The Good High-Tech: 10 e-bike makers to follow

The E-Jitesha, the hybrid e-bike model from Jitensha. / Zacharie Rabehi

A new mobility emerged, essentially electric, which combines single wheels, bicycles, cycles, scooters and self-service scooters, by subscription or for yourself, eventually shared between individuals. The Good Life presents ten brands of modern and practical e-bikes. Follow the leader !

1. Cowboy, the connected city

Cowboy 4, the latest from the Cowboy brand.

Cowboy 4, the latest from the Cowboy brand. Cowboy

Its name evokes wide open spaces and long walks. But the city and surroundings are what the Cowboy 4 is for, the latest addition to the eponymous Belgian brand created in 2017. The minimalist design of this e-bike has been awarded the Red Dot Product Design 2021 Best of the Best Award. 50% increase in pulling force, new step through (open frame) model, flashing LED headlights, brake cables integrated into the handlebars… nothing was left to chance. The bike is equipped with a “cockpit” integrated into the stem, which accommodates and charges the user’s smartphone. The Cowboy app shows him the weather and air quality on his route, the battery charge level, the healthiest and fastest route on a 3D map. Athletes and community members can also organize rides together and the app will record their performance. A follower of the circular economy, Cowboy also offers refurbished bicycles.

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2. Gaya, the family

Gaya offers two models: the Compact and the Cargo.

Gaya offers two models: the Compact and the Cargo. gaya

What if the electric bike could replace the car for multi-person trips? Gaya designed two VAE models “to make life easier for the greatest number of city dwellers”. These bikes have adopted the codes of family vehicles: a solid and easy-to-maintain design, a frame guaranteed for 5 years, a bike clearly visible thanks to the turn signals, a large headlight at the front and a brake light at the rear, a repairable battery made in France and an intuitive dashboard. Not to mention connected anti-theft technology that geolocates the bike, remotely locks it and triggers an alarm. Gaya offers two models: the Compact carries the cyclist and a passenger in a real backseat, while the Cargo can carry an adult and one or two children in the backseat in well-adapted and secure seats.


3. Jitensha, Japanese style

The E-Jitesha model.

The E-Jitesha model. / Zacharie Rabehi

Thanks to an electric assistance system integrated into the rear wheel hub, French brand Jitensha – “bike” in Japanese – has managed to maintain the sober elegance and elegant design of its muscle bikes for the E-Jitensha, its hybrid VAE model. Charging is via a portable charger and a standard electrical outlet; it is extended by the energy recovered during descents or inertia. Motor, battery, electronics and sensors are housed in the hub. This solution gives the E-Jitesha a light weight of 13 kg, without in any way reducing its performance or its autonomy. As for the muscular models, the future user customizes his bike online: size, frame color, handlebar shape, saddle color and material and grips. Each bike is then assembled on demand and by hand at Jitensha workshops in Annecy.

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4. Choosing Mustache Bikes

The “Saturday 28” model by Mustaches Bikes.

The “Saturday 28” model by Mustaches Bikes. Jeremy Reuiller

The idea came from desire no longer use the car. The emergence of the electric bicycle made it possible to open up bicycle use to non-cyclists. The name came from the handlebar mustache, which says what it means and became the trademark of the brand’s motorcycles. Manu and Greg created Mustache Bikes in the Vosges in 2010. Since then, they’ve envisioned mountain bikes, trekking bikes, urban sport bikes, cargo bikes, tandems… and even a balance bike, the only non-electric product. Mustache! No less than 70 models today and still in the Vosges. Our favorite? Saturday 28, a city and country bike, for the week and for the weekend. A good reason to leave the car in the garage…

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5. Peugeot, history

Peugeot eC01 electric city model.

Peugeot eC01 electric city model. Peugeot Project

Peugeot has been manufacturing cycles since… the end of the 19th century! This history sets it apart from the many car manufacturers that have added e-bike or scooter models to their ranges to support the rapid evolution of mobility, particularly in urban areas. If the iconic Legend model is still in the lion brand catalog, it has been joined, over time, by urban, hybrid, mountain bike, gravel and road electric models. The eC01 electric city model shows that, while enriching its ranges, Peugeot has successfully combined technological innovation with the codes of comfort and elegance that have made the brand’s reputation.


