Key dates for e-commerce in 2023

Do you have an e-commerce website? Do you want to set up marketing actions to increase your revenue? Discover the highlights of 2023 to develop your sales and achieve your business goals.

Winter Sales: Starting Wednesday, January 11, 2023

Winter sales start on Wednesday 11 January at 8 am and end on Tuesday 7 February 2023. For the departments of Meurthe-et-Moselle, Meuse, Moselle and Vosges, winter sales will begin on Monday, January 2, until Sunday, January 29, 2023 Dates also vary for DOM-TOMs in accordance with government decree that sets sales start dates and times. The arrival of winter sales makes it possible to win over new consumers who are looking for bargains after the holiday season.

Blue Monday: Monday, January 16, 2023

Born in England and celebrated every third Monday in January, Blue Monday is set for January 16, 2023. The opportunity to communicate on your e-commerce site around the Monday blues, which would be the most depressing day of the year. after Sky Travel, creator of the concept since 2005.

Valentine’s Day: Tuesday, February 14, 2023

Promotional offers, specific products, contests, etc. A highlight for shopkeepers, Valentine’s Day is the ideal event to offer impactful ideas to your visitors. And if you want, why not go for humor: target not couples, but singles on Valentine’s Day to stand out from your competitors.

Grandmother’s Day: Sunday, March 5, 2023

Every first Sunday in March, Grandmother’s Day takes place to celebrate our elders. For 2023, it will take place on Sunday, March 5, and will be an opportunity to carry out various communication actions. Proposing a gift to share to encourage your customers to recreate the link between generations, for example?

French Spring Days: from 26 April to 1 May 2023

On the initiative of six French e-commerce players (Boulanger, Fnac Darty, Cdiscount, La Redoute, Rue du commerce and Showroomprivé), the French Days are spread over a week and offer many online promotions. The opportunity for you to respond by setting up special offers.

Easter Monday: Monday, April 10, 2023

Traditionally spent with family or friends, Easter Monday always takes place after the first Sunday in April. Synonymous with conviviality and delicacies, Easter is a celebration around which you can easily communicate on the topics of chocolate, cuisine, family or treasure hunting.

Mother’s Day: Sunday, June 4, 2023

A great opportunity to increase your e-commerce sales, Mother’s Day is always celebrated on the last Sunday in May, unless it coincides with Pentecost, which is the case in 2023. Mother’s Day will therefore take place on Sunday following June 4th. Selection of gifts, personalization of a product, free delivery… There is no shortage of ideas to celebrate mothers on this day.

Father’s Day: Sunday, June 18, 2023

Father’s Day will take place on Sunday, June 18, 2023, two weeks after Mother’s Day. A good opportunity to offer a “Father’s Day” category in your online store or to launch a marketing operation to celebrate the family.

Summer Sales: Starting Wednesday, June 28, 2023

Summer sales start Wednesday, June 28, 2023 at 8:00 am and end on Tuesday, July 25, 2023. Summer sales dates for the Alpes-Maritimes and Eastern Pyrenees are set from Wednesday- Friday, July 5th, to Tuesday, August 1st, 2023 Summer sales in Corsica are also staggered and will start on Wednesday, July 12th, until August 8th, 2023. As for DOM-TOMs, the dates vary according to the government decree that defines the dates and times for the start of sales.

The summer sales, a period of four weeks during which you can offer many promotions to your customers and take the opportunity to empty your stocks to receive new collections.

End of school year: Saturday, July 8, 2023

The end of the school year is scheduled for Saturday, July 8, 2023. Depending on the products and services you offer, the summer period can be a slow period. If your potential customers abandon your emails, they can continue to consult your social networks during the summer holidays: a marketing campaign broadcast on your social networks can have a positive impact on your turnover.

Amazon Prime Day: June 2023

Do you sell your products on Amazon? Take advantage of this annual meeting to develop your sales! Amazon Prime Day is one of the biggest business operations offered by the e-commerce giant. Launched in 2015 to commemorate the site’s 20th anniversary, Amazon Prime Day offers promotions, instant sales and reduced prices each year to Amazon Prime subscribers exclusively.

Back to School: Early September 2023

In 2022, the start of the school year took place on Thursday, September 1. It is likely that the start of the 2023 school year is also scheduled for the first few days of September (the date has not yet been announced by the government). To achieve your goals, anticipation is essential: your marketing actions must be defined before this date to meet the needs of your prospects.

French days for the start of the new school year: from Friday, September 29, 2023

Return French Days will run from Friday, September 29 to Monday, October 2, 2023. This alternative to Black Friday extends over a weekend during which new commercial actions can be launched on your website.

Grandfather’s Day: Sunday, October 1, 2023

Traditionally celebrated every first Sunday in October, Grandfather’s Day 2023 will take place on Sunday, October 1. Take advantage of the event to highlight your gift ideas on your e-commerce website or actions on your social networks to engage your community.

Halloween: Tuesday, October 31, 2023

Trick or treat ! Halloween and its monstrous universe are a good opportunity to adapt your communication and seduce your customers with original and fun operations. Discount coupons, interactive games, collaborative experience, decorative objects… Don’t save on this holiday considered one of the biggest, after Christmas and Easter.

Black Friday: Friday, November 24, 2023

Coming from the United States, on Black Friday (black Friday in French) is the meeting point for must-see e-retailers! Very popular among the French since 2014, the concept of Black Friday is simple: offer items on sale all day to consumers. First focused on physical stores, Black Friday has now flooded the internet with its cascading promotions. How about putting your e-commerce site in Black Friday colors and preparing that day upstream to offer your best deals.

Cyber ​​Monday: Monday, November 27, 2023

Just like Black Friday, Cyber ​​Monday is a huge business operation. Closely followed by many consumers, this event, which takes place after Thanksgiving, allows you to develop your sales on the web thanks to the promotion of good deals.

Green Monday: Monday, December 12, 2023

Concept invented by eBay in 2007, Green Monday gives Black Friday absentees a second chance, but not only. Scheduled for the second Monday in December, it represents the best sales day of the month at the fair, as, after that period, Christmas orders would not arrive in time at the foot of the trees.

Christmas: Monday, December 25, 2023

Synonymous with parties, gifts and good food, Christmas is on the podium of the key dates for e-commerce. Prepare your business strategy in advance on your website and social networks to go through this period of high consumption with peace of mind.

New Year’s Eve: Sunday, December 31, 2023

Even though Christmas is behind us, the fervor of the holiday season continues for a few more days among consumers. A word of advice, expand your marketing efforts on your website and keep in mind that many people can celebrate Christmas out of the ordinary.

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