3 French startups for a better world

This summer, the heat peaks broke records. According to the IPCC (Intergovernmental Panel on Climate Change), temperatures are not expected to improve over time. In fact, if greenhouse gas emissions from human activity did not decrease, we would reach a temperature increase of 1.5°C by 2030. A warming that would imply major climatic events for the environment, such as extreme droughts, rising sea ​​level or consequences for human health.

It is to avoid this alarming scenario that companies are in a hurry to reduce their carbon footprint, in view of the commitments made in the Paris Agreements. Some start-ups have also raised sometimes significant funds to help them on their way. Whether in the fashion, digital or food sector, writing Strategies chose three French start-ups to learn how to reduce their environmental impact.

Also read: How to reduce the carbon impact of your campaigns?


Created in 2018 by Laure Betsch and Camille Le Gal, this French start-up aims to help fashion brands take a more environmental and social approach. At the beginning of October, Fairly Made, whose headquarters are located in the 10th arrondissement of Paris, in La Caserne, a place dedicated to the fashion and luxury industry, announced a fundraising of 5 million euros carried out with the British fund ETF Partners, together with the French Founders network, which allows French entrepreneurs around the world to discuss and help each other.

The Parisian start-up has created a SaaS B2B web platform, which maps supply chains, allowing brands to reduce their environmental footprint by improving the design of their pieces in particular. Fashion brands such as Sandro and Maje, which already have the support of Fairly Made, are now called upon to reflect on their way of producing. They can assess the impact of their products on five criteria: environmental, social, traceability, recyclability and sustainability.

After a complete diagnosis with the suppliers, the start-up provides a report, accessible to consumers through a QR code, affixed to the tag of the piece in question. The 5 million euros raised should allow for the strengthening of teams and the deployment of the platform in new markets.


Rachel Delacour and Nicolas Raspal, the two creators of Bime Analytics, a data analysis software for professionals, launched the SaaS Sweep software in June 2020. The latter is capable of calculating the carbon emissions of all the business units of a company to help you reduce your footprint thanks to two features.

The first is the Sweep Tree, which will divide the company into business sectors to map the emissions generated by each one of them, in order to better adapt the actions to be implemented. The other feature is Sweep Connect, which aims to facilitate the connection and sharing of data between actors in the same company.

After raising $27 million in Series A in December 2021 from British fund Balderton Capital, the start-up raised $73 million last April thanks to American fund Coatue. Aim, to enable the Montpellier-based start-up to develop internationally to become one day, it is hoped, a market leader in carbon neutral software. Among its clients, it already has JCDecaux, Openclassrooms, Saint-Gobain, Mediawan and Withings.

Also read: Impact+ and Teads join forces to reduce the carbon footprint of digital advertising


To promote a world without food waste and waste, Jean Moreau founded Phénix in 2014. This company, which aims at zero food waste on a large scale, allows all those involved in the process, namely production, transformation, transport, storage, distribution and then consumption, reduce waste. Through various technological and human solutions that are offered to players in the food chain, the start-up’s objective is to make zero waste a market standard.

In particular, it created a digital platform to connect players in the chain, but also Phenix Date, a tool to track short dates, which simplifies the control of expired products thanks to an alert system. Phénix has also created an application for the sale of unsold baskets at reduced prices and supports market players in optimizing their stock management and thus avoiding waste.

Supported by the Act For Impact of BNP Paribas, which facilitates integration into the social entrepreneurship ecosystem, the start-up Phénix, which has already developed in five countries, raised, on October 17, 15 million euros to accelerate its development and strengthen its visibility in Europe. BNP Paribas participated in the €10 million investment through its BNP Paribas Solar Impulse Venture and BNP Paribas Social Business Impact funds, which invest in numerous solidarity structures.

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