How to boost your online business and make yourself known on the web?
About 5 years ago, I first read an article on Techcrunch about growth hacking. I immediately liked the keyword “Growth Hacker” and quickly discovered that it was a really cool term for what I’ve been doing for years without knowing it. But what exactly is the buzzword “growth hacking”?
Growth Hacking means “gaining as many product users as possible from as complete an automated database as possible”. It’s a cocktail of online marketing data that is mostly (but not exclusively) used today by start-ups to drive growth and increase brand awareness through creative methods, analytical thinking, and… the help of social media.
The first known growth hack
The first known example is the automatic growth of the free Hotmail email service in 1998. Hotmail simply added the phrase “PS I Love You: Get your free Hotmail Account” in the footer of every email sent by its Hotmail users. with a hyperlink to the Hotmail registration page. With the effect that a large part of the users naturally clicked once on this phrase and found themselves on Hotmail.com. There, the site “just” had to do its job and offer people a free email account. Of course, back then, not everyone had a free email account. It was therefore a true growth hack, delivered at the right time to the right target group.
5 Valuable Growth Hacks I 100% Tested
#1: Use up-selling and cross-selling
Don’t forget the reach you have with your own product. Your target audience is already moving into your product or your website and therefore it is perfectly suited to use additional features (up-selling or cross-selling) or to raise awareness of new users, just like Hotmail at the time.
#2: Landing page split tests
I have a great landing page with a great design and a registration form. At least you think so. Have you had a lot of visitors – maybe even purchases through paid ads? Unfortunately, the landing page does not convert. Instead of continuing to drive visitors to it, you should immediately start testing different spots on the page. For example, start by simplifying the form.
Continue with your texts, your titles. What makes you better than the competition? What are its main features? And test everything diligently with a professional testing tool like Optimizely or Google’s website optimizer. You’ll see, it takes time, but consistent testing increases the conversion rate and therefore the number of registrations.
#3: Embed rich snippets in Google search results.
SEO unfortunately requires a lot of effort. If you already rank well, you definitely need to increase your click through rate in Google search results. Meta title and meta description optimization is now within everyone’s reach. Additionally, you can increase visitor numbers by integrating rich snippets (rating stars, address information, date stamps, etc.) into your source code.
#4: Write a welcome email
This happens to everyone: a large part of users register, but then do not use the product correctly. Therefore, it is clear that these users will never become satisfied users. A free user will therefore never become a paid user. What should be done? As in love, it’s the first impression that counts. After registration, a certain time must pass, for example a day, and then the user will be reminded by email that he is using the product. The more usage data there is, the more targeted the email message can be. Example: “You registered yesterday but haven’t logged in yet”. Or: “You registered yesterday and we would like to know if everything is going well – here is the link to the FAQ”. With each day after registration that the product is not used, the chances of still being able to convince these users of interest in your product decrease.
#5: Find the M moment
The right “M” moment is considered the Holy Grail by growth hackers. Twitter, for example, discovered early on that the “M” moment for a new Twitter user is 30 followers. So users are significantly more active, tweeting more often, favoring them, or adding new followers. It is from there that the social network almost starts to work for the user. That’s why Twitter offers new users, as soon as they sign up, to follow successful Twitter users and those like them, and regularly provide suggestions and recommendations for action or send automated emails. So what is your product’s “M” moment? Find out and do everything you can to get your user to that moment as quickly as possible.