Stellantis down to earth on the tram

Often considered backward in terms of electric cars, Stellantis is now putting its foot down. According to the Dare Forward 2030 strategic plan, the group will be 100% electric in Europe in 2030 and carbon neutral in the world in 2038.

It is a long-term plan that Carlos Tavares has just presented to the Stellantis group, as the course is scheduled for 2030. The plan obviously includes a financial component. With the ambition of doubling the turnover and presenting a 2-digit margin. This translates into a desire to reduce costs (or improve efficiency, etc.) in all areas: purchasing, design, production, distribution/sales. Achieving the financial goals also involves expanding the business: 2 billion revenue is expected in the circular economy component (reuse or recycling), or up to 20 billion in the software part with vehicle updates (services, subscriptions, addition of functions, etc.) and data management.

China, the Achilles heel

Naturally, the ambition is to improve commercial positions in all markets: Europe, United States, South America, Middle East/Africa. But it is in China that the margin of progress is strongest, with the ambition to reach more than 20 billion in sales there, with 60% of electric models. Stellantis plans to launch more than 30 models in China by 2030, and to be present with 6 brands (Peugeot, Citroën, DS, Jeep, Alfa Romeo, Maserati).

To this end, a reorganization is underway, with a planned capital increase for the joint venture with GAC (for Jeep) and a reorganization for that with Dongfeng. The Chinese group would thus take over Citroën’s activities, while Stellantis would have more control over Peugeot’s.

100% electric in Europe by 2030, 50% in the US

The transition to electric in accelerated mode is especially valid for Europe. In fact, the group’s brands will only sell electric models in 2030. With a gradual transition. The first brand in question is Maserati, which will only be electric from 2024 onwards. It will be 2025 for the premium division of the group (Alfa Romeo, DS, Lancia). Then the other brands (Fiat, Opel, Peugeot, Citroën, Jeep) will do the same in 2026.

In the United States, we are not talking about a total transition, as the group aims “only” 50% of electric sales in 2030. This will start in 2023 with the electric Ducato. So from 2024, all new models will have an electric version… Including a long-awaited Ram pickup truck to compete with the F150 Lightning, Silverado EV, Cybertruck, R1T…

In total, more than 100 vehicle launches are planned. Including at least 10 new models from 2022 to 2030. Of that number, 75 will be electric, including 60 available in Europe and 25 in the US. To be compared with the 19 electric models that the group has today (counting utility duplicates, etc.). In terms of volumes, Stellantis management has more than 5 million electric vehicles sold in 2030. The investment is announced at more than 30 billion between 2021 and 2025.

utilities too

The utility is one of the strengths of the group. This is expressed by creating a new division (business unit). The goal is to double revenue in this sector. In terms of numbers, it’s worth remembering: 26 launches from 2022 to 2030, a 100% electrified range in 2027 and worldwide sales of 40% electric in 2030. Stellantis aims to become number one in commercial vehicles in North America instead of from Ford…

All this based on STLA Small, Medium, Large and Frame platforms. Note, however, that there is no mention of the rechargeable hybrid. A “transient” technology whose flash in the pan already seems to be dying.

To cover all these needs, Stellantis has 5 battery factories. There will be 3 in Europe for 250 GWh of capacity and 2 in the United States for 150 GWh. This with ACC, but also partnerships with LG Chem and Samsung SDI. Plus one with Factorial for solid state batteries.

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And hydrogen?

The fuel cell is not forgotten, but remains dedicated to utilities. We are talking here about a target of 10,000 vehicles sold in 2024 in Europe. There will be an offer on large vans (Ducato and its clones) and medium vans (Expert and its clones). The technology will launch in 2025 in the United States on the Ram Promaster. A Ram Heavy Duty fuel cell will arrive later.

Finally, the French-Italian-American group aims to be carbon neutral by 2038. With a transition point of -50% in 2030 compared to 2021 emissions.

For more details, you can consult the full presentation.

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