5 tips to quickly scale your startup

Building an international technology company requires an ambitious spirit, unwavering persistence and a global perspective. As a self-employed immigrant, the author of this article shares his tips for taking your organization from start-up to international business.

Martin Basiri has developed his business in several countries where he has helped students from all over the world on their study trip abroad. Here are his tips for scaling your startup quickly:

– Invest in you.

When a founder develops a startup, it’s important to think about what it takes to run a larger business effectively. Challenges don’t necessarily lead to growth – what matters is how you approach the challenges you encounter.

The first step is to ensure that any founder is prepared and on track to grow personally faster than the business itself. Leaders need to expand their knowledge and skills as quickly as possible. They should consider hiring an executive coach and spend at least 25% of their time reading and coaching to learn more about the industry. Investing in leadership, mentorship, mindset and technical skills is a real asset for entrepreneurs.

– Proactively plan upcoming changes.

Accepting the changes that accompany the growth of a business is a great challenge. Planning and preparation is what sets a business apart from its competitors. Rather than reacting to changes as the business grows, it’s important to plan and prepare for how growth will affect your product or service offerings, as well as your company’s culture, team building, recruitment, and structure.

What works for an early-stage startup will not work for a ten-year-old international startup. To stay ahead, leaders must proactively plan for the business, culture, and team needs of a company of 10, 100, and 1,000 people.

Having a strong line of sight is essential to moving a business forward. When it comes to a product, you’re not just building it for your current customers. Build, innovate and expand to customers you don’t already have. Try to anticipate the high expectations customers will have two years from now. Plan from the beginning how to reach and serve them.

– Keep in touch with your customers.

To plan for the future effectively, never lose touch with your customers. As a startup grows, the founder may naturally step back when it comes to sales, customer relationships, and hands-on product or service development, in favor of more administrative and executive roles. However, creating that distance will not put the entrepreneur on the path to future success. He needs to find ways to create one-on-one contact with customers in his weekly schedule.

Abstaining from significant time with clients can only cause the founder to lose touch with the needs of his clients. Connecting with all of your company’s stakeholders is critical to understanding the latest trends and nurturing relationships and product knowledge. This will help founders stay current so they can keep inventing and innovating for the future.

– Integrate, empower and delegate.

Investing in strategic resources is essential to managing growth. Check which roles and teams need to be developed for the success of your business.

When in the recruitment phase, prefer the dynamism, flexibility and potential of a candidate over their skills. Motivation, initiative and agility of an employee are the main characteristics to look for. Leaders are encouraged to hire people who grow with them and who can also grow with the company. Hiring team members just because they have the exact experience and skills from a previous job doesn’t necessarily mean they will be able to deliver on a fast-paced startup.

A level of trust and accountability must be established for each new hire. By equipping employees with the right tools and management approach, new team members can succeed. Leaders must take the lead in ensuring their team members are properly onboarded and then inspect their work. Providing new hires with the tools they need to thrive will help empower them as the startup grows.

– Foster a culture based on the appropriation of the company’s values.

Cultivating ownership of company values ​​by all team members is essential for a startup to maintain momentum.

When building a business, it’s important to hire people who are willing to take responsibility for their work, their planning and their ability to deliver results. Hire people who are determined to take on projects and celebrate ownership of values ​​within the company. Give employees the opportunity to take ownership of the project. This will help create a culture that empowers and celebrates people who take initiative and are resourceful.

To promote team ownership of company values, you need to proactively communicate goals and challenges, known and unknown, so team members can act on these gaps as they arise. You will never be able to identify all shortcomings, but by communicating them, you show their importance. Only then can you take the lead in solving problems.

If you’re looking to start or grow your business, look to your network for experienced business leaders to talk to. Their insights and perspectives will help you understand the framework for planning the evolution of your startup, your team and your offering. And above all, keep believing in yourself and don’t give up.

Translated article from Forbes US – Author: Martin Basiri (CEO and co-founder of Apply Board)

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