E-commerce review in Q2: E-commerce maintains positive dynamics with disparities between sectors

Paris, September 20, 2022


E-commerce review in 2º quarter: E-commerce maintains positive momentum with disparities between sectors

The main numbers of 2and quarter of 2022

      • The e-commerce sector (products and services) grew 10% in one year and reached 35.7 billion euros in 2and quarter of 2022
      • E-tourism continues to grow with +68% growth compared to Q2 2021
      • Product sales dropped -17% after peak of sales observed last year during the 3º lockdown
      • The middle basket is progressing and ascends to 67 euros (+7.2% in one year)
      • 14,000 merchant websites were created in a year

Strong recovery in Transport/Tourism/Leisure sales and base effects on product sales /strong>

With a 10% increase in 2n/a In the quarter, the general market for e-commerce, sales of combined products and services, remained in good health despite being affected, like all sectors, by the consequences of inflation and the energy crisis. E-commerce registered a turnover of 35.7 billion euros (+3.3 billion euros in one year), mainly driven by the strong recovery in Transport/Tourism/Leisure sales.

Product sales are slowing after the boom seen during successive lockdowns. This return to normality implies in fact an unfavorable base effect associated with increased competition with “physical” businesses. However, the level of product sales remains higher than before the Covid crisis (+33% in the sector compared to 2019), a sign that e-commerce is benefiting from real, structural and observable dynamics from long term.

Travel and Tourism sales continued to grow, driven by the desire of the French to travel in a context of declining epidemic. Its sales increased by almost 68% in the last quarter after a growth of +135% observed in the 1ster quarter.

The number of transactions continues to increase (+2.7%), which confirms the attraction of users to online commerce. The number of transactions is also on the rise, with an average basket of 67 euros (+7.2%). This evolution is particularly observed in the transport, tourism/leisure and water, gas, electricity, telephone and television sectors.

Online sales confirm its essential nature for many brands: 14,000 new merchant websites saw the light of day in one year, an increase of 7%, despite more moderate growth than last year (+16%) during the 3and lockdown.

Leading websites confirm market trends

Fevad collects revenue from a hundred leading sites in its sector. The iCE 100 panel thus measures the growth of a constant sample representing almost 25% of the market. Highlights for leading sites confirm market trends.

The drop in product sales can also be observed there, with a drop of 16.4%. All categories are at stake (Clothing, Furniture/Decor, Technical Products, Beauty) after strong growth in the last two years. In addition to a significant base effect, inflation, the energy crisis, the climate emergency, as well as changes in consumption patterns, such as the use of second-hand products, also contribute to these changes.

During the quarter, private labels, which last year had their online sales boosted under the effects of the 3rdº containment, recorded a drop of 32%. However, its sales are now 36% higher than before the Covid crisis, which shows that it has really accelerated the digital transformation of physical commerce.

Sales to professionals of the iCE 100 panel maintained their dynamism (+12.6%).

The panel’s e-tourism sites also confirm the very good performance of this sector. while the 2and quarter of 2021 already marked growth of +197%, they recorded a new recovery (+70%). Sales thus surpassed the 2nd level by 25%and quarter of 2019.

Recovery in Travel/Leisure sales also boosts mobile sales

Third-party sales (in marketplaces) fell by 11% year-on-year, again on a base-line basis, but their level remained higher (+29%) in the same quarter of 2019.

Despite the decline in product sales, iCM’s mobile sales, which combine product sales and travel sales, were up 8% year-on-year and +41% compared to the same quarter of 2019, thanks to the recovery in Travel/Travel sales. Leisure.

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As part of the publication of its quarterly barometer, La Fevad today presents the results of the 1ster quarter of 2022. This study is based on information collected directly from a panel of leading websites and the value-added of transactions recorded by leading payment service companies on behalf of nearly 200,000 e-commerce websites.

The data collected by Fevad from the merchants’ websites corresponds to the following definitions:

E-Commerce Index (iCE 100) : Billing generated directly by the companies of the iCE 100 Panel on fixed and mobile Internet. Sites that publish a marketplace do not account for the volume of business carried out on the marketplace, nor the commissions generated. Only orders delivered in France. All drop off locations are maintained (including in-store pickups). This is the ordered turnover (we consider the order receipt date and not the delivery date). Cancellations, exchanges and returns deducted, postage included, VAT included for sales to individuals, HT for sales to professionals.

Market index (iPM) : Sites that publish a marketplace declare sales made on the marketplace by user sellers.

Mobile Commerce Index (MCI) : Revenue generated directly by the company on digital smartphones and tablets as part of websites and mobile apps (excluding app downloads).

Composition of the iCE 100 Panel : More than 100 sites: products for the general public (100 sites), e-tourism (15 sites) and sales for professionals (20 sites).

Composition of the PSP Panel : 9 secure payment platforms: Adyen – Dalenys – Monetico Payment – ​​Monext – Paypal – PayZen – Verifone – Worldline.

Overall market estimate : The calculation of the global market estimate is performed based on data collected from iCE 100 panel websites, the value of electronic payments (excluding iCE 100 panel members) reported by service providers participating in the PSP panel and an estimate of offline payments (Fevad survey with iCE 100 retailers).

About Fevad:

The Federation of e-commerce and distance selling today brings together more than 750 companies. It is the representative organization of the e-commerce and distance selling sector. Fevad’s main mission is to collect and disseminate information to improve knowledge of the sector and work towards the sustainable and ethical development of distance selling and electronic commerce in France.

To learn more: www.fevad.com / follow us on twitter: @FevadActu

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