6. Rayvolt, vintage revisited


Rayvolt “Clubman” model. RD

It was in Barcelona that Mathieu Rauzier, photographer, captain and naval engineer, created Rayvolt and launched a range of e-bikes that combine cutting-edge technology, retro charm and original design. From the Cruzer, heavily inspired by the Californian beach cruiser bikes of the 60s, to the Ambassador, with its retro and neoclassical look, to the Clubman, a compact urban VAE with a sporty and vintage look, Rayvolt bikes do not go unnoticed. It’s the Torino model, “little bull”, in Italian, sporty cut for the city, which is our preference. Wide tires, leather saddle, handles and battery cover give it an absolutely unique look.


7. Cargo to the city Riese & Muller

Riese & Müller's “Birdy” model.

Riese & Müller’s “Birdy” model. Riese & Muller

Bringing back your weekly groceries, taking the kids to school, taking your dog to the vet or hauling even heavy loads, the Transporter is always up to the task. This cargo bike is the flagship product of the German brand Riese & Müller. Founded in 1993 in a garage in Mühltal, on the outskirts of Darmstadt, the company has developed over time around fifteen models of electric bikes, from cargo to cruiser, mountain biking and sports. Riese & Müller recently added city bikes and a particularly lightweight folding model, the Birdy, which weighs just 12kg.


8. Solex, a star is (re)born

Timeless V3 will be available in two versions.

Timeless V3 will be available in two versions. Solex

Easybike, which took over the Solex brand in 2013, has just renamed itself Rebirth. An entire program! The group, which designs and assembles its models in France, has declined the look of the famous moped in different VAE models. The range, which includes sports, urban and folding bikes, has recently been enriched with the Timeless model. This takes up the curvaceous structure of its famous ancestor, as well as the tank cylinder at the front, transformed into a basket or trunk. Announced for the second half of 2023, the Timeless V3 will be available in two versions, one in 100% recyclable thermoplastic and carbon composite, the other in aircraft-grade aluminum, a promise of lightness and durability. Created in 1946, Solex continues to support our mobility.


9. Vanmoof, the Dutch Disruptors

VanMoof has become synonymous with high-tech, design, urban electric bikes.

VanMoof has become synonymous with high-tech, design, urban electric bikes. RD

When they created VanMoof in Amsterdam in 2009, brothers Taco and Ties Carlier aspired to make “the perfect urban bike”. The success of their e-bikes tends to prove that if perfection exists in terms of VAE, they have achieved their goal. From The Ground festival in Berlin, to Paris Fashion Week, Tokyo or San Francisco, VanMoof has become synonymous with high-tech, designer urban electric bikes. Recognizable by its very elegant frame, the VanMoof bike can be insured against theft – the company promises to replace it if its stolen bike hunters don’t find it! After winning multiple design awards, the brand is now committed to convincing 1 billion people to adopt bicycles for their travels. To be continued !

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10. Yamaha, the motorization pioneer

Three models should be available by the end of the year from Yamaha.

Three models should be available by the end of the year from Yamaha. Yamaha

Known for its electric assistance systems, which are installed on millions of bikes around the world, in particular those of Giant, Yamaha tries its luck in this market and launches its own range of VAE. The company, which was the first to motorize a production bicycle in the early 1990s, relies on its experience in motorization. Three models should be available by the end of the year at the brand’s dealerships, in the MTB, road and gravel segments. Along with two electric scooters, Yamaha also presented a prototype hybrid moped concept. Enough to expand the brand’s range of personal electric mobility.


The electric bike is not a fad

Driven by the desire to protect the planet, the e-bike is conquering an ever-growing and diverse audience - The Good Life

The strong growth of the market over the last two years (+43% in value) attests to the enthusiasm for all types of two-wheeled vehicles. In 2021, 2.8 million bicycles were sold in France for a value of 3.4 billion euros, and almost one in four was an e-bike. To meet the most diverse expectations of its new followers, the bike adapts. It can be scanned, connected, geolocated to be found quickly in case of theft, and can even be remotely unlocked to help a friend in need.

Although the Taiwanese manufacturer Giant, which celebrates its 50th anniversary this year, remains one of the main players in the market, US&C highlights the advance in production made in France, which accounted for nearly 30% of 2021 sales. Several companies or start-ups have invested in the mobility segment and offer interesting innovations around the bicycle such as Gaya, Mustache Bikes or Vanmoof. Lumos, a Boston-born start-up, has developed luminous helmets that incorporate a brake light and turn signals, which can be used on a bike, scooter or skateboard. Smooth mobility, yes, but with complete safety!

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