citizens want to have a choice

Equip Auto, which closed its doors on Saturday, October 22nd, has revealed the results of a study carried out in partnership with Ipsos. This indicates that citizens want to be able to choose between purchasing electricity and long-term maintenance of their thermal car.


Emmanuel Taillardat

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From left to right: Alexandre de Saint-Léon (Ipsos), Bernard Jullien, economist, Gilles Le Borgne (Renault EVP), Luc Chatel (PFA automotive and mobility), Romain Gillet (S&P Global), Yann Vincent (ACC) Emotion) and Pascal Perri, economist at LCI.


It’s a landmark study that the Equip Auto Show* published on Friday, October 21, during its energy transition forum. An event marked by the presence of Luc Chatel, president of the PFA automotive and mobility sector, Gilles Le Borgne, director of engineering at Renault, and Yann Vincent, CEO of ACC Emotion. Conducted by Ipsos, the study asked French, German, English and Italian citizens (the four countries with the largest vehicle fleets on the European continent) about their purchase intentions, their uses, but also their desires related to the energy transition.

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Alexandre de Saint-Léon, Automotive and Mobility Director at Ipsos: “71% of citizens are in favor of ecologically maintained vehicles being allowed to circulate in the ZFE-m. »


Public policies related to the energy transition divide opinions

For Alexandre de Saint-Léon, responsible for the Ipsos study, “Stopping the production of heat engines in 2035 in Europe is obviously divisive: only 39% of French people and an average of 50% of citizens in the four countries are in favor (but 65% in the UK). On the other hand, traffic restrictions in large agglomerations are accepted by 62% of respondents. The French are – as so often – divided, with 50% favorable opinions. Support measures from the public authorities (premiums on the purchase of EVs, ecological bonuses) are considered very insufficient for 72% of French people, against an average of 62% for the four countries. This result justifies the increase in the ecological bonus (from 6,000 to 7,000 euros) announced by President Macron at the opening of the Paris Automotive Week. »

Most citizens of the four countries are still not convinced of the relevance of purchasing electricity.

An appetite still measured by the electric vehicle

“In addition, 43% of respondents believe their next vehicle could be electric. This result is encouraging in absolute terms (average of the four countries), continues Alexandre de Saint-Léon, but it is only 25% to say so in France, former country leader of the diesel engine. » For the 57% that exclude a future electricity purchase, only 19% of them would be ready to switch to EVs in the next ten years. “This means that about half of the citizens of the four countries are still not convinced of the relevance of a purchase of electricity”, he sums up. Gilles Le Borgne, engineering director at Renault, commented on this result: “The electric vehicle that meets the expectations of a large number of customers is ready and on the move. It is also true that we will not be able to produce a €12,000 EV without government help. »

These results are mainly due to the fact that “that there are alternatives to electric. Thus, 27% of respondents plan to purchase a new alternative energy vehicle. (non-refillable hybrid, bioethanol, LPG, etc.), especially in Italy (41%) and France (34%).

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Electric car forum for customers

Gilles Le Borgne, engineering director at Renault EVP: “We will not be able to produce an EV at €12,000 without government help. »


Ecological maintenance = free movement in ZFE-m

For respondents from the four countries, “Sustainable – or ecological – maintenance of the car should be considered a concrete alternative to replacing it with a carbon-free vehicle: 63% of respondents are in favor of an eco-diagnosis or eco-maintenance proposal” (ie bringing your vehicle up to its original level of pollution), including 61% in France. Most of them (59%) consider that help from public authorities would motivate them to finance eco-maintenance work.

“Finally, the conclusion of the study is strong: 71% of citizens are in favor of allowing vehicles with ecological maintenance to be able to circulate freely in areas of restricted traffic, such as ZFE-m (69% in France, 80% in Italy) “, underlines Mr. of Saint-Leon. This result corroborates the proposals of several organizations, including the association Éco-Entretien, Mobilians, Feda and FNA**. “In summary, the study clearly shows the need for an alternative for a large part of the population that cannot afford to invest in a carbon-free vehicle. It also shows the difficulty that the public power has to face: the car fleet will take decades to be completely replaced by electric vehicles. » Doesn’t the green transition also involve extending the lifespan of ecologically maintained vehicles?

*Ipsos-Équip Auto survey conducted among 1,200 drivers in Germany, France, UK and Italy from 5 to 8 October 2022.


Mobilistas: movement of entrepreneurs in mobility professions

FEDA: Federation of companies in the distribution of automotive parts and services

FNA: National Federation of Automotive Craftsmen

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