5 Tips to Get Started Effectively on Instagram, Facebook, TikTok…

With the explosion of social commerce and the development of dedicated features to generate ROI via social platforms (Facebook, Instagram, TikTok, Snapchat, etc.), brands are increasingly investing in this sales channel that has become essential today. But how to find and retain new customers? How to create an effective social commerce strategy that meets your needs?

Meltwater, a platform specializing in social listening, publishes the guide Social commerce: generating direct return on investment in social networks. The goal: to help web marketers adapt to this new way of consuming, giving them all the keys to success in these channels.

Download the social commerce guide

1. Choose the right channels to generate sales on social media

To adjust your social commerce strategy, it is important to know the right sales platforms in order to offer your products where your audience is. Two strategies are at your disposal: you can either focus on the channels where your brand is already present to get quick results, or you can analyze the data of your potential subscribers to identify the platforms where they are used to going.

Instagram will notably allow you to set up your own online store via the app. With Facebook, you can benefit from the integrations offered by e-commerce platforms like Shopify to seamlessly import your products. In the guide offered by Meltwater, you will discover the specifics of popular platforms like TikTok, Pinterest or Snapchat and how they will concretely help you in your social commerce strategy.

2. Use User Generated Content

User-generated content (or UGC) refers to posts created by internet users around a brand, which represents a strong signal. It is particularly suitable for those who want to launch or strengthen their presence in social commerce.

UGC allows you to gain recognition and increase your sales on social media. For example, a customer might post a photo of the new clothes they bought from you, or a video of them using your product. When your followers see your post, you instantly gain credibility and visibility.

3. Identify the influencers that will bring visibility to your brand

Influencer marketing, part of UGC, is an alternative to buying sponsored social media campaigns. You have the ability to appeal to influencers with a large or narrower community, according to your needs, and ask them to promote your products to their community. Influencers have the advantage of bringing an authentic and concrete side to their speech, understanding the problems encountered by their audience and offering them solutions.

The advice: contact trusted, committed and competent influencers, so that they represent you on social media promoting your products, this to help you generate more sales.

Download the social commerce guide

4. Implement conversational commerce at scale

Another social commerce lever at your disposal, conversational messaging allows you to create a positive experience around the purchase of a product. Thus, you have the possibility to rely on the instant messaging features of platforms such as WhatsApp or WeChat, and implement a chatbot solution to develop your conversational commerce on a large scale.

In the past, it was simply not possible for brands to reach out to all potential customers and have one-on-one conversations with them. AI is changing the game with automatic natural language processing and other tools that help generate more natural and personalized interactions.

Meltwater Analysis: While consumers expect rapid response from the brands they do business with, they have the ability to connect and interact with their customers at every step of their journey. You will be able to answer all their questions, provide them with information and collect their feedback.

5. Set your checklist for a successful social commerce strategy

Before embarking on social commerce, it is necessary to establish a checklist of actions to be taken. 4 steps to take to put the odds on your side to generate ROI through social media:

  1. Identify all available options for you to choose the right platforms,
  2. Create accounts, add products and test the apps’ e-commerce functionality,
  3. Use social listening platforms to get new content ideas to gather,
  4. Track your stock engagements and conversions to refine your strategy.

Digging deeper, Meltwater’s social commerce guide offers a comprehensive overview of each platform, with tips, key figures and top influencers to follow, for Instagram, Facebook, TikTok, Pinterest, Snapchat, Weibo and WeChat, WhatsApp, but also Google Shopping.

Download the social commerce guide

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