This article was written in partnership with Iziflux, one of the leading feed aggregators on the market.
With Iziflux, e-commerce sellers can offer their product catalog on major marketplaces and also on specialized platforms, depending on the seller’s product categories.
Sell on marketplaces with a feed manager
The feed aggregator and product feed manager, or marketplace integrator, allows e-sellers to place online and sell products from their catalog on various marketplaces: Amazon, eBay, cdiscount and many others…
Thanks to the use of a feed manager, sellers are able to export and configure their product feeds without requiring advanced technical knowledge or dedicating precious time to developing their core business.
Why is selling on marketplaces now essential in e-commerce?
Continued growth of the marketplace model
Marketplaces have grown exponentially in recent years: Mirakl’s Enterprise Marketplace Index 2021 estimates this growth to be double that of traditional e-commerce!
Representing only 40% of e-commerce, marketplaces are today an essential sales channel for sellers who want to increase their revenue.
A model acclaimed by consumers
On the consumer side, the specific practicality of marketplaces is widely acclaimed around the world: today more than 70% identify them as the most convenient way to shop. The finding is similar in France, with 63% of consumers recognizing the convenience of marketplaces.
66% of consumers also indicate that they prefer hybrid e-commerce sites with a marketplace to those without a marketplace: the reasons given by consumers are that the former offer competitive prices (for 62% of consumers), more varied product selections (53% ), faster delivery times (43%) and improved shopping experiences (43%).
A promising future to sell on marketplaces
Ascential, a structure specialized in supporting brands in the online sales market, recently published its “Futur of Marketplace Report 2022”, which considers the future of marketplaces until 2027.
The report predicts a continued increase in market share in the e-commerce market over the next 5 years.
Third-party sales through marketplaces are expected to represent $1.3 trillion in additional sales volume and alone will drive 38% of global retail growth over the next 5 years!
Third-party sales through marketplaces would account for 59% of total online sales, compared to 56% today.
This continued growth finding is supported by the consumers surveyed for the study, 94% of whom plan to continue or increase their use of marketplaces in the future.
The benefits of using a feed aggregator
Having discussed the advantages of selling on marketplaces, we will now focus on the benefits brought by feed integrators in managing your catalog and sales across all e-commerce platforms.
Multiplication of sales possibilities, considerable time savings… The use of a flow management solution is an asset for sellers who sell large catalogs and who want to optimize their turnover!
Presentation of the main advantages of using a flow integrator:
– Adaptation to the standard layouts of marketplaces
Each market or price comparator includes its own product coding standard.
The feed manager allows you to adapt the sellers catalog to the standard layouts specific to different marketplaces and price comparators.
For this, the e-seller will simply have to send his product catalog to the integrator, who will take care of all the configuration.
– A categorization of products adapted to the platforms
Product classification is another variable element according to different marketplaces and price comparators.
The feed integrator categorizes your products to display them in the corresponding categories in different markets.
This categorization will promote better indexing of your feeds by marketplaces. Your referencing in the marketplaces will also be optimized and, thus, the visibility of your products.
Some platforms set variable prices according to categories, proper categorization will also save you the cost of possible unnecessary clicks.
– Automatic update of product feeds
The feed integrator allows the automation of multiple tasks, as well as a constant and real-time update of the prices and stock availability of the products sold. An automatic update should be preferred to a manual update without a suitable tool which, in addition to being complex and time consuming in large catalogues, involves the risk of error.
-Centralize marketplace orders
By using a feed manager, sellers manage their orders more easily. All of them are centralized in the same interface, regardless of the marketplace or e-commerce platform they come from.
Information circulates and is automatically updated between the flow manager and the various marketplaces.
From this interface, sellers can manage the various validation, delivery or refund information.
The multiple filtering possibilities allow orders to be displayed by media, dates or states, as well as viewing order statuses.
What is the process for installing a feed integrator?
Convinced to adopt a flow integrator for your e-commerce sales?
The feed integrator installation process is particularly simple: you just need to download a specific template.
You will then have configurations to make, as well as customization of certain aspects of the module corresponding to the needs and preferences of the seller.
From the flow manager platform, the latter will configure the flow and optimize it based on transformation rules, in particular simple mapping rules, category mapping rules, and complex or management mapping rules.
Finally, it is recommended to preview the flow to correct any errors before transferring it. To do this, test a product to ensure the flow is set up correctly before shipping. Your turn !