Leaking users, “risk of scam”… Does paid certification put the social network at risk?

We know a little more about Elon Musk’s negotiating skills… , for 20 dollars a month. Officially to give “power to the people”, unlike the current system he sees as that of “lords and peasants”, not officially a good way to “pay the bills”. The protests quickly merged, and it was in response to author Stephen King that Elon Musk publicly proposed on his social network to reduce this price to 8 dollars.

Is it in the bag? Not so simple, because the Pretoria native not only wants to configure this new system as quickly as possible, but also couple it with a new algorithm, intended to highlight the content of these premium tweeters. So, who will be tomorrow’s certificate? What will our Twitter feed look like? Is this the end of the blue bird network as we know it and can we expect a subscriber leak? 20 minutes Make the point.

Can we see certified trolls and public figures abandon their authentication?

For older users of the platform, the little blue badge no longer necessarily has the meaning it may have had in the past. Originally, “these badges were reserved for the media and journalists,” recalls Emmanuelle Patry, founder of the Social Media Lab, to highlight verified sources of information. In 2016, the platform opened an “application process” and realized “that a lot of people needed it”, explains 20 minutes Anuchika Stanislaus, specialist in digital public policy issues. The social network then embarked on a “long-term work” in the categorization of accounts, among government institutions, brands, entertainment personalities, etc.

Today, Elon Musk “destroys everything”, he denounces. In the name of “power to the people,” reform can even be dangerous. “An 8 dollar a month subscription is not a basic necessity”, estimates Emmanuelle Patry, who fears that “it is not the right people who are buying”. According to her, “the risk of fraud is very high, because when you see a certified account, you have more confidence”. And even though Elon Musk sees it as a way to fight bots and fake profiles, this new badge raises questions.

“There will be information chaos, because the signals that allow the user to be certain will disappear”, warns Anuchika Stanislaus. According to her, “it’s going to take quite a bit of money to hijack the badge,” and thus do away with the certified conspiratorial media and influencers. At the same time, the issue of paying to keep your badge “will be an issue in every newsroom”, warns Emmanuelle Patry, in particular to find out who, from the journalist or the media, supports this project. Suffice it to say that the badge’s guarantee of authenticity, transparency and seriousness should be forgotten.

Featured certified content, videos… What will our Twitter feed look like?

To the new certification seal, Elon Musk wants to add a new algorithm, designing a two-speed Twitter. On the one hand, for those who pay for the certification, the possibility of uploading larger audio and video files than currently, half the number of ads and… better exposure in the responses and queries of other users. Who will meet with a topic where the powerful will appear for the first time, a bit like “sponsored content that won’t say its name”, laments Anuchika Stanislaus.

In the model of Instagram and TikTok, Elon Musk wants to “present different formats”, in particular videos, emphasizes Emmanuelle Patry to 20 minutes. The billionaire in particular hopes to attract content creators by promising them a good pay at the end of the day. But associated with the prioritization of certified accounts, “we are moving towards a lower prioritization of information”, according to her. It’s been almost a long time since we were able to configure the app according to our centers of interest.

If the project goes through with it, could we witness a leak of Twitter users?

What to ask the question, for those who are mostly subscribed to cat accounts, to stay on the platform? Yes, answer the two experts in unison. “Historical users can leave,” Emmanuelle Patry said, while Elon Musk’s pledges can “bring in people with extreme opinions.” Kanye West will thus return to the platform in the name of “freedom of speech”, while the rapper recently argued in a French media that family planning had been implemented with the aim of killing black children. And a Donald Trump comeback is also in the works.

Even among the current certificates, “some may leave, a movement will be created”, predicts Anuchika Stanislaus. The specialist in digital public policies points out that “the former directors of Twitter are in the process of creating their own social network”, and expects a “defection” from the platform in favor of others “more respectful and transparent in the choice of what we see “. Fortunately, there is still a little time to do the migration. “The one-week deadline that Elon Musk gave his teams for the new certification is very short”, assures Anuchika Stanislaus. And despite all his ultimatums, Twitter’s new boss will have to water the wine if he still wants to have employees and users at the end of the month.

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