For the 13th consecutive month, the French car market continues to sink. Typically considered a bullish month for the automotive sector, June 2022 saw a 14.2% drop compared to June 2021.
Thus, new vehicle registrations reached 171,089, compared to 199,508 in June 2021 (with 21 working days, one less than in June 2021). It is recalled that in June 2019, the reference year prior to Covid, 230,964 new vehicles were registered.
In the first six months of 2022, 765,000 new cars were registered, down 16.34% from 2021 and up to 33.82% from 2019. We have to go back to 1971, when 762,000 cars were registered, to find numbers comparable.
According to analysts at NGC-Data, the two-year delays in deliveries and the Covid-19 crisis were exacerbated by aggravating factors such as “rising raw materials, rising fuel prices, difficulties in the production and supply of semiconductors and economic uncertainties of all kinds (war in Ukraine, inflation at +5.8% (INSEE) in June“.
In addition, some of the future French customers are waiting to know your leeway when buying a vehicle. This situation is conditioned by the evolution of fuel prices, but also by the traffic restrictions (ZFE) applied in cities with more than 150,000 inhabitants. A measure that certainly puts lead on the industrial side.
For Marie-Laure Nivot, market intelligence manager at data analytics firm AAA, “Purchasing power is more than ever at the center of concerns for car buyers, who are increasingly moving towards electrified models.“.
Furthermore, electric is the only segment that escaped the disaster, with growth of +5% and a market share reaching 13%. Hybrid vehicles are growing by 7% (PDM at 21%), while rechargeable (or plug-in) hybrids are facing some disaffection from the French. As a result, registrations are down 13% (PDM at 8%), but represent 27% of the total.
As for gasoline and diesel, the two fossil fuels registered drops of 19% and 26%, for market shares of 37% and 18%. It must be admitted that the future entry into force in large cities of SPAs, notably banning the entry of diesel vehicles, does not favor the latter.
Green for Dacia and Hyundai/Kia, grimace soup for others
Among manufacturers, it is once again the soup with a grimace, of those who have thought of remaking in June, one of the most favorable months for buying a vehicle.
The result is berezine: -16.94% for Stellantis, -29.37% for Citroën, -41.35% for DS, -5.49% for Opel, -4.85% for Peugeot and -0.76 % for Renault, which limits the break thanks to Alpine (+19.61%) and Dacia (+15.88%), which with 64,692 registrations (+2.69%) since January 2022 is behind Citroën (67,640 ; -25.33%).
Other drops include the Volkswagen Group (-36.95%) with Audi (-38.63%), Seat (-54.85%), Skoda (-21.05%) and Volkswagen (-38.86%). Only Cupra is doing well (+9.71%). The BMW+Mini group fell 10.97%, as did Toyota (-26.66%), Ford (-18.86%), Volvo (-48.52%), Suzuki (-46.52%) and Mitsubishi (-5.94%).
Tesla is no better off, down 39.80%, while in the first six months of 2022 it is down 10.46%. Nobody escapes the crisis.
Note that there are some survivors such as Mercedes, which shows an increase of 13.61%, Alfa-Romeo (+34.4% with 305 registrations), MG (+185%) and the Lynk&Co model (+291% with 1460 records).
The positive point comes from Asia, and more specifically from South Korea, where the two cousins Hyundai and Kia recorded a common increase of 3.72%, despite a month of June in decline (-11.08%). Thus, in the first half of 2022, Hyundai grew 4.16% (23,999 PV) against 3.26% (22,931 PV) for Kia.
Peugeot and Renault, still on the podium
Despite the delivery times, this does not vary on the podium where we find the Peugeot 208 (11,490 registrations) followed by the Renault Clio (10,507 units) and the Dacia Sandero (9,345 copies). The Renault Captur is in 4th place (7806 copies). Looking a little closer at the top 10, we see that it is monopolized on the one hand by Stellantis (Peugeot and Citroën) and on the other by the Renault-Dacia duo.
According to NGC-Data, “Manufacturers, in turn, prefer, at least for historical players, a policy of going up to the market to preserve their margins (electric motorization, availability of high finishes, lower discounts) to the detriment of registration volumes at all costs“.
One thing is for sure, with a sales level that has lost 9.8 points compared to the same period in 2021, and individuals representing just 45.4% of purchases in France, dealers and other car distributors are not at the party.
As The Automobilist website points out, “it is not certain that at the time of “mobility sold in bars, in boxes of 12 or packs” or electromobility, it was a scam of LLD or LOA with ecological bonus transformed into contribution or 1st rent increase, becoming a concessionaire is a work with future!“.