With an incalculable number of websites, competition is increasingly fierce between companies. It will therefore be necessary to work to attract the attention of internet users and stand out from the competition.
To achieve this, optimization has a key role to play. So if you want to have an up-to-date and captivating platform, here they are all. the keys to optimizing your ecommerce website.
Choose the best e-commerce platform
With the increase in the frequency of online shopping, more and more merchants today want to optimize their website. Your goal is to reach a large number of people who are likely to buy products and thus increase your revenue. One of the golden rules for achieving this is choosing a suitable e-commerce solution.
There are many free and paid ecommerce platforms to suit your needs, skills and budget. Shopify is a famous SaaS e-commerce platform which offers many plugins intended to significantly improve your ranking in the SERPs. With “Plug in SEO”, for example, you will benefit from many features such as:
- structured data management,
- automatic SEO check (it will alert you as soon as your store has an SEO issue),
- the quick optimization of your SEO data for all your product pages, your collections or your blog.
The tool also helps you track your organic traffic as well as your rankings with the Google Search Console integration. Also, it lets you fix and configure all your redirects.
As for SEO Booster & Image Optimizer plugin, allows you to optimize your Alt tags, your title tags and meta description. It also helps to compress your images and redirect your 404 broken links.
You can then pass a Shopify agency which will manage all aspects of your business using the famous CMS. This type of agency is usually staffed with experts capable of meeting your needs for creating, migrating, or revamping a Shopify website optimized for sale. These experts can also advise you and provide you with digital marketing services (SEO, SEA, CRO).
Set up your ecommerce website the smart way
In order for your e-commerce site to be well optimized, it is important to configure it well. The website must be designed in such a way that show your products. Regardless of the medium used (computer, tablet or smartphone), your web interface must be captivating. It should also have easy navigation to grab the attention of your visitors.
User-friendly and visually appealing design
To create an attractive and user-friendly design, you can use a relevant and attractive image. Software like Photoshop and Illustrator will be very useful for drawing photos or images.
According to some studies, a visitor stays longer on a site highlighted with meaningful images. Therefore, you will have to tell a story including interactions.
A description of the products in your catalog
If your natural targeted referral strategy is a good way to bring in traffic and visitors, optimizing your product listings will help you convert them into customers. Most potential customers decide to buy a product or leave a store when they land on these pages.
Therefore, it is necessary to create high converting product pages. For this, the description of the products must be well done to allow clearer communication about product benefits. It will be:
- segment your catalog by categorizing your items,
- propose filters for your products in order to refine the request,
- define your product sheet redirects in case of recovery of an existing e-commerce site or to keep the reference acquired on the old site in case of migration.
So, to create a visible and profitable online store, you must qualify your product listings accurately and in detail.
A setup of shipping and payment options
Once you’ve established your pricing strategy, you can set up payment and shipping options on your e-commerce site. Can be done adding payment gatewaysshipping options and configuration of the fulfillment of your orders.
Develop an effective digital marketing strategy
One of the best ways to optimize your website is to develop an effective digital marketing strategy. This strategy aims to improve the performance of the content and generate an increase in leads. Strategies to use can include organic and paid acquisition.
Implementing an effective digital marketing strategy ensures product visibility and make the offer known to a target audience. As a marketer, you must seek to understand your customers’ expectations. Your marketing approach must also develop the right arguments to seduce and convince your customers, but also allow you to stand out from the competition. It will still be necessary to develop competitive advantages.
The most popular types of digital marketing are:
- IF THE,
- content marketing,
- affiliate marketing,
- Pay per click (PPC),
- native advertising,
- social media marketing,
- marketing automation,
- email marketing,
- online public relations.
IF THE refers to search engine optimization. The goal is to get the content that ranks higher on search engines like Google and Bing. This helps to increase free and organic traffic to your website.
As for content marketing, it is based on creating high value-added content that aims to attract prospects, convert them into customers and retain them. It brings together all kinds of content, including blog articles, ebooks, newsletters, white papers, infographics and individual pages.
However, these must be of very good quality to answer a problem encountered by all or some of your potential customers.
Constantly add and improve your ecommerce website content
Optimizing your e-commerce website is also done by constantly adding good written content and improving existing content. it will be applied IF THE and content marketing for your industry. When visiting your site, the Internet user is actually looking for information, a product or a service.
Don’t hesitate to create unique and personalized content. To add structured content to your ecommerce website homepage, you must:
- present your store with static content,
- update your homepage regularly,
- avoid megamenus.
For the content to be well structured, it is also necessary avoid multiplying external links and fill in meta tags. Regarding your product listings, adding content should be done on pages with high SEO potential. Also, you will have to work on your pages with high margins or high revenue potential.
Another important parameter is working with long-tail keywords. It is a combination of several words intended to specify a search. Well chosen and well used, long tail keyword can bring additional traffic to your website.
Participate in e-commerce trainings and workshops
Participating in e-commerce trainings and workshops will also help you to optimize your e-commerce website. With the evolution of technology, new tools are being implemented to make life easier for all e-merchants. Thanks to e-commerce training, you will be on the lookout for these tools that will simplify your life and also save you time.
E-commerce trainings and workshops will also allow you toacquire a lot of knowledge in the world of web marketing. You will become familiar with the different levers of digital marketing, such as natural referral (SEO), paid referral (SEA), email, web writing, or community management. As we mentioned earlier, all this knowledge is essential to optimize your website and improve the visibility of your online store.
By taking the e-commerce training, you will learn how to create and manage an e-commerce website using software called a CMS (Content Management System). In addition, you will also discuss the legal aspects of online stores. We can mention in particular the issue of compliance with the GDPR (General Regulation for the Protection of Personal Data).