may receive tracking emails from international shipping companies and it is not always easy to fully understand the information shared with you. The universal platform is available in your language and you have all the data about the export of your order at your disposal.
And for online merchants?
These universal tracking platforms are suitable for buyers, but also for online sales professionals who see them as an asset to strengthen their positioning:
- this logistical aspect is an important driver of satisfaction and loyalty;
- it is the opportunity to ensure that the shipping process is efficient and that you are the best choice when selecting this reliable carrier;
- it also means maintaining a high value-added supply and sales chain. Satisfied customers are customers who recommend you or who will be loyal;
- in case of a problem, it is useful to trace the source of the problem (lost packaging, delivery not going as planned, etc.). Perhaps you have already been faced with an unpleasant surprise upon receiving a package…
The last leg of the mile
This is the expression used when the package has entered an urban area or is approaching the recipient’s address. This is therefore the last stage of the delivery and is sometimes the one that requires the most logistics, as the initial carrier sometimes leaves it to a local company. Therefore, it is crucial that parcel tracking is efficient and reliable during this final phase. Punctuality is essential because delays or wrong estimates (especially when the recipient’s presence is required for a subscription) are a major source of dissatisfaction among online shoppers!