Start-up VidMob settles in Geneva

VidMob offers a turnkey solution for brands and marketers to optimize their ad design for more effective and impactful campaigns.


Technology, finance and media professionals Alex Collmer, Jason Donnel and Craig Coblenz founded the company in 2014.

A global leader in platforms that use artificial intelligence for creative purposes, VidMob provides a turnkey solution for brands and marketers to optimize their ad design for more effective and impactful campaigns. A certified partner of the most important social platforms such as Meta, Google, Amazon and TikTok, VidMob’s innovative proposal has conquered many large groups, leading to the international development of this company with a start-up spirit. After London and Dublin, it is in Geneva that VidMob settled to open its new offices, thus confirming its European influence.

Why does one campaign work better than another? How can I increase the click-through rate on my creations for my e-commerce store? Is it better to embed a product in a package video or use it? Which car color is most desirable? There are many questions, and VidMob is the platform to answer them.

Pioneer in an artificial intelligence tool that accurately measures the performance of advertising strategies, VidMob supports companies and improves their results by adapting their content to all formats, all codes and all generations of Internet users.

“In a very short time, needs have changed a lot and advertisers today need to distribute and adapt their content so that it meets the codes of more and more different platforms. VidMob is the tool that allows you to adapt your creative idea so that it resonates better on each of the platforms”, explains Anthony Lamy, Vice President Europe.

VidMob is recognized as a Certified Creative Marketing Partner of all major digital platforms; including Meta, Pinterest, Snap, Twitter, LinkedIn, Google, YouTube, Amazon, TikTok, Hulu, Reddit. The platform enables informed creative decisions around different components such as colors, logo placement, video length or gaze direction, which when combined can increase the impact of a post or video (the number of clicks, the number of people watching the whole video, etc.). VidMob analyzes the impact of specific content such as objects, animals, a person’s attitude or facial expression on a specific market to drive sales and build customer loyalty. Pérenne, the platform, allows brands to optimize the effectiveness of their advertising campaigns in real time to ensure the constant optimization of their performance indicators. It provides its customers with trends that work, connects brands with content creators and marketing analysts, and thus offers the possibility to maximize the effectiveness of ads, adapting optimally to different media. Bringing together all those involved in the creation process, VidMob puts its extensive network to the benefit of large international groups with vast product catalogs, to adapt and personalize their communication to different audiences and markets.

Conceived in a start-up model, VidMob makes the development of its employees one of its priorities. Regularly listed among the “Best Workplaces in the World”*, VidMob’s philosophy is based on trust, where employees choose where and how they work. The company grants numerous benefits such as unlimited paid leave, free health coverage and stock options. Cultivating justice and equal opportunity, women occupy 52% of the company’s workforce worldwide. The environment is welcoming and fosters a culture of diversity, creativity and responsibility. As of 2018, VidMob has supported 85 nonprofits through its VidMob Gives foundation. Today, the company is supported by solid foundations and the maturity acquired by its development in the United States, where the team has no less than 300 people.

VIDMOB INVEST GENEVA

Now present in 12 megacities on 4 continents, VidMob is developing its European influence to the UK, France, Ireland and recently Switzerland, opening its offices in Geneva. This modern and innovative company is revitalizing Geneva’s landscape, exploring the region’s potential. The openness offered by Geneva, with its many multinationals and global organizations, allows VidMob to develop fruitful partnerships and partner with exceptional talent. The authenticity and charm of Calvin’s town fit perfectly into the company’s benevolent philosophy. The first Swiss pied-à-terre, this new headquarters will allow the American platform to continue its expansion, supporting European players in their marketing strategies. Vidmob is also recruiting for a variety of positions, primarily in Geneva, Paris and London.

* VidMob was notably named “Best Places to Work” in 2022 by the magazine Adage and “Best Workplaces for 2020” by Inc. Magazine.

Leave a Comment