Marmiton, the 1st e-commerce exclusively with French startup tightR » PACA Economic and Political Bulletin

Marmiton, the #1 culinary media in France, with more than 17 million unique visitors per month (April 2022 media value) and 5 million subscribers on its social networks.

Marmiton is partnering with tightR, the French start-up, creating a turnkey marketplace to offer its users a new e-commerce space dedicated to the world of food. The media, which has been supporting the French daily for over twenty years, is launching a new service for its community, offering you a selection of the best utensils, ingredients and books to make your recipes: a catalog of several thousand products from a wide choice. , major emblematic brands (Kitchenaid, Cristel, Bekaet, Le Creuset), new brands and ultra-specialized references.

The store also offers Marmiton license products such as utensils (linen, equipment) and cookbooks from the new collection “A chef in my kitchen” including the next book, dedicated to the kitchen of chef Anne Sophie Pic will be available for pre-order. on Marketplace starting October 20th. The Marmiton store will offer its community many benefits, promotions, events and exclusives throughout the year, as well as a loyalty program.

Thanks to tightR’s solution, Marmiton extends his community’s culinary experience with good ideas and tips for practical utensils, efficient equipment, original groceries and inspirational books. “We are launching this interface with Marmiton that allows us to offer a large catalog around the kitchen and eventually licensed products. Marmiton’s positioning as a reference site in the kitchen sector has already allowed the brand to successfully diversify, whether in the editorial area or on television with our Marmiton TV channel. Unify’s affiliation know-how and the turnkey solution developed by tightR, are all assets to offer our community a new premium online sales service”, says Florent Alzieu, Unify Affiliate Director at Marmiton Project Manager .

TightR offers its customers the opportunity to capture and retain their audience with an online sales solution with no stock and delivery restrictions, as orders are shipped directly from third-party sellers, carefully selected and all French. On the other hand, a classic e-commerce site requires purchasing goods, storing, and delivering. “We are delighted to support Marmiton in launching this store, which is well stocked, very qualitative and for all budgets. tightR is for all media types. Our added value is above all a plug and play technology and a sharp catalog of 100,000 ready-to-sale products from 1,000 brands in various universes. tightR is not just a simple way to sell online, it is a pillar of an audience-centric marketing strategy,” explains Corinne Gondouin, CEO of tightR.

About tightR: Supported by BPI Innovation, tightR is a French Startup launched in 2018. It is a SAAS that allows you to create your marketplace in a few days for a large account and in 15 minutes for a freelancer. After a first fundraising of 900,000 euros from prestigious investors (Rudy Gobert – top NBA athlete, Antoine Borde – Danone e-commerce director, Ralph Hababou – founder of Colombus café, Sylvain Morel – COO of Sporthome .com, Alain du Brusle – CEO of Claresco, Gunnar Rethfeldt – SVP Operations of Tapestry), Startup tightR is becoming a major player in social selling with its turnkey marketplace SAAS.

About Marmitão: Since its launch in 1999, Marmiton has become the #1 social food brand in France. Strong leadership that also extends to the publishing side with a paper magazine and bestselling cookbooks. Every month, more than one in three French people visit the site. With over 76,000 tried and true recipes, Marmiton is committed to “eating better”. Its missions: to convey the taste of homemade food, simplify everyday life in the kitchen and raise awareness of the impact of food on health, society and the planet.

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